1. VICTORIYA BOBBITT
Cell: 919.830.9900 Email: victoriya.bobbitt@hotmail.com
MARKETING & ADVERTISING MANAGER
Highly motivated, results driven Digital Marketer with extensive experience managing marketing programs;
identifying opportunities and risks, and more importantly, growing client profitability. Focus on campaign
optimization to achieve the highest ROI. Detail-oriented and proficient in third-party marketing platforms with
proven success in building and maintaining client/vendor relationships and client retention.
AREAS OF E XPERTISE
 Reporting and Web Analytics  Project Management  ROI Analysis
 Business Development  Customer Service  Branding
 Budget Management  Training & Development  Email Marketing
 Contract Negotiation  Inbox Deliverability  Social Media Marketing
Technical Skills: Microsoft Office, Salesforce.com, Remedy, AS400, Rumba, Oracle, HTML, Dreamweaver
KEY SKILLS ASSESSMENT
EMAIL MARKETING AND SOCIAL MEDIA STRATEGY –Maintain a deep understanding of client business models and
overall marketing goals. Develop highly effective and integrated email marketing and social media campaigns that
deliver on ROI targets and complement overall online branding efforts.
DELIVERABILITY CONSULTING – Educate clients in matters of inbox deliverability, inbox placement rates and ISP
policies. Develop strategies to achieve and maintain highest possible inbox placement rates.
PROFESSIONAL E XPERIENCE
ICONTACT, MORRISVILLE, NC
SENIOR STRATEGIC ADVISOR/DELIVERABILITY CONSULTANT, Team Lead, 2009 - Present
 Manage 90+ clients (over $3.5MM in annual revenue), monitor web analytics, and formulate email and
social media marketing strategies
 Optimize campaigns to achieve highest opens and CTOR, drive conversions and increase ROI
 Assist clients to integrate email and social media marketing into their overall brand management strategy
 Mentor a team of Strategic Advisors while meeting revenue and retention goals.
 Serve as the escalation point for over 600 Enterprise Accounts and Agency Accounts
 Provide content for iContact Plus Marketing blog and Newsletter to Enterprise and Agency Accounts
 Achieved 107% of quarterly retention goal in 4th quarter and 106% of quarterly goal in 3rd quarter of 2011
 Attained $3.5 MM of annual revenue in 2011
 Assisted Director of Strategic Services with design and implementation of the Account Management
Department restructuring
 Promoted to Senior Strategic Advisor after 1 year on the job, and made a Team Lead 4 months later.
HONORS AND AWARDS:
 iContact Outstanding Performance Award 2010
 iContact 2010 Account Management Excellence Award (Top 10%)

2. VICTORIYA BOBBITT – PAGE 2
PROFESSIONAL E XPERIENCE – CONTINUED
CLOUD10CORP (TRANSCOM NORTH AMERICA), DENVER, CO
CALL CENTER TRAINER, 2008-2009
 Trained Customer Support Specialists and monitored their development
 Served as a point of escalation for customers
 Developed training materials including guides, videos and presentations
 Led weekly coaching and up-training sessions
COLDWELL BANKER, CARY, NC
REAL ESTATE AGENT, 2007 - 2008
 Maintained large database of clients and properties
 Arranged for title searches, inspections and other necessary services
 Assisted in marketing strategy creation and property advertising
 Performed market analysis and made recommendations to clients
RENAISSANCE POOLS AND SPAS, CONSTRUCTION COORDINATOR/PROJECT MANAGER, LAS VEGAS, NV, 2005-2006
 Established and maintained relationships with vendors and sub-contractors
 Trained sales personnel
 Managed more than 200 projects simultaneously
 Re-negotiated contracts with high output vendors to increase profitability
 Optimized construction process, and reduced installation time from 6 months to 4-6 weeks
WAY SCHOOL OF FOREIGN LANGUAGES, KHARKIV, UKRAINE, 2003 - 2005
TEACHER OF ENGLISH AS A SECOND LANGUAGE
 Taught English to both juvenile and adult classes
 Conducted placement tests for new students
 Facilitated TOEFL preparation classes for young professionals
E DUCATION & T RAINING
LINGUISTICS, Kharkiv National Pedagogical University, Kharkiv, Ukraine, 2002-2005
PROFESSIONAL DEVELOPMENT
 Advanced Email Marketing
 Online Branding Strategy
 Brand Management
 Social Media Strategy
MEMBERSHIPS
MEMBER, Toastmasters, WOW-Masters at iContact, 2012-Present
MEMBER, American Center for Leadership Development, 2004-2005
LANGUAGES SPOKEN
English, Russian, Ukrainian, Elementary German