Facebook for Real Estate - Updated


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Facebook for Real Estate-general overview of pages, wall, newsfeed, NEW privacy settings, lists, and netiquette. Case studies of real estate business pages. (EXTENSIVE SCREEN SHOTS)

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Facebook for Real Estate - Updated

  1. 1. Facebook For Real Estate Created to help Realtors succeed in developing relationship marketing opportunities using their sphere of influence on Facebook.
  2. 2. Thank you! West Hawaii AOR <ul><li>Julie Ziemelis- Ziemelis Digital Marketing </li></ul><ul><li>Blogger for: </li></ul><ul><li>Facebook.com/Tips4RealtorsUsingNewMedia </li></ul><ul><li>Facebook.com/365Kona </li></ul><ul><li>www.365Kona.com </li></ul>
  3. 3. What we will cover today <ul><li>1. Overview of using Facebook-Posting updates and pictures, setting privacy settings, tagging, etc </li></ul><ul><li>2. Starting the conversation on Facebook, building your sphere of influence </li></ul><ul><li>3. Five ways to look like a star and five ways to look like a spammer.  </li></ul><ul><li>4. Using Facebook business pages to promote you and your market/lifestyle expertise </li></ul>
  4. 4. Why should you be on Facebook?
  5. 7. Be where your referrals are
  6. 8. Top 4 Reasons to Use Facebook for business <ul><li>1. Stay connected with past clients. </li></ul><ul><li>2. Remind your sphere you are a Realtor. </li></ul><ul><li>3. Listen to conversations and be there when people start talking about selling and/or buying a home. </li></ul><ul><li>4. Become a trusted adviser by offering recommendations and showing influence. </li></ul>
  7. 9. Why Realtors Are Hesitant To Use Facebook <ul><li>They don’t understand the privacy settings and hence don’t know how to filter private and public posts. </li></ul><ul><li>They don’t want other Realtors to have access to their personal friends and clients. </li></ul>
  8. 10. <ul><li>Afraid they will post something to someone else’s wall or their own wall and don’t know who can actually see it. </li></ul><ul><li>They don’t understand “the technology” </li></ul><ul><li>They don’t know how to avoid being inundated with friend requests </li></ul><ul><li>They don’t know how to allocate time for using Facebook. </li></ul>
  9. 11. HELP IS HERE!
  10. 12. Four Things To Know <ul><li>Profile page </li></ul><ul><li>Wall </li></ul><ul><li>Newsfeed </li></ul><ul><li>Sending private messages </li></ul>
  11. 13. Profile Page <ul><li>Your profile page should contain as much contact information about you as possible for people to connect with you. </li></ul>
  12. 15. Profile Page
  13. 18. YOUR WALL <ul><li>The “Wall” is where you post your “status updates”. Unless you change your privacy settings, anything you post here is visible to ANY of YOUR friends. </li></ul>
  14. 20. How Do I Post Something On My Wall?
  15. 21. <ul><li>1: First decide whether you want to share a status update, question, photo, link or video </li></ul><ul><li>2: Click the corresponding link at the top of your Wall. </li></ul><ul><li>To change who can see your post, select the lock icon drop-down menu below the post. </li></ul><ul><li>3: Press the blue &quot;Share&quot; button in the lower right corner to add the post to your Wall. </li></ul>
  16. 23. Sharing with a small group of friends: <ul><li>Use the Groups feature to share content with a select group of people, like family members, your soccer team or your book club. </li></ul>
  17. 25. Your “Newsfeed” <ul><li>Things you share will appear as posts on your profile, and can appear in News Feed. </li></ul><ul><li>(To control whether or not specific people have the option to view your stories, you can change the privacy settings for each piece of content you post.) </li></ul>
  18. 27. PRIVACY <ul><li>Use the Privacy Settings on Facebook to control who can see what </li></ul>
  19. 29. <ul><li>Public Search Listing </li></ul>
  20. 30. Creating Lists <ul><li>Lists help you “bifurcate” your messages. </li></ul><ul><li>Create lists to help you separate friends, family, business relationships, potential clients, etc. </li></ul><ul><li>By using lists combined with the privacy setting, you can separate business from personal </li></ul>
  21. 35. Tagging Photos <ul><li>Take group shots and “tag” your friends, influencers, etc. </li></ul><ul><li>Use tagging to alert people to a great photo, upcoming event, “digital postcard” as a way to say “hi” and for FUN! </li></ul><ul><li>Your tagged photos of others will appear along the top of their Wall. </li></ul>
  22. 37. Starting The Conversation <ul><li>Post about the things you find interesting in life </li></ul><ul><li>DON’T post your listing info </li></ul><ul><li>Share interesting links, pictures, etc. </li></ul><ul><li>Take interesting pictures and video </li></ul><ul><li>Be Unique, Be You! </li></ul>
  23. 38. LISTEN <ul><li>Go to your friends walls and see what is going on in their lives. </li></ul><ul><li>See if any of their friends are discussing topics that you can comment on. </li></ul>
  24. 39. ENGAGE <ul><li>“ Like” comments to show you were there </li></ul><ul><li>Comment when appropriate </li></ul><ul><li>DON’T sell yourself </li></ul><ul><li>Keep it light and positive </li></ul><ul><li>Be helpful by offering recommendations and referrals </li></ul>
  25. 40. Gather New Friends <ul><li>Collect cards at Chamber meetings, service clubs, PTA, Affiliate members. </li></ul><ul><li>Ask to be a friend and WHY..don’t just send a friend request. </li></ul><ul><li>Personal messages get you a friend a lot more often and show you “get” the etiquette. </li></ul>
  26. 41. Be A Hero-Not A Zero <ul><li>Basic Netiquette of using Facebook and other other social networks </li></ul>
  27. 48. <ul><li>10 Basic Rules : </li></ul><ul><li>Be helpful </li></ul><ul><li>Be positive </li></ul><ul><li>Spread referrals with ease and grace </li></ul><ul><li>Share housing news with those that want it </li></ul><ul><li>Don’t engage in gossip or negativity online </li></ul><ul><li>Write as if EVERYTHING you post is public </li></ul><ul><li>Don’t tag unflattering pictures of your friends </li></ul><ul><li>Use social media for social good </li></ul><ul><li>Be professional--ALWAYS </li></ul><ul><li>Use correct grammar and spelling </li></ul>
  28. 49. The Case for FB Business Pages <ul><li>Business pages help you keep your professional life separate from your private life </li></ul><ul><li>ANYONE can like your business page, whereas only your friends can see your wall. </li></ul><ul><li>An avenue to show area expertise, helpfulness and value </li></ul>
  30. 62. Remember: The ROI is relationships <ul><li>What you are investing in and selling is relationships with other people . </li></ul>
  31. 63. Mahalo! <ul><li>Email: [email_address] </li></ul><ul><li>About me: Google-Julie Ziemelis </li></ul><ul><li>Check out marketing tips at Facebook.com/RealtorTips4NewMedia </li></ul>