Learn how to be a social media rockstar!

1. Be a Social Media
Rockstar!

2. Are You a Rockstar?
 Do people flood your Facebook page with
questions?
 Are you sought after for interviews or
guest blog posts?
 Do you receive JV offers?
 Are you asked to review products?
 Do you want to see your own products?
 Do you want to help people succeed?
 Do you love the limelight?

3. Step 1: Make the Commitment
 Know why you want to be a rockstar
 Put this reason at the center of your
marketing efforts
 Keep up with latest news, products &
trends
 Create a plan to increase your reach &
popularity
 Maintain a consistent presence for your
target audience
 Know your target audience

4.  Who is your target market?
 What do you want to sell to them?
 Understand WHY you want to be a social
media rockstar
 How interactive do you want your sales
model to be?
 Becoming a social media rockstar requires
passion & sociability

5. Study Top Social Media Experts
 Look for patterns in their self-promotion
& marketing tactics
 Identify new aspects & opportunities
 Look for ‘gaps’ you can fill
 How many social media networks do you
want to specialize in?
 Do you want to choose a specialty?
 What will you find easy?
 Where will you encounter biggest
problems?

6. Plan to Create
 Know where you are right now
 Where do you want to end up in 2, 3 & 5
years from now?
 Create a model that will help you achieve
your goals

7. Step 2: Resources & People
to Follow
• Subscribe to the blog of every social
media platform you will use & specialize
in
– AllFacebook
– Blog.Linkedin.com
– Blog.Twitter.com
– Youtube-Global
– Blog.Pinterest
– Googleblog

8.  Subscribe to at least 3 authority sites,
newsmagazines or blogs that focus heavily
on social media
 Social Media Examiner
 TechCrunch
 Mashable

9.  Follow at least 3-5 other superstars or
‘key influencers’
 Mari Smith
 Michael Stelzner
 Jeff Bullas
 Neil Patel
 Joe Polizzi

10. Cultivate Your Audience
• Get to know:
– Which social media platforms they use
the most
– What time of day they are most active
– What type of questions they ask
– What are their concerns
– Which type of posts do they respond to
the most

11. Step 3: Be There
 Be live & active on your audience’s
preferred social media platform at the
right time of day or night
 Don’t lurk silently!
 Comment on posts
 Answer questions
 Share information
 Thank people for their info, answers or
comments

12. Step 3: Be There
 Identify yourself with a professional
headshot photo
 Choose a unique way to brand yourself
 Mari Smith always wore turquoise-aqua
clothes when first starting
 Sandi Krakowski has a magenta stripe
of hair
 You want to be easily recognized &
remembered when people see your photo
or name

13. Step 4: Start Your Blog
1. Cement your
identity
2. Speak with
authority
3. Build a following
4. Acquire
subscribers
5. Constantly
present your
unique slant or
focus
6. Become known
for specific skills
7. Attract top guest
authors
8. Get great guest
spots yourself on
other top
influencers’
blogs
9. Let people hear
your “voice”
10. Brand yourself
with strong
graphic elements
or colors

14. Step 5: Create Business Pages

15.  Include your blog link & other social
media links
 Your blog’s ‘voice’ should match that of
your social media profiles
 Ideally, post to your blog once a day
 At bare minimum, post once or twice a
week
 Regularity & rhythm is a dynamic part of
blogging strategy

16. Step 6: Write a Book
• If you’re an unknown author, use
Amazon’s KDP Select program
– Your book will sit in the lending library
for 90 days
– Gather reviews during this time
• Create a separate Facebook page just for
your book
• Publishing a book gives you strong
credibility & expert status
• make guest appearances to promote your
book

17. Step 7: Assemble a Dream
Team
• How many team members do you need?
– This will vary depending on:
• Your vision
• Your budget
• Your own areas of expertise
• Time at your disposal
• Areas you cover

18. Step 7: Assemble a Dream
Team
• Possible positions you might want:
– A tech manager
– A coach
– A personal and/or virtual assistant
– Help Desk or customer service staff
– A publicity or promotions manager or
assistant

19. Step 7: Assemble a Dream
Team
• Other behind-the-scenes people
– SEO experts
– Graphic artists
– Video production companies or teams
– Stats analysts
– Ghostwriters

20. Where to Find Team Members
 Google & LinkedIn searches
 Look for recommendations
 Always check references
 Train interns
 Have a curriculum in place
 Interns are not unpaid labor; they
should be learning skills in return
 Outsource to a larger company
 Look through freelance directories

21. Step 8: Track & Monitor Everything
 Monitor your own results
 Monitor your competitors for:
 New trends
 Changes to social media platforms
 Gaps in their marketing that you can fill
 Read comments for ideas or questions you
can answer
 Use the tracking provided by each social
media platform
 Or use the pro version of the third-party
services

22. Need help with Social
Media?
HIT Virtual has plans to fit your
budget.
Contact Us Today
www.HITVirtual.com