A talk about how a modern troubadour is building his tribe using social media and tribe mentality.

1. How I’m building my tribe as a #musicpreneur
@natemaingard #lyricalnomads
PRESENTS

2. Who the F@*& is Nate Maingard?

3. Who the F@*& is Nate Maingard?
• Sexy mofo

4. Who the F@*& is Nate Maingard?
• Sexy mofo
• South African modern folk troubadour

5. Who the F@*& is Nate Maingard?
• Sexy mofo
• South African modern folk troubadour
• 400,000 followers on twitter

6. Who the F@*& is Nate Maingard?
• Sexy mofo
• South African modern folk troubadour
• 400,000 followers on twitter
• 4,000 facebook likes

7. Who the F@*& is Nate Maingard?
• Sexy mofo
• South African modern folk troubadour
• 400,000 followers on twitter
• 4,000 facebook likes
• 2,500 subscribers on mailing list

8. Who the F@*& is Nate Maingard?
• Sexy mofo
• South African modern folk troubadour
• 400,000 followers on twitter
• 4,000 facebook likes
• 2,500 subscribers on mailing list
• 228 PATRONS!

10. Love & Building A Tribe
Success is directly related to the
quality of the relationships you
have, with the world outside and
the world inside.

11. Gathering My Tribe (FUNNEL)
WOO
“seek the favour, support, or custom of”
MEET
“arrange or happen to come into the presence or company of”
EXCHANGE
“an act of giving one thing and receiving another in return”
COMMIT
“be in a long-term emotional relationship”

12. MEET
“arrange or happen to come into the presence or company of”

13. MEET
“arrange or happen to come into the presence or company of”

14. • Fanbase: fanbase.net
• Clients include multiple Grammy winners, an
Emmy winner, and more than a few actors
with large roles in current series on major
television networks.
• Say Nate Maingard sent you.
MEET
“arrange or happen to come into the presence or company of”

15. WOO
“seek the favour, support, or custom of”

16. WOO
“seek the favour, support, or custom of”

17. WOO
“seek the favour, support, or custom of”
• SHARE FREE STUFF
– Songs for emails
– Likes for songs
– Online shows (HOA, Numubu, Street Jelly, Spreecast)
• MAKE AWESOME CONTENT
– Blog posts, videos, soundcloud clips, photos
– Share other peoples’ stuff (be generous)
• COMMUNICATE
– Be available
– Respond
– Speak with heart
– Be real (align yourself with your brand)
– BEWARE OF OVERPROMOTING

18. EXCHANGE
“an act of giving one thing and receiving another in return”

19. EXCHANGE
“an act of giving one thing and receiving another in return”

20. EXCHANGE
“an act of giving one thing and receiving another in return”
• MERCHANDISE
– CD’s
– Records
– T-shirts
– Limited edition hand-made handkerchiefs
• LIVE SHOWS
– House concerts
– Online shows
• CROWD-FUND
– Allow your community to support you in giving them
experiences they value

21. COMMIT
“be in a long-term emotional relationship”

22. COMMIT
“be in a long-term emotional relationship”

23. COMMIT
“be in a long-term emotional relationship”
• PATREON
– http://patreon.com/natemaingard
– Modern version of patronage
– You offer ongoing, unique value to your kindest, most
loving tribe members, in exchange for pledges.
– Like indiegogo/kickstarter, but it’s ongoing, not just
once-off.
– You create art, the people who love it most pay you to
keep doing so.
– AGAIN: Allow your community to support you in giving
them experiences they value.

25. THINGS I THINK YOU SHOULD DO
• Experiment a LOT
• Action matters
• Network with people you like
• Emails are GOLD
• Find a mentor or three
• Start NOW

26. SUMMARY
WOO
“seek the favour, support, or custom of”
MEET
“arrange or happen to come into the presence or company of”
EXCHANGE
“an act of giving one thing and receiving another in return”
COMMIT
“be in a long-term emotional relationship”

27. NATEMAINGARD.COM -