It is produced by The Coca-Cola Company
The Coca-Cola Company offers nearly 400
brands in over 200 countries or territories, which
shows its recognization.
The Coca-Cola Company (TCCC) only
produces concentrate syrup which is then sold to
various bottlers throughout the world who hold a
•Company Profile origin The first
Coca-Cola recipe was invented
in Covington, Georgia, by
JOHN STITH PEMBERTON,
originally as a coca wine called
“Pemberton's French Wine
Coca’ in 1885.
•It incorporated in 1892 as
Coca-Cola Company (the
•The first sales were made at
Jacob's Pharmacy in Atlanta,
Georgia, on May 8, 1886, and
for the first eight months only
nine drinks were sold each day.
John Stith Pemberton
Born July 8, 1831
Died August 16, 1888 (aged 57)
Resting place Linwood Cemetery
in Columbus, Georgia
Nationality United States
Known for Coca-Cola
Spouse Ann Eliza Clifford Lewis
Children Charles Ney Pemberton
Parents James Clifford Pemberton,
Martha L. Gant
Asa Griggs Candler
Born December 30, 1851
Villa Rica, Georgia
Died March 12, 1929 (aged 77)
Cause of death Stroke
Known for Coca-Cola
He started his business career as a drugstore owner
and manufacturer of patent medicines.
In 1887 he bought the formula for Coca-Cola from its
inventor John Pemberton and several other share-
holders for $2,300.
The success of Coca-Cola was largely due to
Candler's aggressive marketing of the product
Interbrand’s Global Brand
Scorecard for 2003 ranked
Coca-Cola the #1 Brand in the
World and estimated its brand
value at $70.45 billion Coca-
Cola currently offers nearly 400
brands in over 200 countries or
territories and serves 1.5 billion
servings each day.
COMPANY PROFILE :
Mission, Vision & Values
To Refresh the World...in boy, mind, an spirit.
To Create Vale and Make a Difference...everywhere
People: Being a great place to work where people are
inspired to be the best they can be.
Leadership: “The courage to shape a better future”.
Passion: “Committed in heart and mind” Integrity: “Be
We plan to planed to take up global marketing strategy through
standardization and integration of the many services to ensure
uniform growth for the company “Coke” throughout the world.
From now onwards Global marketing sAtrategies will be
incorporated not in a specific area or country but other country also
which was neglected till now, which will get 100% recognition to the
company “COKE”. Places already company’s supplying
Targeting young minds:
Coke’s commercials basically
based on young generations, So,
the young generation is the target
market of Coke because they
want to represent Coke with the
youth and energy butthey also
consider about the old people
they take then as a co-target
I'm Extremely Selfish Protective
Possessive With my
Change Of Bottle Designs:
As we are targeting young minds of India we have also
changing the design of the bottle to attract the young minds of
As bottles of coke company have always been simple we are
going to launch designer bottles with few new old attractive
we are going to open world wide cafeteria like cocateria.
Where we are going to have all the varieties of drinks only of
coco cola company including refreshments
Fun Island :
we are going to provide a real fun time in a private island of
coke company. this island is mainly meant for college
couples on a special occasion.
We are going to have fun things like -coke fountain -coke
Halloween parties -coke games -coca competitions
we are providing private cabs for tourists
for their personal use with limited free coke
drinks in the cab for the customers
we are planning to introduce a coke flavor hookah. This
flavored hookah combines the taste of generations which are
not harmful and are suitable for girls, ladies, old people etc…
we are going to install coca pumps all over the world .this
will reduce the cost price of the soft drink compared to the
bottled price and will create more demand in the market
MARKET ANALYSIS SWOT
•World largest brand
•Largest scale operations
•Robust revenue growth three segment
•Sluggish performance in north America
•Decline in cash from operation
•Acquisition intensenes competition
•Growing bottle water market
•Has sufficient capital to expand
•Dependence of bottling partners
•Sluggish growth carbonated beverages
COMPETITORS Pepsi is often second to Coke in terms of sales ,
but outsells in some localities.
In India, Coca-Cola ranked third behind the leader, Pepsi-Cola,
and local drink Thums Up.
However, The Coca-Cola Company purchased Thums Up in
1993. As of 2004, Coca-Cola held a 60.9% market-share in India.
The biggest competitor of coke is Pepsi