Just Buy My Damn Music: A Rockstar Guide To Participating in Social Media Without Actually Being Engaged.

Just Buy My Damn Music
How Rockstars Can Further Their Career 
Without Engaging in Social Media and Online 
Tools 
Charles Alexander

www.outsidetheboxmusic.com
Acknowledgements 
Dave Delaney 
Pinky Gonzales 
David Hooper – Music Business Radio 
Lydia Hutchinson – Performing Songwriter 
Mark Krejci 
Mark Montgomery 
Kate O’Neill 
Lucas Parry

Here’s How

•  Get signed to major label for $1 million dollars 
•  Actually make it $2 million 
•  You have an amazing team behind you and all you have to do 
is just show up. They’ll do everything else. 
•  A rich relaTve died and leU you a big pot of money. 
•  T‐Bone BurneW endorses and champions you. Also told you to 
stay oﬀ the Internet. 
•  You can aﬀord and sTll pay for major market radio airplay.

So Good Luck With That 
Now For The Rest of Us…

No one is coming to save you.  
How does that make you feel? 
   ‐ Derek Sivers, founder of CDBaby

But First… 
The Excuses

•  Building A Mystery 
•  The Music Stands By Itself 
•  The Sound Quality Sucks 
•  No Time. I Have To Create Music. 
•  How Do I Know It's Gonna Work? 
•  I Feel Cheesy (or Dirty) 
•  Ariel HyaW's Social Media Food Pyramid

Musician’s Social Media Pyramid
!"#$%$"&'()*"+,-*(.(/0
LIKE: BREAD, CEREAL, PASTA
SERVINGS (RECOMMENDED FREQUENCY):
3 - 4 OUT OF EVERY 10 POSTS
GROUP 1. DIRECT ENGAGEMENT
LIKE: MEAT, POULTRY, FISH, BEANS, EGGS
SERVINGS (RECOMMENDED FREQUENCY): 2 - 3
OUT OF EVERY 10 POSTS
GROUP 3. CURATE CONTENT
(AKA SELF PROMOTION)
LIKE: FATS, OILS & SWEETS (USE SPARINGLY!)
1 OUT OF EVERY 10 POSTS
GROUP 5. SHINING A LIGHT ON YOURSELF
LIKE: MILK, CHEESE & YOGURT
2 OUT OF EVERY 10 POSTS
GROUP 4. A PICTURE SAYS 1,000 WORDS
LIKE: FRUITS & VEGETABLES
2-3 OUT OF EVERY 10 POSTS
GROUP 2: SHINE A LIGHT ON OTHERS
Courtesy of Ariel Publicity 
hWp://www.arielpublicity.com 
In Ariel’s Blog Post: “Can You Eat? Then You Can Master Social Media!”

Engage 
•  Directly by email. So yes, you do need a mailing list.  Strongly recommend 
ReverbNaTon’s mailing list tool, FanReach or FanReach Pro.  FanReach Pro allows for 
customizaTon.  RN also allows widgets to be embedded across your touch points on the 
web. 
•  Blog on your own web site.  If at all possible. Consider using Wordpress, SquareSpace or 
BandZoogle. 
•  Video is the new radio. YouTube is your friend. So is Vimeo. Should be a key part of your 
new media strategy. 
•  FaceBook Fan/Like Page – let it become your bread & buWer. 
•  MySpace? No, I’ve not lost my mind. Yes, sTll a relevant listening/discovery tool for 
music. It’s the default go to for folks who want to listen to your music. Don’t worry about 
your friends count though.

ReverbNaTon

Julia Nunes on YouTube 
This video: 904,000+ views 
CumulaTve: Almost 40M views 
Almost 178,000 subscribers

A word about Twi1er 
If you can do it and do it 
well, go for it.  If not, 
beWer to get an account 
and observe for a while… 
Follow folks who tweet 
well such as Ingrid 
Michaelson 
(@ingridmusic), Imogen 
Heap (@imogenheap) and 
Gabe Dixon 
(@gabedixonmusic).

Other Music Marke8ng Pla;orms

The Mack Daddy of Music Marke8ng Pla;orms 
Have been introduced lately to TopSpin.  Cadillac of music 
markeTng plaporms. Commissions are a bit on the high 
side – around 20%. Not for everyone – but worth looking 
at. 
I hear NimBit is a compeTTve alternaTve. No direct access 
so I can’t try it out.  But have been told it’s preWy good. 
Finally, our own Marcus Whitney is CTO of MoonToast a 
social commerce plaporm for music.  Get in touch with 
Marcus for more info.

Charles Alexander 
ArTst Services: www.outsidetheboxmusic.com 
ArTst Site: www.charlesalexander.com 
Email: charles@charlesalexander.com 
TwiWer @musiccharles 
Phone: 615 294‐8003 
QuesTons? Answers?

Just Buy My Damn Music: A Rockstar Guide To Participating in Social Media Without Actually Being Engaged.

Recommended

Recommended

More Related Content

What's hot

What's hot (10)

Similar to Just Buy My Damn Music: A Rockstar Guide To Participating in Social Media Without Actually Being Engaged.

Similar to Just Buy My Damn Music: A Rockstar Guide To Participating in Social Media Without Actually Being Engaged. (20)

Recently uploaded

Recently uploaded (20)

Just Buy My Damn Music: A Rockstar Guide To Participating in Social Media Without Actually Being Engaged.