My media Question 2

1. Question 2: How does your media
product represent particular social
groups?

2. • The immediate and
dominant connotations of
someone who enjoys rap
include:
• Gold Jewellery
• Morally ambiguous
• Gang affiliated
• Aggressive
• Rude
• Young
• Takes drugs
• Alcohol drinker

3. My representation
• I have tried to give minimal spin
on how the rapper on my front
cover is shown. He is quite
scruffy looking, nerdy and looks
as though he could be from any
normal family in the UK. I have
tried to give him a slightly
innocent look while also keeping
some of the more gang related
colours such as red and black as
some of my more predominant
colours while at the same time
using puff text that would out of
place in a rock magazine making
my audience more of a broad
church which fits in with the
music tastes of my target
audience as they will be in the
16-30 year old range.

4. Bands
• I have mentioned artists such as Kendrick
Lamar ( who is a rapper) and Jamie XX (who
is a member of a rock band the XX and also
an electronic artist). The music varies slow
pace ballads from the XX to fast paced
aggressive rap songs from Kendrick Lamar.
This relates to social groups like teens and
young adults who would have heard this
music through radio play and possibly on
account of hearsay from there more trendy
friends.
• My magazine represents mainly teens and
young Adults who are stereotypically into
music like this and are also stereotypically
badly influenced by it. These are also the
social groups that stereotypically interested
in new artists like Jamie XX so this will draw
them in.

5. Target Audience
The target audience for my magazine would:
• Always be listening to new music
• Enjoy going to concerts often
• Enjoy clubbing
• Be socially conscious
• Be a determined person
Socio-Economic Class is most likely to be C1 through to E on account of
the many working class and middle class people who break out into
both Rock and Rap and many people who would read the magazine
would be planning to emulate them

6. Stereotypical Rappers
• Most Rappers are seen as
hard partying, violent and
rude but I have tried to
change the way they are
perceived with my main
artist Kurlee Friez who is
quite representative of the
population of the UK in
terms of looks and I feel
that this goes a long way to
humanising rappers in the
eyes of the many as I hope
to do with this magazine.