2. Predicted Target Audience
• Gender: Male
• Age: Between 18-25
• Ethnicity: Black
• Religion: None
• Relationship status: Single
• Music Video Like: Performance
• Music Video Dislike: Unrelated narrative
• Dress sense: Hats, jeans, t-shirts and trainers
3. Target Audience Profile 1
Gender: Male
Age: 27
Ethnicity: White
Religion: None
Relationship status: In a relationship
Music Video Like: Performance
Music Video Dislike: Animation
Dress sense: Jeans, Vans, Polo
Interests: Shopping, New Technologies,
Music, Films, Playing PS3, Socialising In
The Pub, Holidays, Spending Time With
Family/Friends.
Favourite Artist: MGK
4. Target Audience Profile 2
• Gender: Male
• Age: 20
• Ethnicity: Black
• Religion: Christian
• Relationship status: Single
• Music Video Like: Narrative aspects
• Music Video Dislike: Completely
performance aspects within the videos
• Dress sense: Jeans, Trainers, Branded
T-shirts, Jewellery, Snap-backs
• Interests: New Technologies, Music,
Clubbing/Parties, Basketball.
• Favourite Artist: Jay-Z
5. Evaluation
Overall I found that my audience hugely male but the
surprise was that they were from both white and black
backgrounds although rap is perceived to be enjoyed by
a predominately black audience due to predominately
black artists however I believe artists such as Eminem,
MGK and Yelawolf has allowed such variation.
