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Name : Shah Bhumika Roll No : 57 Subject : Commerce Topic : Advertising College : K J Somaiya College of B.Ed Year : 2010
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What is ADVERTISING? ,[object Object],[object Object],[object Object]
Who needs advertising? ,[object Object],[object Object],[object Object]
Who needs advertising? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Importance of Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object]
Role of Advertising in Brand Promotion ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],How does advertising work? The stages in consumer purchase process
Do’s and Don’ts of Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Evaluation ,[object Object],[object Object],[object Object],[object Object]
T H A N K Y O U !!
Advertising ,[object Object],[object Object]
Types of benefits ,[object Object],[object Object],[object Object]
Objective benefits ,[object Object],[object Object],[object Object],Example - “Hawkins pressure cooker cooks quickest with least trouble and greatest safety”
Subjective benefits ,[object Object],[object Object],[object Object]
Classification of Advertising ,[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],How does advertising work?

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  • 1. Name : Shah Bhumika Roll No : 57 Subject : Commerce Topic : Advertising College : K J Somaiya College of B.Ed Year : 2010
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  • 11. T H A N K Y O U !!
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