2. Identity
Raised around the entertainment
industry since birth, Kasha Hamilton
started singing since she was six years
old. She was raised in a border city which
has made her accepting and
understanding of all cultures. She grew a
passion for music theater when she
volunteered at a local children’s theater.
With her associates in education, she has
enrolled in the bachelor of Entertainment
Business program at full sail university, in
the hopes of one day opening her own
children’s performance art school.
3. Profession
Event Manager for Conventions and Concerts
Potential Job Titles:
• Special Events Coordinator
• Events Coordinator
• Convention Services
Manager
Girl Next Door Archetype
When planning and managing
events I can make sure
customers feel Included,
understood and welcomed.
While also showing staff that I
am approachable for help in
any situation.
4. Target Audience
Recruiters & Hiring Managers at BCD Travel and SMG Destination
Demographics: 75% Female, 35-45 years
old, predominately White, married,
college educated, and located in
Northeaster America
PsychoGraphics: Enjoys traveling, likes to
order things from online, likes creating
events that they can take their children to
Ideal Audience: Katie Webb- Director,
Talent at BCD events
Nick Smith- Vice President, Program
Management at BCD Travel
5. Goals
Short Term: Immediately after Graduation (2022)
Finish teaching degree while also landing an entry level
job at BCD Travel
• Start the enrollment process for UTEP in July 2022,
Send out a promotional email to connect me with
BCD hiring committees and other employee
managers in July 2022
Midterm Goal (2027)
Open and start own event and performance hall
• Have business up and running by December 2027
Long Term (2040)
Eventually open and start performance art studio as an
extension to the performance hall
• Upon the many years of saving and preparing open a
performance art school for children by January 2040
6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Microsoft Office 60%
Microsoft Excel 50%
Time Management 70%
Public Speaking 50%
SOFTHARD
Adobe Systems Adobe inDesign 10%
ESRI ArcGIS Software 10%
Professional Writing 40%
Critical Thinking 60%
SOFTHARD
7. Promise
I help professional event management companies with
fun and friendly events for individuals and families by
using my skills to create and manage events
8. Credentials
Work Experience:
• 4 years as YWCA After
School Activity Leader
• 1 Year as Permanent
substitute at Burnham
wood Charter school
system
Education:
• A.A. Degree in Education
2018
• B.S. Degree in
Entertainment Business
(Exp. 2022)
9. Competition
Industry Experience:
• 3 years as Service Assistant
• 2 years as Sales Associate
Education:
• Full Sail University- Bachelor’s
degree, entertainment business
Leadership Experience:
• English
Skills and Proficiencies:
• Microsoft Word
• Adobe Photoshop
• Customer Service
Overall Online Experience:
• 55 connections, professional
head shot, has about, skills but no
endorsements
• Grade 45 out of 100
Industry Experience:
• Performing since 6 years of age
• 5 years, Volunteered for Children’s
Theater as actor, stage manager, and
office secretary
• Stage Manager for UTEP
Education:
• A.A. Degree in Education 2018
• B.S. Degree in Entertainment Business
(Exp. 2022)
Leadership Experience:
• Stage Management 2013-2015
• YWCA Activity Leader/Site Director for
After School Program
Skills and Proficiencies:
• Microsoft office: Excel, Word, Power Point,
and Outlook
• Public Speaking
Overall Online Experience:
• 4 connections, amateur head shot, Barely
information on LinkedIn but active on
personal Social Media Account
• Grade: 40 out of 100
Kasha HamiltonMegan Stone
10. Competition
Industry Experience:
• 1 year as Secretary Board of
Directors
• 4 years as Assistant Artistic Director
Education:
• M.F.A. Degree in Media Design at Full
Sail University
• B.S. Entertainment Business at Full
Sail university
Leadership Experience:
• Advance Achievement in Degree
• Valedictorian at Full Sail University
Skills and Proficiencies
• Event Planning - 2 endorsements
• Editing- 1 endorsements
Overall Online Experience:
• 117 connections, professional head
shot, recommendations, and
endorsements
• Grade 80 out of 100
Industry Experience:
• Performing since 6 years of age
• 5 years, Volunteered for Children’s Theater
as actor, stage manager, and office
secretary
• Stage Manager for UTEP
Education:
• A.A. Degree in Education 2018
• Currently B.S. Degree in Entertainment
Business (Exp. 2022) at
Leadership Experience:
• Stage Management 2013-2015
• YWCA Activity Leader/Site Director for
After School Program
Skills and Proficiencies:
• Microsoft office: Excel, Word, Power Point,
and Outlook
• Public Speaking
Overall Online Experience:
• 4 connections, amateur head shot, Barely
information on LinkedIn but active on
personal Social Media Account
• Grade: 40 out of 100
Kasha HamiltonPaige Hale
11. Brand Position
Kasha Hamilton
Building and managing events for a
variety of audiences to bring
communities together while making
sure they feel welcomed and at home.
