This is my midterm project from my distribution class while I was attending Full Sail University. I dissected Trippie $ac's fanbase and decided on the most effective price points and distribution methods for his music.

1. Trippie $ac
by: Ryan Dillon

2. Artist Interview
Who do they play with? Do they open or do they have bands that open for them?:
SP-404SX. Trippie $ac DJs and Preforms to his instrumental tracks live
Who is competition? Local and national level. Artists they are currently in competition with and potential?:
Bad Snacks would be the national competition, a popular lo-fi artist on bandcamp. A local competitor would thebootlegboy2, a local youtuber who puts up similar lo-fi compilations similar to the videos
Trippie puts together.
Is this the first album for the artist? If not, how many have they distributed and what were the sales numbers? Find out their sales history.:
2 albums and 2 eps have been distributed, these releases have garnered a total of 2889 on Apple Music and 3639 on Spotify.
Do they have a website for distribution set up? If not, are they using a platform for distribution, like Bandcamp or Soundcloud?:
Trippie $ac has both channels set up. He distributes through Distrokid along with having them for free download on his websites. He also has his music up on Bandcamp.
What is their following like? Do they have audience numbers? If so, where? On social media, an email list, or live events?:
Trippie $ac has his largest following on Snapchat and Instagram. Trippie gets between 180-300 views on his stories.
What do they need distributed? Are they looking to distribute a single or an album?:
Trippie $ac is mixing and mastering the first Elevator Jams EP and is looking to distribute it through his Distrokid account.
Are they looking to distribute any physical products or ancillary products?
Trippie $ac is going to distribute t-shirts and stickers for this release. He also plans to burn CDs of the project himself.
What is the plan for a music video for this upcoming material?:
Trippie plans to put together a YouTube compilation to go with the EP.
What is the overall goal? To get enough sales for a big distributor to pick them up or something else?:
The point of this EP is to introduce Elevator Jams as a community for creatives to collaborate and provide a platform emerging talent.
Who are the decision makers in this project?:
Trippie $ac is the executive producers along with help from Horiizon Beats.
Do they have any radio play or press behind them?:
We plan to send out emails in hopes of getting blog spots and possibly some online radio play.
Describe your number one fan. Age, gender, style of dress, tattoos?, interests.:
Female, with tattoos, 16-24 years old, they wear beanies they shop at H&M and thrift stores.
Do you have an idea on how much you would like to charge for your music? How do you feel about streaming on Spotify?:
We are going to charge $7.00 for the CD and distribute to all major streaming services.

3. #1 Fan
- Dustin, 17 years old
- Attending high school and looking to study Finances after
graduation
- Interested in hip-hop Instrumentals
- Middle-Upper class
- Prefers to listen to music on cassette and digital
- Usually reads smaller music blogs like Pigeons and Planes
- Shops at Urban Outfitters and Ross
- Spends weekends with friends at the mall looking for new
jeans or a new pair of shoes

4. Competition
Otra Vez- Sango
- Digital album: $1
- Streaming: N
- Physical: N
Neat Tape 1- Bad Snacks
- Digital album: $7
- Streaming: Y
- Physical: N
Let’s go- In Love With A Ghost
- Digital Album: NYOP
- Streaming: Y
- Cassete: $9
- Vinyl: $16

5. Price points
Streaming: Digitally
Distributed by Distrokid
CD: $7.99
Digital Download: $3.99
Via Bandcamp
The next release for Trippie will be the
debut Elevator Jams EP. We came to this
price based on a cost-based pricing
method.

6. Aggregator Choice
1. Distrokid is very user friendly by allowing
quick uploads for artist
2. Unlimited uploads allows Trippie to let any
idea into the world

7. Website Choice
Universe is the perfect website builder for Trippie $ac
due to the unlimited and fast adjustment settings
available on their mobile app.

8. Spotify Playlist
Charlie.Lofi Chilled mix (2) is a user
generated playlist with 245
followers. The last song was added
on January 8, 2019

9. Mom & Pop Retailer
Store City Address Promotions
Park Ave CDs Orlando
2916 Corrine
Drive
Host Listening
Party
Remix the
Record Store
Orlando
1217 N. Mills
Ave
Promo CDs
and Posters
Uncle Tony’s
Donut Shoppe
Orlando
703 N. Orange
Ave
Promo Posters/
in-stores
East West
Music & More
Orlando
4895 S.
Orange Ave
Leave stickers
and Flyers
Re-Runz
Records LLC
Orlando
301 S. Orange
Blossom Trail
Promo CDs
and posters

10. Local Lifestyle Retailers
Store Category City Address Promotions
Plus
Skateshop
Skateboardi
ng
Orlando
1646 E Colonial
Dr. #4804
Set up Table out
front w/ stickers &
flyers
Galactic G
Shop
Skateboardi
ng
Orlando
2020 N
Orange Ave
Set up Table out
front w/ stickers &
flyers
That Shoe
Store & Me
Shoe
Collecting
Orlando
6013 E
Colonial Dr
Posters and
Stickers
Marketplace
Outfitters
Shoe
Collecting
Orlando
2415 N
Orange Ave
Merch
Collaboration
Orlando Art
Musem
Art Orlando
2416 N Mills
Ave
Possible
Performance
space

11. Online Lifestyle Retailers
Store Name Category
Website
URL
Email Promotions
Skate
Warehouse
Skateboarding
https://
www.skatewarehouse
.com
info@skatewarehouse
.com
Full Page
Ad
Tactics Skateboarding
https://
www.tactics.com/
skate
info@tactics
.com
Banner Ad
on Website
Footlocker
Shoe
Collecting
https://
www.footlocker.com/
feedback
N/A
In-store
posters
Finish Line
Shoe
Collecting
https://
www.finishline.com N/A
In-store
posters
Lumas Art
https://
www.lumas.com
info@lumas.
com
Banner Ad
on Website

12. Lifestyle Blog and Mags
Store Name Category URL Promotion
Thrasher Skateboarding
https://
www.skatedeluxe.com/
blog/en/
Page in
Magazine
Transworld Skateboarding
https://
skateboarding.transworld
.net
Page in
Magazine
Eastbay
Shoe
Collecting
https://
www.eastbay.com
Page in
Magazine
Skate Deluxe Skateboarding
https://
www.skatedeluxe.com/en
Page in
Magazine
Juxtapoz Art
https://
www.juxtapoz.com
Page in
Magazine

13. Digital Retailers
Name Type of Retauker
Bandcamp Direct
Soundcloud Direct
Bleep Direct
Artist’s Website Direct Retailer
Spotify Streaming
Apple Music Streaming

14. Media Contact List
Name Media Outlet Sent Email? Contact
hiphopdx.com Blog No
media@hiphopdx
.com
thenewlofi.com Blog No
talktothenewlofi@
gmail.com
djbooth.net Blog No djz@djbooth.net
r/lofihiphop Blog No
Message on
Reddit
John Q & Friends Radio No xbloodsa@gmail.com
WPRK Radio No
1000 Holt Ave #2745
Winter Park, FL 32789