2. Artist interview
2
Artist/Band Name:
Snowden
Where is the artist located?
Galloway, NJ
What genre of music do they play?
Hip-Hop/R&B
Who do they play with? Do they open or do they have bands that open for them?
“Mostly, I keep within my small circle of friend, this includes the artist Rosario, 3st and
Heathen Hawking. I have not opened for anyone; I have been the main name on a flyer at a
showcase my good friend and myself assembled called “Gallowave””
Who is competition? Local and national level. Artists they are currently in competition
with and potential?
“In my heart, I know everyone is competition, but I have made friends with some of these
guys, haha. As he stated, I have a small circle and plan to keep it that way, the majority of
these people are friendly competition.”
Is this the first album for the artist? If not, how many have they distributed and what
were the sales numbers? Find out their sales history.
“I have been making music since 2009 under different monikers under KiiD Snowie Space
Ranger I have singles, I then became KiiD Snowie and I have four albums. All these albums
were released on Soundcloud and physical copies. However, I consider Snowden to be my
final form musician wise so, I have one album, that being OddBall. Oddball was my first
album to be released on major platforms such as Apple Music, Google Play, Spotify, etc.”
3. Artist interview
3
Do they have a website for distribution set up? If not, are they using a
platform for distribution, like BandCamp or SoundCloud?
“You can find Oddball on any streaming service, as for the older stuff you can
catch those tunes on KiiD Snowie’s BandCamp!”
What is their following like? Do they have audience numbers? If so, where?
On social media, an email list, or live events?
“I have a very faithful following here around Galloway, New Jersey. It now
stretches from California to Florida and beyond to overseas! I appreciate each
and every person who listens to my music!”
What do they need distributed? Are they looking to distribute a single or an
album?
“In the year 2019, I will be distributing singles as well as an album. The first of
which being my brand-new single “Jump FT. Rosario” dropping very soon!”
Are they looking to distribute any physical products or ancillary products?
“I am most definitely looking into physical products whether that means discs, or
merchandise!”
What is the plan for a music video for this upcoming material?
“MAN! Let me tell you, we have so many music videos lined up for the year,
starting with “Jump” and I cannot wait for everyone to see what I cook up in my
head and my friend CJ (Undetermined Shots) helps bring to life!”
4. Artist interview
4
What is the overall goal? To get enough sales for a big distributor to pick them up
or something else?
“The overall goal is to get my grandmother and mother in a place they deserve to be.
I’m not too worried about sales, I’m in music for the passion and the love of it,
everything that comes with it is just a bonus or a new hurdle to find a way over.”
Who are the decision makers in this project?
“I have a small trust circle of my producers, my girlfriend and my three brothers. I know
they will keep it 100% with me no matter what! I ultimately make the final decisions
when it comes to my music, but their opinions matter so much to me.”
Do they have any radio play or press behind them?
N/A
Describe your number one fan. Age, gender, style of dress, tattoos? Interests.
“My number one fan is someone anyone who knows the lyrics that I thought sounded
good in my shower! If you have my merchandise, comes to shows and simply support
me, so usually young man from 16-23 with urban wear and some tattoos not much.”
Do you have an idea on how much you would like to charge for your music? How
do you feel about streaming on Spotify?
“I only would charge like $10 a CD, or if I made a package deals which I was thinking
about $15--$20 this would include a CD and a Shirt. Spotify has helped me get my
name out there and gives my fans more access to my music if they want to listen to my
album. I personally liked it.”
5. 1.
#1 fan profile
Name: Marlon
Age: 18
College: Stockton University
Degree: Business
Read: Comic Books, Inspirational Books
Genre of Music: Hip-Hop/R&B
Money Situation: Middle
Preferred Music Format: Streaming
Media Consumption: Youtube, Amazon Fire TV Stick & IGTV
Shops Where: Foot Action, Urban Outfitters & Men’s Closet
Weekends: College Parties, Live Events & Tail Gates
Last Purchase: Sneakers (Jordan Retro 11)
Social Media: Instagram, Twitter, Snapchat & Twitch
6. 6
Product Formats and Pricepoints
Young Zee- One
Crazy Weekend
iTunes- $9.99
Amazon- $9.49
Google Play
Music- $9.49
Mac Miller-
Swimming
iTunes- $9.99
Amazon-$9.49
Google Play
Music- $9.49
Tyler The Creator -
Flower Boy
iTunes- $11.99
Amazon- $11.99
Google Play Music-
$11.49
7. 7
Product Formats and Pricepoints
iTunes- $8.91
Amazon- $8.91
Google Play Music- $8.91
Snowden - Odd ball
8. Aggregator
Choice
I chose Cdbaby for my
artist aggregator because
it is artist friendly and easy
to use. Also, the prices are
within my artist’s budget.
8
10. 10
Website: Bandzoogle
I chose Bandzoogle to
create Snowden’s
website because it is
simple to use and it is
relatively cheap. It also
allows for easy music
sales.
