For Music and Retail Distribution class at Full Sail University.

1. Kayla Gossman
Music Distribution Plan: The Rubies

2. Artist Info
• The Rubies
• Indie Pop/Alternative
• Provo, UT, USA

3. Number 1 Fan Pro
fi
le
Name: Hayley
Age: 20
College Degree or Trade: Journalism
Music Genre: Indie, Pop Rock, Alternative
Money Situation: Middle class
Preferred Music Format: Streaming
Reads: Fiction, Non-fiction, Biographies
Media Consumption: Hulu, Netflix, Apple TV,
Spotify, YouTube
Social Media Used: Twitter, Instagram, Snapchat
Shops: Dry Goods, H&M, Topshop
Weekends: Eating out, photography with friends,
concerts, movies
Last Purchase: Instax camera refill

4. 5 Lifestyle Categories
1. Food
2. Photography
3. Social activism
4. Photography
5. Fashion

5. Aggregator Choice
• Distributes to Asian and Latin markets.
• No setup fee and affordable annual fee with unlimited releases.
• Distributes to TikTok
• Includes a VEVO package

6. 2 Spotify Playlists
Indie + Alt Vibes 2022
Playlist Creator: Clair Weiler
Number of Followers: 1,036
Last Song Add Date: 2/04/2022
Why is this a good playlist choice for your
artist?
This user has over 1,000 followers on this playlist
and has been adding things to it since 2020.
This playlist has a late variety of indie and alt
sounding songs from many different artists.
Source: Spotify
The New Alt
Playlist Creator: Spotify
Number of Followers: 1,070,639
Last Song Add Date: 2/11/2022
Why is this a good playlist choice for your
artist?
This playlist features artists with similar sounds to
the Rubies like The Wombats, carolesdaughter
and K Flay.
Source: Spotify

7. Gatekeepers, Influencers, Reviewers
2 PR Touchpoints
Name & Title: Audacy
Category: Reviewer
Summary: This site has a team of people
who review music and live music events
Source:
Radio Station Directory
Name & Title: X96 Radio
Category: Gatekeeper
Summary: Biggest alternative radio
station in the area
Source:
Radio Locator

8. Mom & Pop Record Stores
City Store Name Address Phone E-mail Website Promotion
Provo
3hive Record
Lounge
50 E 500 North
#105
801-900-3116 help@3hive.com shop.3hive.com
Promo CDs,
Posters, SWAG
Provo
Provo's Vintage
Groove
1700 N State
Street, Suite 20
435-749-9230
support@provosvintag
egroove.com
provosvintagegroove.
com
Promo CDs,
posters
Provo
Platinum Sports
and Music
Memorabilia
273 West Center
Street
801-691-1787
platinumsportsandmusicm
emorabilia@gmail.com
facebook.com/
platinumsportsandmusic In store play
Provo Bill Harris Music 144 W 400 St 801-374-1440 info@billharrismusic.com billharrismusic.com
Posters, promo
CDs
Provo Randy's Records
157 East 900
South
801-532-4413 randysrecords@gmail.com randysrecords.com
In store play,
posters

9. Local Lifestyle Retailers
City
Lifestyle
Category
Store Name Address
Phone
Number
E-mail Website Promotion
Provo Food Slab Pizza 671 E 800 N 801-377-3883 N/A slabpizza.com
Posters, in-store
play
Provo Tattoo Shop Death or Glory 156 W 500 S 801-615-5150 N/A
https://
www.facebook.com/
deathorglorytattoopro
vo/
Posters
Provo Clothing store Preloved Provo
2050 N Canyon
Rd
801-900-3190 N/A
https://
www.instagram.com/
preloved.provo/
Posters
Provo Clothing store Called to Surf
4801 N University
Ave #210
801-224-8400
support@calledtosurf.
com
https://
calledtosurf.com/ Posters
Provo Tattoo Shop
Arcane Art
Tattoo
290 N State St 801-802-8288
arcanearttattoo@gm
ail.com
https://
www.facebook.com/
arcanearttattoo/?_rdr
Posters

10. Online Lifestyle Retailers
Lifestyle Category Store Name Website Promotion
Fashion Cider shopcider.com Ad placement
Social activism
Freedom for All
Americans
freedomforallamericans.org Banner ad
Photography Samuel Jake samueljake.com Instagram story post
Social activism Planned Parenthood plannedparenthood.org Instagram story post
Fashion Earthbound Trading earthboundtrading.com Ad placement

11. Lifestyle Blogs & Mags
Lifestyle Category Company Name Website Promotion
Food Gastronomic Salt Lake City https://gastronomicslc.com/
Come to live show at
restaurant
Tattoos Inked Magazine https://www.inkedmag.com/ Ad on their site
Fashion Target Target.com Ad on their site
Photography Lucy Limoncello lucylphotography.com
Photo campaign on
Instagram
Social activism Youth Activism Project youthactivismproject.org/blog Interview

12. References
•Indie alt girl. (n.d.). [Photograph]. Instagram. https://www.instagram.com/unissued.co/p/BwO4F_QF8K_/?
utm_source=ig_share_sheet&igshid=of1h8cjhxsgp&epik=dj0yJnU9WnJXVFZJTUU0MmFkTHhwY2xmaEFiSEthM1lGQWVWS3
cmcD0wJm49Z1pRZU5XUTJXREpkM0t1QU1LbGxYdyZ0PUFBQUFBR0lKSGow
• The rubies. (2021). [Photograph]. Team Colour Sound. https://www.teamcoloursound.com/newsroom/therubies
•Horus Music. (n.d.). Horus music | distribute and promote your music worldwide. https://www.horusmusic.com
• Broadway Media. (n.d.). X96. Utah’s Original Alternative. https://x96.com/
• Audacy alternative music. (n.d.). Audacy. https://www.audacy.com/music/alternative
•Weiler, C. (2020). Indie + alt vibes 2022. Spotify. https://open.spotify.com/playlist/3yzMHioEZxEQh6HAs929jq
•Spotify. (n.d.). The new alt. https://open.spotify.com/playlist/37i9dQZF1DX82GYcclJ3Ug