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Fundamentals of Marketing

Are you an entrepreneur confused about marketing? Watch this slide show for a quick review of the fundamentals of marketing. For more free resources visit http://www.hitvirtual.com

Fundamentals of Marketing

  1. 1. Fundamentals of Successful Marketing HIT Virtual
  2. 2. All types of marketing use the same basic fundamentals whether they're online or offline. • Your Target Market The first step is to get to know your target market well and understand what they want and need. • Feed the Hungry Crowd If you listen closely to your target market, you can discover what they're looking for and offer it to them. • Delivering the Goods The next step is to choose a delivery method that will put your offer in front of them. • Promotion Methods There are lots of offline and online promotion methods you can use to communicate your marketing message to your audience.
  3. 3. Keep the focus of your marketing efforts on your buyers and what they want, not what you think they want.
  4. 4. Inbound vs. Outbound Marketing – Why Marketers Today Prefer Inbound There are two types of marketing – inbound and outbound. These days, most marketers favor inbound marketing where you attract people to your site rather than the more aggressive tactics of outbound.
  5. 5. • The Price of Inbound vs. Outbound Outbound marketing can have a big price tag while inbound can be done on a shoestring budget. • People Tune out Many people have become partially deaf to outbound marketing tactics and no longer listen to sales pitches. • Two-Way Communication With inbound marketing, customers feel more in control of the information they receive and this makes them more receptive.
  6. 6. • Marketing for Non-Marketers Inbound marketing is more acceptable to those who dislike aggressive sales pitches because it doesn't feel like marketing. • The Downside of Inbound Marketing Inbound marketing techniques take study and practice. The best marketing campaigns combine inbound and outbound marketing techniques.
  7. 7. Social Media Marketing – Socialize with Your Fans and Followers
  8. 8. Social media marketing involves using social media and social networking sites such as Facebook, Twitter, Pinterest, and YouTube to deliver your marketing message. • What is Social Media Marketing Best Used for? Any business can use social media marketing, but it can be especially effective for online businesses trying to attract local customers. • The Advantages of Social Media Marketing Your customers can interact with your business directly. Social media gives you a wider reach. It's easy to get feedback from your customers.
  9. 9. Social media marketing works best when you take the initiative to make friends and socialize. • The Disadvantages of Social Media It takes quite a bit of time to maintain and update social media sites. • How to Get the Most out of Social Media Marketing Sign up for every site you hear about where your target market hangs out, engage your fans, make use of widgets and tools, and interconnect all of your profiles.
  10. 10. Mobile and SMS Marketing – Profiting from the Mobile Revolution
  11. 11. • How SMS Works SMS involves gathering a list of subscribers and sending them messages with information and offers. • Who Can Use Mobile Marketing? Any kind of business can use mobile marketing but it's especially good for local businesses that can use it to send their customers coupons. Mobile marketing involves marketing to cellular phones and other mobile devices. One of the most common types is SMS, or 'short message service.'
  12. 12. • The Benefits of Mobile Marketing Mobile marketing works well because people always have their phones with them. You can reach a wider audience that isn't receptive to PC-based marketing. Mobiles have higher open rates than PC email. • The Disadvantages of Mobile Marketing Delivery systems aren't as reliable with mobile marketing. There is no standard format and navigation is often an issue. One of the biggest mistakes you can make with mobile marketing is treating it like PC marketing. It's a whole different world.
  13. 13. Content Is King – The Basics of Content Marketing
  14. 14. Content marketing is any type of marketing that uses informational content to build a relationship with an audience of target customers. • How Content Marketing Works Get to know your niche and create the kind of content they're hungry for. Decide how you'll publish this information. • When to Use Content Marketing Content marketing isn't for quick sales. It's used to build a long-term relationship and works particularly well with micro-niches.
  15. 15. Don't approach content marketing as a salesperson with a product to sell. Instead, offer your valuable information in a spirit of helping. • The Benefits of Content Marketing Content marketing is a form of inbound marketing that doesn't involve direct selling. It also builds long-term trust and loyalty that leads to a natural sale • The Downside Creating content can be a challenge and hiring a ghostwriter is often expensive.
  16. 16. Email Marketing – Getting Your Message Straight to Your Prospect's Inbox
  17. 17. • The Basics of Email Marketing Email marketing lists are built by offering a freebie or exclusive discount to get people to sign up to your list. You then send the list helpful information along with promotions for products you're selling. • The Benefits of Email Marketing It's much cheaper to send email messages than print marketing materials and everything is automated for you. Email marketing involves building a list and sending email messages to those subscribers with offers and promotions.
  18. 18. • How to Make Email Marketing Work for You You should only get names and email addresses of people who have chosen to join your list. Offer them only the best quality deals possible to keep their trust because they can always unsubscribe. Success in email marketing is all about treating your list well and being responsive to them.
  19. 19. Search Engine Marketing – Climbing the SERPs
  20. 20. Search engine marketing (SEM) is used when you want to attract search engine traffic and rank for specific keywords. It includes search engine optimization (SEO) as well as search engine advertising. • Advertising on Search Engines The first step is to choose keywords that will be used for your site's SEO and your advertising campaign. • Why Place Ads? Ads bring traffic to your website much faster than search engine optimization techniques alone.
  21. 21. SEM shouldn't be your only marketing strategy. You should also market to human beings as well as search engines. • The Pros and Cons of SEM SEM is essential to promoting any website online. The only downside is that it takes a great deal of maintenance to keep your strategies up to date. • The Keys to SEM Success You can improve your SEM by split testing, working with clearly defined goals, choosing the right keywords, using high quality content, and calling your visitors to action.
  22. 22. Selling Other People's Products with Affiliate Marketing
  23. 23. • How to Do Affiliate Marketing Join an affiliate network and decide what products you'd like to promote. Create a site and bring traffic to it. • Pay Per Action The performance-based model used in affiliate marketing is called Pay Per Action (PPA). You get a commission for each time a visitor performs a certain action such as buying the product, signing up for a list, clicking a link, etc. Affiliate marketing is a type of performance-based marketing where revenue is shared between online merchants and website owners.
  24. 24. • When to Use Affiliate Marketing Affiliate marketing works best for specific niches where you build a long-term relationship and offer them products they'd like. • The Pros and Cons of Affiliate Marketing With affiliate marketing you don't have to create your own product and most affiliate networks offer support. However, the income is usually small and sporadic at first. The key to affiliate marketing success is to build a good relationship with your list and know what they want so you can make offers they'll like.
  25. 25. Need assistance with internet marketing? Contact: HITVirtual.com Today
  26. 26. Fundamentals of Successful Marketing HIT Virtual

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