Music Distribution Plan

1. Music Distribution Plan
Matt Keiper

2. Artist Info
StereoRiots | Indie Rock | Long Beach, CA
Source: StereoRiots

3. Number 1 Fan Profile
Name: Jonathan Reeves
Age: 27
College Degree: Computer
Engineering from Cal State -
Long Beach
Music Genre: Indie Rock
Money Situation: Lower
Middle Class
Preferred Music Format:
Vinyl
Reads: Fantasy novels,
comic books
Media Consumption:
Netflix, Disney+, Spotify
Social Media Used:
Instagram, Facebook
Shops: Gap, Old Navy,
Thrift Stores
Weekends: Playing video
games and Dungeons and
Dragons
Last Purchase: PlayStation 5
Source: Unsplash - Jonas Kakaroto

4. 5 Lifestyle Categories
1. Video Games (RPG, FPS, MMO)
2. Dungeons and Dragons / Board Games
3. Fantasy TV (Star Wars, Game of Thrones, Stranger Things)
4. Trading Cards (Sports, Pokemon, Magic: The Gathering, etc.)
5. Comic Books

5. Aggregator Choice
Source: PNGKey.com
•Simple pricing structure
•Ability to have digital and physical
media distributed through the same
provider
•Clear and intelligible reports
•Quickness to post music to Apple and
Spotify
•Weekly Payout schedule

6. 2 Spotify Playlists
User-Curated
Playlist Title: indie:
Playlist Creator: cute.feeling
Number of Followers: 38,216
Last Song Add Date: July 9, 2022
Why is this a good playlist choice for your artist?
This is a well followed playlist that appears to focus on more of
the lesser known bands in the genre. This would be a great
playlist to target and odds of being featured would be higher
Source: https://open.spotify.com/playlist/
7HHgpvEYAXifTfp7KPI1iH
Editorial
Playlist Title: Indie Roadtrip
Playlist Creator: Spotify
Number of Followers: 579,996
Last Song Add Date: April 11, 2022
Why is this a good playlist choice for your artist?
This is a good playlist because it combines similar artists on a
popular playlist that will expose the band to a new audience
Source: https://open.spotify.com/playlist/
37i9dQZF1DWSQScAbo5nGF

7. 2 PR Touchpoints
Gatekeepers, Influencers, Reviewers
Melody Fair on KXLU Grimy Goods
Category: Gatekeeper
Summary:
Melody Fair is an Indie Rock radio show on KXLU, Loyola
Marymount University’s campus radio station. The show features
indie rock music from around the world. It would be great exposure
for the band to be featured here.
Source:
radio-locator.com
Category: Music Reviewer
Summary:
Grimy Goods is a LA-based lifestyle blog that
focuses on reviewing Los Angeles area indie scene
and focuses further on bands featuring women,
BIPOC, and LGBTQ members
Source:
Google; Indie Rock Blog, LA
Source: KXLU Source: Grimy Goods

8. Mom & Pop Record
Stores
Mom & Pop Retailers (Record Stores)
City* Store Name* Address Website URL Promotion*
Long Beach, CA Fingerprints Music 420 E 4th St, Long Beach, CA 90802
https://
fi
ngerprintsmusic.com/ In-store performance
Long Beach, CA Third Eye Records 2234 E 4th St a, Long Beach, CA 90814
https://
www.thirdeyerecordslb.c
om/ Posters/Fliers
Long Beach, CA Bagatelle Records 260 Atlantic Ave, Long Beach, CA 90802
http://
www.bagatellerecords.co
m/ Posters/Fliers
Long Beach, CA Toxic Toast Records 757 Pine Ave, Long Beach, CA 90813
https://
www.facebook.com/
toxictoastrecords In-store performance
San Pedro, CA JDC Records 447 W 6th St, San Pedro, CA 90731
https://
www.jdcrecordstore.com
/ Posters/Fliers