11. 11
Retailers
Mom and Pop
City Store Name Address Phone Number Website URL Promotion
Atlantic City, NJ Casanova
2422 Atlantic
Ave, Atlantic
City, NJ 08401
(609) 344-0444 n/a
Flyers, Stickers,
CD Giveaway
Mays Landing,
NJ
The Rock Shop
4403 E Black
Horse Pike,
Mays Landing,
NJ 08330
(609) 383-1014 n/a
Flyers, Stickers,
CD Giveaway
Northfield, NJ
Atlantic City
Records & Tapes
900 Tilton Rd,
Northfield, NJ
08225
(609) 645-1358 n/a
Flyers, Stickers,
CD Giveaway,
ticket raffle
Atlantic City, NJ New Wave Music
1530 Atlantic
Ave, Atlantic
City, NJ 08401
(609) 347-0902 n/a
Flyers, Stickers,
CD Giveaway,
ticket raffle
Ocean City, NJ
Grassroots
Music Store
1045 Asbury
Ave, Ocean City,
NJ 08226
(609) 398-6500
http://
grassrootsmusic
store.com
Flyers, Stickers,
CD Giveaway,
web ad,
12. 12
Retailers
Local Lifestyle
City Store Name Address
Phone
Number
Website URL Promotion Lifestyle
Mays
Landing, NJ
Level Up
Entertainment
4403 E Black
Horse Pike,
Mays Landing,
NJ 08330
(609)
569-9200
http://
levelupentert
ainment.com
Ads, flyers, in-
store play
Comics/
toys
Mays
Landing, NJ
Farpoint Toys
& Collectibles
5113 Harding
Hwy, Mays
Landing, NJ
08330
(609)
829-8697
http://
www.farpointt
oys.com
Ads, flyers,
istickers, t-
shirt giveaway
Comics/
toys
Egg Harbor
Township, NJ
Beachcomber
Coins &
Collectibles
6692 E Black
Horse Pike,
Egg Harbor
Township, NJ
08234
(609)
645-1031
https://
www.beachco
mbercoinsinc
.com
Ads, flyers, in-
store play
Comics/
toys
Atlantic City,
New Jersey
Swapz AC
526 Atlantic
Ave, Atlantic
City, NJ 08401
n/a
https://
www.instagra
m.com/
swapz_ac/
Ads, flyers, in-
store play,
ticket
giveaway with
shoe purchase
Shoes/
fashion
Galloway, NJ
Stockton
University
Bookstore
101 Vera King
Farris Dr,
Galloway, NJ
08205
(609)
652-4357
https://
www.bkstr.co
m/
stocktonstore
/home/en
Ads, flyers,
ticket
giveaway
books
13. 13
Retailers
Online Lifestyle
Lifestyle
Category
Store Name Phone Number Email Website URL Promotion
Hobby Midtown Comics 800-411-8173
info@midtownco
mics.com
https://
www.midtownco
mics.com/
Promo code
Hobby
Dreamland
Comics
630-372-9534
comics4you@ya
hoo.com
www.dreamland
comics.com
Ad on site
showing new
single
Apparel Flight Club N/A
support@flightcl
ub.com
www.flightclub.c
om
Artist does ad
wearing shoes
Apparel Foot Action 1-800-963-8932
customercare@f
ootaction.com
www.footaction.
com
Promo code
Apparel Urban Outfitters 800-282-2200 Form on site
www.urbanoutfitt
ers.com
Artist does ad
promoting brand
14. 14
Retailers
Lifestyle Mags and Blogs
Lifestyle
Category
Store Name Phone Number Email Website URL Promotion
Music Central Sauce N/A
info@centralsau
ce.com
https://
centralsauce.co
m
Artist interview
about his life
Music The Boom Box N/A Form on website
theboombox.co
m
Artist interview
about influences
Music
Pigeons &
Planes/The
Complex
917-793-5831
info@complex.c
om
www.thecomplex
.com
Artist music
review
Comic Comics Lifestyle N/A N/A
www.comicslifes
tyle.com
Ad on site
Apparel Sneakers WhatsApp # N/A
https://sneakers-
magazine.com/
Ad showing new
single
15. 15
Digital Retailers
Name Type
Bandcamp Direct Retailer
Soundcloud Direct Retailer
Amazon Digital Download
Retailer
iTunes Digital Download
Retailer
Spotify Streamer
Apple Music Streamer
16. 16
Media Contact
Name of Source Type of Publication Contact Notes
Stockton University/WLFR
91.7 FM
College Radio
WLFRoffice@stockton.ed
u
Request Email
99.3 The Buzz Hip-Hop Radio Station (609) 484-WZBZ Request Physical
95.1 WAYV Top 40 FM Radio (609) 484-WAYV Request Email
AC 102.7 Top 40 FM Radio (609) 653-1400 Call-ins Accepted
Daniel Spielberger Music Reviewer Media@hiphopdx.com Hip-Hop Reviewer
Bryson Paul Music Reviewer Contact@indiehiphop.com Hip-Hop Reviewer
Jerry Doby Music Reviewer
Contact@thehypemagazin
e.com
Hip-Hop Reviewer
Ontoneyo Music Reviewer ontoneyo303@gmail.com Hip-Hop Reviewer
Undergroundhiphopblog.c
om
Blog ughhblog@gmail.com
Helps expose smaller acts
to a broad audience
XXLmag.com Blog TheBreak@xxlmag.com
Showcases the new
artists and brings them to
a new light
