1. Jyotiermay Srivastava.
Mob No. - +91 9720003874
E-mail: jyotiermay@yahoo.co.in
Objective
A dynamic Sales & Marketing professional with 8+ years of result-oriented experience in Nestle India Ltd , seeking vertical shift
to a managerial position in a good organisation.
CORE COMPETENCIES/SKILLS
• Project Management.
• Planning & Organising.
• Channel Development.
• Budget Control.
• Agency Management.
• Category Management.
• Shelf Management/Merchandising.
• Competitive Environment.
• Channel Sales.
• Distribution Management.
• Business Development.
• Revenue Generation.
• Invoicing & Redistribution.
• Budgeting.
• Sales Forecasting.
• Presentation Skills.
• Team Management.
• Training & Development.
CAREER HIGHLIGHTS
• Recognized as Best Sales Officer for 2009 and 2010
• Winner of Confectionary Contest for 2’nd Quarters in 2009
• Winner of Me & Meri Maggi Contest for 3rd Quarter in 2009
• Have accompanied Senior Management of the company on the trip to Malaysia after winning the National
Sales Contest of Maggi Noodles in 2014
• Promoted to the BCCSD Team at Delhi Branch.
• Moved to HO in CCSD Team since June’16.
CAREER PROFILE
Nestle India Ltd
Visibility & Merchandising Executive (13th
June2016- Till Date at Nestle Head Office, Gurgaon).
• Identify trends and opportunities in POP in individual channels, across categories and give input to respective
Channel Development Manager.
• Determine Path to Purchase guidelines by channel & sub channels, and initiate appropriate POP solutions
• Assist in the Channel Planning by preparing POP plan for different sub-channels
• Based on agreed objectives and POPM type create brief for the agency and prepare design of POP material
• Develop prototype of POP material
• Evaluate the effectiveness of the recommended POP materials at point of sales of respective Channel
• Assist in the development of promotions by recommending display types and layouts for individual Channels and
trade promotions in line with channel and customer requirements
• Develop and deliver the support package for the NPI (display, posters, sales folders, wobblers etc.)
• Follow competitive/non-competitive POP materials developments and advances in Shopping Channels
• Inform sales force about POPM usage in Shopping Channels
• Provide standard POP materials
• Ensure warehousing and distribution to areas
• Monitor and control POPM inventories.
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2. Channel Executive (1st
Jan’15- 13th
June’16 at Nestle Delhi Branch Office).
• Ensure implementation of Activation Programs both Channel & Consumer for the assigned Category/Region in the
field & evaluate and provide feedback.
• Timely implementation of Visibility programs as per guideline for specified Category & Channels.
• Analyse & evaluate TTS budgets. Report spends of all products for specified Category & Channels.
• Manage all System /CRM related activities for timely execution in the field.
• Monitoring activity calendar / execution guidelines / objective setting.
• Provide direction/Support to the Activation Officers/RHE/Culinary Consultants & provide them execution
guidelines.
• Execution of Branch/Region specific CP offers in specified channels.
• Facilitate in Pre/Post activity evaluation basis feedback from field level.
• On the Job Training & development of Activation Team.
• Control on Sales Promotion/Merchandising agencies: quality of manpower, training, adherence to guidelines.
• Implement merchandising as per plan by effective utilization of inputs/budgets provided.
• Ensure timely allocation of POPs and monitor effective utilization of the same.
• Provide support to deployment/maintenance of merchandising aids like visicoolers/dispensers.
• Analyse Pre/Post evaluation of inputs basis feedback from field level.
Sales Executive/Sales Officer : 1st July 2011 to 31st Dec 2014(Nestle India Ltd, Bareilly)/7th April
2008 to 30th June 2011 (Nestle India Ltd, Haldwani).
Territory Management
• Identify area opportunities and potential for OPL input
• Set the monthly, quarterly and yearly target for each Distributor
• Prepare rolling forecast
• Achieve & monitor progress against Sales value and volume targets
• Ensure effective coverage as per norm
• Continuously develop the assigned area
• Ensure implementation & effectivity of trade inputs
• Bad goods management at CD / Market level.
Distributor Management
• Manage and develop individual distributor
• Review performance indicators on a continuous basis
• Make sustainable & profitable change in infrastructure wherever required
• Facilitate CD claim procedure.
• Ensure adherence to company policies, instructions, directives & agreements by self, CD & SSF
• Coach, develop & motivate secondary sales force.
PROFESSIONAL QUALIFICATION
Post Graduate Diploma in Business Management, (Two Year Full Time, 06-08 Batch) from EMPI Business
School, New Delhi(Approved by AICTE Ministry of HRD Govt. of India). Specialisation in Marketing.
EDUCATION
2004 B.Sc (Mathematics & Statistics) from Lucknow University
2001 Sr. Higher Secondary from New Way College, Lucknow
1999 High School from New Way College, Lucknow
PERSONAL DETAILS
Date of Birth: 12th Aug 1984.
Marital Status: Married.
Language known: Hindi & English.
Permanent Address: 538/KA 584, Triveni
Nagar-3,Sitapur Road, Lucknow-226020
Correspondence Address: 157,
GF1,Gyan Khand-2,
Indirapuram,Ghaziabad-201010.
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