9. Local Lifestyle
Retailers
Local LIfestyle Retailers
City* Lifestyle Category* Store Name* Address Website URL Promotion*
Long Beach, CA Comic Books Pulp Fiction
3925 E Anaheim St, Long Beach, CA
90815
http://
pulp
fi
ctionboo
ksandcomics.c
om/ Posters/Fliers
Artesia, CA Comic Books Atomic Comics 11414 Artesia Blvd a, Artesia, CA 90701
https://
atomiccomics.
business.site/ Posters/Fliers
Bell
fl
ower, CA
Dungeons and
Dragons The Guild House
16631 Bell
fl
ower Blvd, Bell
fl
ower, CA
90706
https://
www.theguildh
ousegames.co
m/ Posters/Fliers
Huntington Beach,
CA Video Games Retro Games Plus
17431 Beach Blvd, Huntington Beach, CA
92647
https://
retrogamesplus
.com/ Posters/Fliers
Fountain Valley, CA Trading Cards Kingslayer Games
11213 Slater Ave, Fountain Valley, CA
92708
https://
www.kingslaye
rgames.com/ Game Night, Posters/Fliers

10. Online Lifestyle
Retailers
Online Lifestyle Retailers
Lifestyle Category* Store Name* Website URL* Promotion*
Video Games Game Stop https://www.gamestop.com/
geo-cached ads for upcoming concerts,
Social Media Ads, Online Gaming
Challenges
Comic Books / Fantasy TV Barnes and Noble https://www.barnesandnoble.com/
Banner Ads of upcoming releases, geo-
cached ads for upcoming concerts, Social
Media Ads
Trading Cards Kingslayer Games https://www.kingslayergames.com/
Social Media Ads, Social Media Contest,
Meet and Greet Contest
Comic Books Vault Comics https://www.vaultcomics.com/
Banner Ads of upcoming releases, geo-
cached ads for upcoming concerts, Social
Media Ads
Fantasy TV Star Wars Shop https://www.starwars.com/shop
Banner Ads of upcoming releases, geo-
cached ads for upcoming concerts

11. Lifestyle Blogs &
Mags
LIfestyle Blogs & Magazines
Lifestyle Category* Company Name* Website URL* Promotion*
Fantasy TV Star Wars Fandom
https://starwars.fandom.com/wiki/
Star_Wars:_Blogs
Banner Ads of upcoming releases, geo-
cached ads for upcoming concerts
Fantasy TV TheForce.Net https://theforce.net/
Banner Ads of upcoming releases, geo-
cached ads for upcoming concerts
Comic Books Comic Alliance https://comicsalliance.com/
Banner Ads of upcoming releases, geo-
cached ads for upcoming concerts
Fantasy TV Stranger Things Fandom
https://strangerthings.fandom.com/wiki/
Blog:Recent_posts
Banner Ads of upcoming releases, geo-
cached ads for upcoming concerts
Video Games Engadget Blog https://www.engadget.com/gaming
Banner Ads of upcoming releases, geo-
cached ads for upcoming concerts

12. References
CD Baby. (n.d.). Worldwide Digital Music Distribution. Retrieved July 10, 2022, from https://cdbaby.com/music-
distribution/
cute.feeling. (n.d.). indie : Spotify. Retrieved July 10, 2022, from https://open.spotify.com/playlist/
7HHgpvEYAXifTfp7KPI1iH
Grimy Goods. (n.d.). About. Retrieved July 10, 2022, from https://www.grimygoods.com/contact/about-grimy-goods-music-
blog/
Herstand, A. (2020, October 15). Best Music Distribution Companies - Full Comparison Chart. Ari’s Take. Retrieved July 10,
2022, from https://aristake.com/digital-distribution-comparison/
Kakaroto, J. (2019, May 14). Man Crossing Both Arms [Photograph]. Unsplash. https://unsplash.com/photos/KIPqvvTOC1s
KXLU. (n.d.). Melody Fair – KXLU 88.9 FM. Retrieved July 10, 2022, from https://kxlu.com/dj/melody-fair/
PNGKey. (n.d.). Download Navigation Menu Sell Music With Cd Baby Logo - Cd Baby PNG Image with No Backgroud
- PNGkey.com. Pngkey.Com. Retrieved July 10, 2022, from https://www.pngkey.com/maxpic/u2q8q8y3u2w7i1t4/
radio-locator. (n.d.). Radio Locator: Long Beach. Retrieved July 10, 2022, from https://radio-locator.com/cgi-bin/locate?
city=Long%20Beach&state=CA&locid=76527&dx=1&sort=freq
Spotify. (n.d.). Indie Roadtrip. Retrieved July 10, 2022, from https://open.spotify.com/playlist/37i9dQZF1DWSQScAbo5nGF