12. Networking & Marketing
Industry events & organizations
2020 Cvent Connect conference
• June 15-18 I Las Vegas NV
2020 The Special Event & Catersource
• March 9-12 I Las Vegas NV
ILEA: International Live event Association
• Student membership I Texas Chapter
Marketing
Primary Content
• Online blog featuring previous and current work
Primary Tools
• FB and LinkedIn promote website online with
pictures and links, network with industry pros
and publish monthly articles highlighting some
of the clients testimonials
Website
• Full Sail digital portfolio site to showcase school
work; use blog to showcase previous and
current work
13. Professional Development
Formal Education
• Complete Entertainment Business, B.S. by expected graduation date in 2022
Technical Skills
• Adobe Systems Adobe inDesign through LinkedIn Learning Sep.2020
• Set up free HubSpot CRM; complete all CRM courses through HubSpot Academy,
Jun. 2020
• ESRI ArcGIS Software through LinkedIn Learning Aug.2020
Soft Skills
• Writing For a Blog through Hubspot.com, Oct 2020
• Business Writing Principles - Lynda.com, Nov. 2020
Mentor
• Seeking senior-level event management pro with at least 25 yrs of experience in
event planning field, family centered , Jan. 2023
14. Kasha Hamilton
Hello, you know how the success of an event depends on how
space flows and how vendors are set up? Well with my
education and experience as an activity leader for the YWCA I
have learned how to manage and create a space that flows
and makes customers feel welcome. Just ask my previous
boss on how my schools' program improved in a short time
from when I started and became one of the best in her
section. Now imagine what I could do for a company like
yours.
15. References
Information:
Mendelson, D. (2016, April 14). Ten Event Planning Associations Organizers Should Know. Retrieved February 23,
2020, from https://blog.bizzabo.com/event-planning-associations#ilea
Social Tables. (2020, January 8). 20 Top Event Planning Conferences for 2020. Retrieved February 23, 2020, from
https://www.socialtables.com/blog/event-planning/event-planning-conferences-2020/
Summary Report for: 13-1121.00 - Meeting, Convention, and Event Planners. (n.d.). Retrieved February 22, 2020, from
https://www.onetonline.org/link/summary/13-1121.00
Images:
Admin. (2019, July 3). Hiring an Event Planner: Mathes Event Productions. Retrieved February 23, 2020, from https://
mathesevents.com/blog/how-to-choose-an-event-management-company/
Adapted using Fotogenic from Event Management - Alliance Entertainment-The Leading force in Entertainment: Film
& Television Production: Celebrity Bodyguard & Executive Protection: VIP Concierge: Model & Talent Management.
(n.d.). Retrieved February 23, 2020, from https://allianceentertainment.org/event-management/
Morris, J. (2020, February 19). Best Event Management Tools for Next Generation Event Planning - 2019. Retrieved
February 21, 2020, from https://taggbox.com/blog/event-management-tools/
Professional Credentials Verification Services. (n.d.). Retrieved February 23, 2020, from https://www.cfirstcorp.com/
services/background-checks/credentials-check/
The Top 14 Event Management Statistics Every Event Planner Needs to Know. (2015, April 28). Retrieved February 23,
2020, from https://blog.capterra.com/14-event-management-statistics-every-event-planner-needs-to-know/
