The document summarizes a concert promotion for the band Rebelution held in Eugene, Oregon. It describes the promoter's positive experience at the show and promoting it in various venues prior. It notes Eugene has a liberal population receptive to reggae music. Accounts targeted for promotion included the University of Oregon campus, local record store, smoke shops, cafe and retail store. Online promotion occurred via the promoter's Instagram, Twitter and posting photos from the show. The concert drew a party-oriented crowd of Oregonians aged 17-35 dressed casually, many with tattoos. Feedback on Rebelution and other bands was positive.

1. ALL INFORMATION IS PROPRIETARY AND CONFIDENTIAL
TOUR RECAP
ARTIST: Rebelution
VENUE: Cuthbert Ampitheater
DATE: 8/17/2014
REP: Daniel Cockriel
MARKET: Eugene Oregon
COLLEGE: University of Oregon
SHOW NOTES: Wow! I had an absolute blast promoting for Rebelution and was so honored to be
able to attend such an amazing show. I was a Rebelution fan before this promotion which made it
even cooler and the show only increased my love for this band. Eugene was a great place for them
to come as it is a very liberal and stoner/hippie like population. Most people in Eugene aren’t going
to turn down a little reggae music outdoors. This is so true that during my pre-promotion just about
every account I visited had already heard of Rebelution and if they weren’t already going to the
show they seemed interested in buying tickets. My friends were also super excited. I brought a
buddy and had three others buy tickets and tag along. The concert was filled with Oregonians in
the 17-35 age range. Most of which seemed very free spirited. The majority of the girls had on
patterned clothing and sundresses while a lot of the boys were in tank tops or relaxed clothing.
Many fans also had tattoos. It was also a very party oriented. Lots of joints were being passed
around and even thrown on stage. It was a very loving and sharing atmosphere which was
awesome. Everyone I talked to in the show had heard of Rebelution before and was there to see
them. However, some people also mentioned how good Iration, The Green, and Stick Figure are
too. There was no negative feedback regarding Rebelution and everyone loved the posters and
stickers. They made it super easy for us to get as close to the stage as we could. I came home with
no more materials. I talked to a few different security guards but unfortunately the venue does not
allow any posters to be hung anywhere inside. With these circumstances I hung a few posters on
the path to the venue from telephone posts and passed the rest out to fans inside the venue.
HAND TO HAND:

2. ALL INFORMATION IS PROPRIETARY AND CONFIDENTIAL
VENUE SET UP:

3. ALL INFORMATION IS PROPRIETARY AND CONFIDENTIAL
ARTIST PERFORMANCE: 4 pictures required of the artists performing (make sure you can see
the crowd in the shot as well, don’t need a close up of the artist)

4. ALL INFORMATION IS PROPRIETARY AND CONFIDENTIAL
MARKET SET UP
 University Of Oregon Campus
 Record Store: House Of Records
 Local Smoke Shop: Pandora’s Box
 Restaurant/ Café: Caspian’s Mediterranean Cafe
 Smoke Shop: Midtown Direct Smoke Shop
 Popular Retail Store: The Duck Store
Account: University Of Oregon Campus
Address: 1585 E 13th Ave, Eugene, OR 97403
Description: The University of Oregon in general has a very large hippie and stoner student population making
it a great place to target reggae and Rebelution fans. There are several bulletin boards spread out across
campus that are dedicated to posters. I hung Rebelution posters from these bulletin boards way before the
concert to spread the word!

5. ALL INFORMATION IS PROPRIETARY AND CONFIDENTIAL
Account: House Of Records
Address: 258 E 13th Ave, Eugene, OR 97401
Description: House of Records is the local record shop. It is pretty close to campus making it very popular
amongst the U of O student population. They have a wide variety of records, CDs and posters. They even had
a section for reggae music. They had cubbies by the entrance designated for flyers and handouts so I left a
stack of Rebelution cards for people to grab. The person working had heard of Rebelution before and seemed
excited to hear they were coming.
Account: Pandora’s Box
Address: 2001 Franklin Blvd, Eugene, OR 97403
Description: Pandora’s Box is a smoke shop in the heart of Eugene. It has all kinds of glass and smoking
accessories. It is very popular with the U of Oregon student and local population making it a great place to
target Rebelution fans of all ages. I spoke with the owner who seemed like a pretty big weed advocate herself.
She was a Rebelution fan and couldn’t wait to give each customer a Rebelution card with their purchase.

6. ALL INFORMATION IS PROPRIETARY AND CONFIDENTIAL
Account: Caspian’s Mediterranean Cafe
Address: 863 E 13th Ave, Eugene, OR 97401
Description: Caspian’s is a café right across from campus. They serve great Mediterranean food in a timely
manner. Its quality and convenience makes it very popular among the U of O student population. They serve
breakfast lunch and dinner. They also stay open super late on weekends to draw in the drunken students post
bars. It is a great place to target Oregon students who probably like Rebelution. They have a space by the
register for handouts where I left the Rebelution cards. The girl working was going to the concert and was
super excited so I also gave her a Rebelution sticker.
Account: Midtown Direct Smoke shop
Address: 133 E 13th Ave, Eugene, OR 97401
Description: Midtown Direct is another local smoke shop located right in the heart of Eugene across from
Pandora’s box. They offer all kinds of smoking accessories from glass to clothing. Smoking goes great with
Reggae music like Rebelution making this a great place to target potential fans. It’s popular among the U of O
stoners and locals alike. I’ve seen people of all different ages in here but they all have one thing in common
and that’s smoking. They had a small desk next to the cigars on the way out of the shop that I thought would
be a great spot for people to grab Rebelution cards.
Account: The Duck Store
Address: 895 E 13th Ave Eugene, OR
Description: The Duck Store is every Oregon students dream store. They have everything from books, to
clothing, to art supplies. They hardest part is finding a time to go when there isn’t a line because it is often
times filled with students and fans. It’s a great place to target students who may really like Rebelution. I talked
to a cashier and they were more than happy to hand out Rebelution cards with customer purchases.

7. ALL INFORMATION IS PROPRIETARY AND CONFIDENTIAL
ONLINE:
 Instagram
 Twitter
 Instagram
Website Name: http://instagram.com/dcock1
This is a post from the Instagram account I made for this internship. I used the new album art work
and the venue they played at in the picture. I tagged Rebelution and encouraged people to buy
tickets at Ticketswest.com. I also used hashtags to gain attention and talked about their new
album.
Website Name: https://twitter.com/Dcock1
These are tweets from my personal twitter account. Pre-concert I talked about the upcoming show
and included the link to buy tickets. I also used hashtags and one of their songs on YouTube to
market. I also posted a tweet during the concert and talked about how great of a show it was!

8. ALL INFORMATION IS PROPRIETARY AND CONFIDENTIAL
Website Name: http://instagram.com/cockwhale1
This is a post from the concert from my personal Instagram. It was a great shot of the crowd, lights,
and Rebelution on stage. I used the hashtag CountMeIn and the location Cuthbert Amphitheater in
the post. It received 19 likes.