1. CURRICULUM VITAE
Junwei Guo （Andy）
Email: junweiguo1223@hotmail.com Contact No.: 0086 13810928171
Objective
To obtain a challenging position as a Marketing Development
Work Experience
02/2014 – Present Rolls-Royce Motor Cars China Region (BMW Group China) Beijing
Retail Marketing Manager: Over year dealer marketing event management and develop dealer marketing strategy and
action plan in line with regional marketing guidance; Monitor dealer overall operation together with Area Sales Manager to
provide supplementary support for dealers to improve sales performance and customer satisfaction; Support dealers to
strengthen marketing staff qualification and overall marketing capabilities; Onsite check dealer showroom management to
ensure the implementation of brand CI standards; Dealer CRM System steering; Monitor and enhance dealer marketing
performance and ensure target achievement; Report dealer marketing performance; Support dealers to develop
marketing plan and design distinctive marketing programs and monitor implementation; Develop and supervise dealer
implementation of marketing event proposal
Main activities: Feb, 2014 – Sanya Sinan Cup Cooperation Event Dealer Test Drive
Mar, 2014 – Sanya Rendez- vous Test Drive
Mar - May, 2014 – Dealer Level Spring Test Drive
Apr, 2014 – 2014 Beijing Auto Show
May - Jul, 2014 – Rolls-Royce Signature Journey (Chengdu – Xian- Taiyuan)
Sep - Nov, 2014 – Ghost SII Dealer Level Launch and Test Drive
Feb - Apr, 2015 – Sanya Pop Studio Event
Apr, 2015 – Phantom Collection Launch Event
Apr,-Aug 2015 – IRR Event, Dealer Level Test Drive
Nov,2015 – Guangzhou Motor Show
03/2012 – 02/2014 Maserati Motor Cars Beijing Beijing
Marketing Manager: working for Maserati Beijing Dealer, and main responsibility are plan whole year Beijing marketing
event and media plan; communicate with business top management, reporting every single event, control whole year
budget, finish all the company and Maserati China system individually. Control the agency, to manage and direct them to
right way, good communication with Maserati China marketing, manage media test driving car schedules, keep good
relationship with media, and also have good communication and cooperation with other luxury brands (CTF. Jaeger-
LeCoultre …)
Main activities: May, 2012 - Beijing Auto Show Boots manager
May, 2012 – Event cooperation with CTF Jewellery
Jun, 2012 – Beijing Show Room Grand Opening event planner and event manager
Jul, 2012 – Maserati Road Show (Beijing Station) person in charge
May, 2013 - Maerati Beijing Track Day event planer and person in charge
Jul, 2013 – Maserati Rally Beijing Station – Beijingdaihe – Shanhaiguan event planner and

2. event manager
03/2011 – 03/2012 LG Electronics (China) Co.; Ltd Beijing
Corporate marketing PR Group Manager: LG Electronics' mobile phone business is mainly responsible for the media
deal with public relations and cooperation. Completion of the regular PR (presses, articles) and to maintain a good
working relationship with national medias. To monitor and collect the Competitors’ daily news and media cooperation.
Complete the relevant cooperation proposals control of the new release and to develop substantive contributions and
cooperation programs. To lead and guide the company's public relations work, coordination with public relations and
cooperation with the company, the online(ATL) and offline (BTL) activities to do the planning and execution. Organise and
complete large new Press Conference and Media Event, Several independent plans, coordinate and complete
management of special VIP or management interviews. Timely detect and treatment-related negative news, early warning
and planning for the possible expansion of the impact of proposed plans relative to the plan
Main activities: Jun, 2011 - LG ALL Products Product Conference in Shanghai media docking reception staff
for Mobile phone Department
Sep, 2011 – LG Mobile Phone Public Relations Crisis person in charge
Nov, 2011 – LG Mobile Phone New Product Online Launch planner and event manager
02/2009－03/2011 Rolls-Royce and Lamborghini Motor Cars Beijing Beijing
Marketing Event and PR Manager: My main responsibilities are planning marketing events and expansion for Rolls-
Royce and Lamborghini brands; Inspection of the venues, search and finish the marketing reports; Follow and
complete marketing events, the activity in the budgets、planning、design、rundown、setup、event on-sit implementation and
after job reports; Staff deployment and distribution during the events.; Deal with emergency
incidents; Develop medias’ resources and relationship; Right to advertise and put soft-reports in
major media; held a number of successful completion of various new car launches, several times
of auto show, test drive events, the customer year-end gala dinners and co-operation activities.
(Alexander Wang, Fendi, Burberry, Parmigiani e.g.)
Main activities: Jul, 2009 – Lamborghini New Product Launch (Beijing Station) event executor
Sep, 2009 – Lamborghini cooperation with Alexander Wang Beijing Fashion Show
2009 – 2011 B&C Class auto show boots manager
Dec, 2009 2010Gala Dinner event executor
Feb, 2010 - Lamborghini Fendi Edition Launch Event cooperation
May, 2010 Rolls-Royce Beijing Show Room Grand Opening event planer and event
manager
May, 2010 Beijing Auto Show boots executor
Jun, 2010 Lamborghini Beijing Track day person in charge
Jul, 2010 Lamborghini Beijing Show Room Grand Opening event planer and person in
charge
Sep, 2010 Rolls-Royce Test Drive Event planer and event manager
Nov, 2010 Rolls-Royce cooperation with Burberry Show Room Opening
2001 – 2008 Absolute Leisure c/o The Tuxedo Princess England
Class Collector/ Bar Supervisor/ Floor Manager: My responsibilities were increased, and now I have control over the
entire team including bar staffs and glass collectors. e.g. make Staff Rota, interview new recruitments, communicate with

3. manager and staffs, as well as taking responsibility for the team assigned to me on any given night, which could be
several, given the nature of the night. I would make sure the completion of all areas were fulfilled, again including all areas
of service, customer complaints and so on.
Learned from jobs of the grasp of the details of capacity; to strengthen communication skills; coordination;
ability to bear the pressure; analysis ability; enhanced creative thinking ability, teamwork ability; budget
administration ；brand campaign development; exercise of independent thinking and ability to reflect the spot.
Education and Qualification
2007 – 2008 University of Sunderland England
Msc Human Resource Management
2003 – 2007 University of Northumbria at Newcastle England
BSc (hons) Information and communication Management
2001 –2003 Gateshead College, Gateshead England
A-level
Computer Abilities
Skilled in MC office (word, ppt, excel etc.) and Internet.
English Abilities
Excellent at English skill (speaking, listening, reading and writing)
Scholarships and Awards
Human resource management program (team work) award
Award communication course
Personal Assessment
I am a hard working person, with enthusiasm for any job I do. I work well as an individual and also as part of a team, of
course I am a very good team worker. I am always willing to learn new skills to further my career. I work well under
pressure and expect my team to do likewise. I have good organisational skills that I have used many times.