The document summarizes Bernadette Tolosa's work experience. She has over 15 years of experience in sales and marketing roles within the lighting industry, including positions as a Territory Sales Manager, Key Account Manager, Distributor Manager, and Executive Assistant. Throughout her career, she has exceeded sales targets, developed strategic plans, managed personnel, and strengthened key client relationships. She also received multiple awards and achievements for her performance.

1. WORK EXPERIENCE
Territory Sales Manager
October 2015 – present
• Lead and manage sales and marketing activities for the assigned territory IN ORDER
TO achieved sales, distribution, merchandising and field actuated promotion.
• Source, screen, select, train, motivate, guide and evaluate performance of the sales
personnel IN ORDER TO achieve individual and regional sales targets.
• Develop Sales Strategy for the assigned territory in terms of account management,
distribution, risk management IN ORDER TO attain sales target.
• Optimize business development plan by working closely with Field Sales to
maximize time in the field and overall efficiency through development and
prequalification of leads
• Develop marketing plan /program in line with business environment and objectives.
• Promote customer awareness through updated sales and marketing tools.
• Prepares & submits budget IN ORDER TO control expenses, maximize profitability
and ensure availability of stocks and funds when required
• Oversee merchandising and display centers, conduct product orientation and sales
training, monitors competitors activities IN ORDER TO increase area coverage and
sales.
• Visits area, work with sales representative, account, dealers. Promote products, build
long-term, productive, and mutually beneficial relationship with strategic partners /
key accounts IN ORDER TO maximize area coverage & exceeds sales targets.
• Prepare and submit sales & distribution and other sales activity reports and
presentation on a timely manner IN ORDER TO inform management of regional
activities.
• Work effectively with internal support departments (Marketing, Logistic and Finance)
to promote sales and fasten REXEL retail expansion. Ensure availability and visibility
@ Retail level
BERNADETTE R. TOLOSA
City Address:
# 1920 Obisis Street Pandacan, Manila
Handphone : (0917) 5308810 / (0920) 9584865
Office : (02) 5057311 / (02) 8239883
E-mail : adette.tolosa@rexel.asia / adettereyes111377@gmail.com
Gexpro Rexel Group

2. Key Account Manager: Lighting Department
January 2014 – July 2015(CW Home Depot, CSI/Dagupan Filco and Gilbert Emerson)
• Develops business plans and strategies focusing on the business building programs (i.e.,
efficiency programs, promotions, marketing programs, etc.) to ensure volume growth in
assigned accounts.
• Ensures distribution/merchandising of products in coordination with the account head office
and branch store managers based on specific distribution and merchandising standards.
• Books sales volume based on turnover selling to ensure constant availability of products in
key account outlets and ensure quality account coverage.
• Collects and manages account receivables. Ensure credit limit is within the required level
meet business needs.
• Coordinates with promoter and coordinators regarding merchandising and promotion related
activities. Ensures that standards are met.
• Conduct trade checks. Visits assigned outlets to determine stock availability levels and
displays. Ensures customer service level are within standards.
• Conducts business reviews with the management team of assigned outlets aimed at
improving the business.
• Coordinates with other departments (Purchasers and Buyers) to meet
distribution/merchandising requirements.
• Updates marketing/Trade Marketing Department assigned accounts specific requirements
and information on current activities.
• Performs other related duties as assigned by management.
Electronics & Lighting, Inc.

3. Distributor Manager: Lighting Department
October 2005 – January 2009 (GMA Area)
February 2009 – March 2011 ( Western Visayas)
April 2011 – March 2012 ( Central Luzon)
April 2012 – December 2013 (GMA Area) – Handling Key Accounts
 Distributor Management and Development
• Establish appropriate communication lines within the BPP organization to ensure
immediate decision making and issue resolutions.
• Ensure establishment of coverage structure to deliver targets for the distributor
• Ensure set-up of BPP structure.
• Facilitate training of distributor organization to ensure that sales support and report
generation are done timely and effectively
• Develop plans/policies that would contribute to the delivery of objectives
 Sales Fundamentals Execution
• Provide training of Distributor sales organization to deliver Volume (Sell-in and
Sell-out) and all KPIs
• Develop rewards structure that would motivate BPP organization to deliver results
• Conduct regular meetings to align targets, processes and program execution
 Trade Relationship Development
• Ensure quality customer service through DSP quality coverage and accurate
implementation of trade programs.
• Resolve issues beyond the control of DSPs. Ensure that this is done in a timely
manner. Influence distributor policies to foster better customer satisfaction and still
deliver objectives
• Identify and monitor business resultss for key business contributors per trade
segment
 HQ Coordination
- Effective and efficient trade program (marketing and supply chain) implementation
- Leverage on function experts to facilitate training and support of BPP organization
on operations and administrative tasks.
- Timely and accurate reporting
Electronics & Lighting, Inc.

