Mix At The Peer 1


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This project was done in my public relations class. We had to come up with an idea for a club and show how to market it. This was my creation in whole.

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Mix At The Peer 1

  1. 1. “ M ix A t T he P eer ” Paul Van Dyk Lupe Fiasco ** 21 + Show** Saturday, April 27th, 2008 Sponsored By: Friday, April 26th, 2008 And
  2. 2. For media/press inquiries only, please call (312) 595-5031 www.navypier.com Located inside the Trump Towers 96 th and 97 th Floor View of Navy Pier www.lhw.com Trump International Hotel & Tower Chicago 401 North Wabash Avenue, Chicago, Illinois 60611 USA Tel: 1 312 588 8000 Fax: 1 312 588 8001
  3. 3. Historic Navy Pier is Chicago's lakefront playground. And it's the Midwest's #1 tourist and leisure destination, attracting more than 8.6 million visitors a year. Navy Pier is the place where all of Chicagoland and tourists from around the world have come together since 1995 to enjoy the beauty and the thrills of a day on Lake Michigan. From rides to restaurants, exhibitions to entertainment, shopping to dining cruises and tour boats Navy Pier has it all - in a location unlike any other!
  4. 4. Inside The Club <ul><li>Details </li></ul><ul><li>One to Two Stages </li></ul><ul><li>Outside Balcony </li></ul><ul><li>Disco Balls </li></ul><ul><li>Lounge Area (VIP Areas) </li></ul><ul><li>3 Bars </li></ul><ul><li>2 Dance Floors </li></ul><ul><li>10,000 – 15,000 Sq. Feet </li></ul><ul><li>Split between 2 Floors </li></ul><ul><li>Elite Sound System </li></ul><ul><li>Security (Cameras) </li></ul><ul><li>DJ Spin Table </li></ul>
  5. 5. Age 18 to 35 Working Female or Male Income $25,000 to $60,000 Single/Dating All Races Tourists & Locals
  6. 6. Ladies Drink FREE Tap Beer & Drinks (up to $4.50) $4.00 Wet Panties & Kamikaze Shots  10pm-12am $5.00 SHOT OF THE WEEK from our SHOT GIRL 9pm-12am Photos For Purchase
  7. 7. Free Drinks Free VIP Passes
  8. 8. “ Forward Fridays” “ Get Leid Saturdays” “ Acoustic Thursdays” “ Concert Series”
  9. 9. Calendar of Events April/May 2008 Monday Tuesday Wednesday Thursday Friday Saturday Sunday Closed Closed 24th 25th 26th Grand Opening Paul Van Dyk 27th Grand Opening Lupe Fiasco 28th C L O S E D Closed Closed 30th “Groovy Wednesdays” 1st “Acoustic Thursdays” 2nd “Forward Fridays” 3rd D.J. Da Hool 4th C L O S E D Closed Closed 7th “Groovy Wednesdays” 8th “ Acoustic Thursdays” 9th “Forward Fridays” 10th D.J. Encore 11th C L O S E D Closed Closed 14th “Groovy Wednesdays” 15th “Acoustic Thursdays” 16th “Forward Fridays” 17th Body Rockers 18th C L O S E D
  10. 10. World’s No. 1 DJ Friday, April 26th, 2008
  11. 11. <ul><li>Lupe Fiasco </li></ul><ul><li>No. 1 Hit “Superstar” </li></ul><ul><li>Grammy-winning American Hip-Hop Artist </li></ul><ul><li>2008, Best Urban/Alternative Performance: &quot;Daydreamin'(feat Jill Scott)&quot; </li></ul>Time: 8pm To Close No Cover Until Midnight!!!
  12. 12. The Research: Surveys, Focus Groups and Mailings <ul><li>What is your main mode of transportation? </li></ul><ul><li>Are you married or single? </li></ul><ul><li>Do you like to dance or lounge at a venue? </li></ul><ul><li>What is the max amount you are willing to pay for a cocktail? </li></ul><ul><li>Do you like going to the bar or using a cocktail server to get your drink? </li></ul><ul><li>How far would you go to see a concert? </li></ul><ul><li>Who do you want to see? </li></ul><ul><li>How old are you? </li></ul><ul><li>What is your zip code? </li></ul><ul><li>What kind of music do you listen to? </li></ul><ul><li>Have you seen a concert in the last year? </li></ul><ul><li>Will you pay a five dollar cover charge? </li></ul><ul><li>Do you like club-hopping? </li></ul><ul><li>Do you drink Beer or Liquor? </li></ul><ul><li>Do you visit venues by yourself or with others? </li></ul>
  13. 13. Management Mission Statement Human Resources Staff and Security
  14. 14. Plan your Bachelorette Party!!! Celebrate Your Birthday!!!
  15. 15. www.myspace.com/chicagopeer (Our Webpage)
  16. 16. Batavia Sun • Beacon News • Bolingbrook Sun • Courier News • Downers Grove Sun • Fox Valley Sun • Geneva Sun • Glen Ellyn Sun • Herald News • Homer Sun • Lincoln-Way Sun • Lisle Sun • Naperville Sun • News-Sun • Plainfield Sun • St. Charles Sun • Wheaton Sun http://centerstagechicago.com/bars/ www.craigslist.com BLOGS www.mixatthepeer.com
  18. 18. Party With The Chicago Bears Cheerleaders Karen Budell (MetroMix Club Reviewer) Who is on the list of “invities” for the Grand Opening of the “Mix On The Peer” Dana Kavan – Managing Editor of Centerstage Maya Henderson Club Events For Centerstage
  19. 19. Who is on the list for the Grand Opening of the “Mix On The Peer” Miles Raymor Music Reviews for the Chicago Reader Kanye West Geary Yonker From The Onion Jim DeRogatis of The Sun Times Denise DiCianni of the Red Eye
  20. 20. Pride In The Community Volunteering Donating Time, Food, and Money Caring Organization
  21. 21. <ul><li>What: Grand Openings of “Mix At The Peer” </li></ul><ul><li>When: Friday, April 26th and Saturday, April 27th </li></ul><ul><li>Time: 8pm – Close both nights </li></ul><ul><li>Where: Trump Towers located at 401 N Wabash </li></ul><ul><li>Who: Kanye West </li></ul><ul><li>Specials/Promos: Drink Specials, Give Aways, Raffles, Contests, VIP Lists, In Kind Promotions, Flyers/Passes </li></ul>
  22. 22. Slogan/Motto <ul><li>Its all right here - The highest quality VIP and bottle service, drinks, dancing, late night dining and DJ orchestrating the perfect blend of all music formats - from House and Rock to Hip Hop. Everyone is sure to be entertained . </li></ul>
  23. 23. Created by Brenda Moore And David Painter