Plan created for an independent artist's album release

1. Blair Sound Design
Zachary Prados

2. Artist Interview

3. Who do they play with? Do they open or do they have bands that open for them?
He’s headlined in the past but has also opened for larger artists like Baltra & Jacques
Greene. Loves to close out a night. Gets free curly fries from Arby’s.
Who is competition? Local and national level. Artists they are currently in competition
with and potential?
Local competitors are December Beaches, DJ Flashdrive and Nick Whitney. National
competitors are artists like Baltra, Mall Grab and Nikki Nair.
Is this the first album for the artist? If not, how many have they distributed and what
were the sales numbers? Find out their sales history.
His first record sold out at a limited edition of 100, His second record on Lobster
Theremin sold about 150 copies in a limited edition of 300, same with his release after
that. He’s also released records under different monikers such as DJ Sketchers (which
sold out at a limited edition of 300). He’s also appeared on many compilations.
Artist Interview

4. Do they have a website for distribution set up? If not, are they using a platform for distribution,
like Bandcamp or Soundcloud?
He has distribution set up through Lobster distribution as well as self-distribution through
Bandcamp & Soundcloud.
What is their following like? Do they have audience numbers? If so, where? On social media,
an email list, or live events?
Instagram grows everyday, 1,024 followers, getting follows per day. 2400 fans on Soundcloud.
He also has 206 purchases & 280 downloads on Bandcamp.
What do they need distributed? Are they looking to distribute a single or an album?
We’re looking to distribute an album, both physically through vinyl & cassette & digitally.
Are they looking to distribute any physical products or ancillary products?
We plan to make a minimum of 300 vinyl records for this EP with 6-8 songs on the record. As
well as a limited run of 100 cassettes.
•
Artist Interview

5. What is the plan for a music video for this upcoming material?
Shoot some b-roll footage of Blair working/djing/etc. cut it together with the
main single from the record.
What is the overall goal? To get enough sales for a big distributor to pick them
up or something else?
The main goal from this record is to launch a tour and lead to a career as
touring artist.
Who are the decision makers in this project?
The decision makers in this project are Blair Sound Design and his manager
Zachary Prados.
Artist Interview

6. Do they have any radio play or press behind them?
He’s had spots on internet radio stations, Rinse FM, Dublab, & NTS as well as a bi-monthly
spot on Threads Radio, terrestrial radio and has had his music played on BBC Radio 1. He’s
had articles written about him on The Vinyl Factory, XLR8R & Resident Advisor.
Describe your number one fan. Age, gender, style of dress, tattoos?, interests.
20-35 years old, Male, hipster, fashionable, into streetwear, maybe 1 or 2 small tattoos.
Super into house music.
Do you have an idea on how much you would like to charge for your music? How do you
feel about streaming on Spotify?
Digital: $11.99
Vinyl: $19.99
Cassette: $12.99
Wants to pull the trigger and post his tunes on Spotify within the next month.
Artist Interview

7. Blair Sound Design
Fan profile
• Name: Adam
• Age: 23
• College: UCF
• Degree: Psychology
• Fav Genre: Electronic
• Financial: Upper Middle Class
• Preferred format: Vinyl
• Media Consumption: Soundcloud, internet radio (NTS,
Rinse FM, Dublab, Threads Radio, ETC.), Mixcloud
• Read: Mixmag, Resident Advisor
• Shops: Juno Records, Remix The Store, Park Ave CDs
• Weekends: Nightclubs, local foods, record shops
• Last Purchase: Lineage Coffee
• Social Media: Instagram, Soundcloud, Mixcloud,
Twitter

8. Product Formats
Nikki Nair
Power Tool
Baltra
Ted
Mall Grab
Steel City Dance Discs Vol.
20
Beatport MP3 Download: $5.16
Vinyl 12”(Juno): $11.25
Beatport MP3 Download: $11.99
Vinyl 2xLP(Juno): $22.19
Beatport MP3 Download: $5.16
Vinyl 12” (Juno): $13.82

9. Formats
+
Price Points
• MP3 Download: $5.16
• Vinyl 12”: $12.99
• We’ll be using
competition based
pricing for this release.

10. Aggregator Choice
Distrokid takes no commission fees and has a cheap annual fee of $19.99. It also has
payment splitting options.
However, for physical distribution, we’ll keep our deal with Lobster to distribute the vinyl
edition.

11. We chose Bandzoogle for our
website due to it’s simplicity
and easy to understand tools