4. Executive Assistant: Lighting Department
October 2004 – September 2005
 Schedules, coordinates, monitors all activities and telephone calls/messages of the GM for
Lighting in order to in-formed him of his daily activities and appointments
 Prepares GM ‘s expense report, files office records and documents, prepares written
communication in order to support business objectives
 Coordinate and prepares weekly IOI reports in order to inform management regarding the PD’s
activities and ac-complishments
 Prepares orders for office supplies, and other marketing communication materials. Ensure timely
delivery and availability of the item.
 Coordinate the PD’s travel arrangements, visitors’ accommodation and various special functions
in order to facilitate a smooth and problem-free business trip and activity
 Assist GM in his HR function in the PD. Help understand and analyze business/organizations
strength and weak-nesses. Ensures that all employees are aware of the company policies and
procedure.
 Assist them (employees) in any queries in regards to their VL / SL or any HR related issues.
National Sales Admin Assistant: Lighting Department
April 2001 to September 2004
 Develop and complete all weekly and Monthly sales performance updates.
 Provide communication to Sales and Distributors on updates and news
 Provide administrative support to the National Sales Manager in order to help division achieved
Its business objectives.
 Entertain internal and external customer inquiries and complaints in prices and product
availability In order to inform and satisfy customers.
 Support VCO team in all trainings and seminar roll-outs.
 Ensure completeness, accuracy and timeliness of all the reports.
 Presentation and analysis of all the data gathered from the sales force to Top Management on a
weekly and monthly basis.
 Filling and documentation of all confidential and related document of the Division
 Make travel arrangement and accommodation for local and regional visitors.
Commercial Assistant: Domestic Appliance & Personal Care
December 7, 1999 to April 2001
 Take order , check availability , price, credit limit and prepare credit order report in order to
ensure the timely delivery of the goods to the customer/dealer
 Entertain internal and external customer inquiries/complaints in prices, deliveries and product
stock availability in order to inform and satisfy customers
 Prepare and submit reports on sales product performance of accounts in order to inform the
management for decision making
Electronics & Lighting, Inc.
Electronics & Lighting, Inc.
Electronics & Lighting, Inc.

5.  Monitors and maintains file of stock status report in order to inform the Salesman/Dealer on the
availability of the stocks.
 Gather and consolidate data from the sales force to update the management regarding sales
figures.
 Prepares/update documents like pricelists, spec sheets, etc
.
PROFESSIONAL TRAINING
Professional Selling Skills Training
Training the Trainer
BCP Selling Skills Training
Handling Objections Process
Leadership Training
EDUCATION
College: University of the East
Recto, Manila
1994 – 1998
Bachelor of Science in Business Administration
Major in Business Marketing
Secondary: Manuel A. Roxas High School
Paco, Manila
1990 – 1994
ACHIEVEMENTS
 Year 2014
• TAPPED BY LIGHTING GM TO LEAD CONQUER VISMIN PROECT
 Year 2013
• NOMINATED FOR LIGTHING EMPLOYEE OF THE YEAR
• PINOY PRIDE WINNER:
- ACHIEVING HIGHEST SALE ACCELERATE HIGH TARGET OF 20%
ABOVE AMBITION
- ACHIEVING ACCELERATE HIGH TARGET OF 0% OVERDUES
• KAM – BEST Modern Retail BPP – (ICO Family Enterp.)
• PROMOTED TO NEXT JOB GRADE LEVEL
 Year 2010
• BEST DISTRIBUTOR MANAGER – Superior In Store Presence – Bacolod
 Year 2003

6. • PHILIPS LIGHTING EMPLOYEE OF THE YEAR
• PHILIPS OVER-ALL EMPLOYEE OF THE YEAR
 Year 2000
• Quality Improvement Team
- Tardiness –Leader
- Return – Member
• Document Controller
PERSONAL INFORMATION
Age : 37
Birth Date : November 13, 1977
Place of Birth : Manila
Sex : Female
Nationality : Filipino
Height : 5’6”
Weight : 130 lbs.
Religion : Roman Catholic
Complexion : Fair
Father’s Name : Valentino Reyes
Occupation : Retired
Mother’s Name : Remedios Reyes
Occupation : Deceased

7. • PHILIPS LIGHTING EMPLOYEE OF THE YEAR
• PHILIPS OVER-ALL EMPLOYEE OF THE YEAR
 Year 2000
• Quality Improvement Team
- Tardiness –Leader
- Return – Member
• Document Controller
PERSONAL INFORMATION
Age : 37
Birth Date : November 13, 1977
Place of Birth : Manila
Sex : Female
Nationality : Filipino
Height : 5’6”
Weight : 130 lbs.
Religion : Roman Catholic
Complexion : Fair
Father’s Name : Valentino Reyes
Occupation : Retired
Mother’s Name : Remedios Reyes
Occupation : Deceased