Published on

Social Networking for Success = Part 2

  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • Lisa Broadway Chow [email_address]
  • March 12th, 2009 | by Dan Schwabe,
  • February 24th, 2009| by Dan Schwabe,
  • « Facebook Announces Party & Developer Garage For SXSW Facebook Sued for Private Cyberbully Group » The 30 Standard Facebook Profile Photo Styles Posted by Nick O'Neill on March 3rd, 2009 12:45 PM
  • Wednesday, July 22nd, 2009 by William Lark Facebook is Becoming the Most Popular Way to Share Links. Surprised?
  • Sns2

    1. 1. Social Networking For Success (part 2) Lisa Broadway Chow
    2. 2. Success in a New Paradigm <ul><li>Target </li></ul><ul><li>Relationships Rule </li></ul><ul><ul><li>Build Your Network </li></ul></ul><ul><ul><li>Maintain Your Network </li></ul></ul><ul><ul><li>Activate your Network </li></ul></ul><ul><li>Measure your success and continue to improve </li></ul>
    3. 3. Select sites for how well they fit with your objectives <ul><ul><ul><li>The thought of keeping even one social networking site updated can be overwhelming if you let it. Multiply that by multiple sites and it can get out of control quickly. </li></ul></ul></ul><ul><ul><ul><li>Determine where you want to invest and entrench yourself in a community. Developing meaningful contacts and relationships can be a challenge. </li></ul></ul></ul>
    4. 4. For Business Owners/ Branders & Marketers Companies have found that social networking sites such as Facebook® and Twitter are great ways to build their brand image. According to Jody Nimetz, author of Marketing Jive, there are five major uses for businesses and social media: to create brand awareness, as an online reputation management tool, for recruiting, to learn about new technologies and competitors, and as a lead gen tool to intercept potential prospects.
    5. 5. Top 10 Social Networks For Entrepreneurs Source:
    6. 6. Top 10 Social Networks For Job Seekers Source: + + Or a blog + +
    7. 7. Will you be my friend? Friends, the new status symbol
    8. 8. <ul><ul><ul><ul><li>Today’s networking is all about showing your true self . </li></ul></ul></ul></ul><ul><ul><ul><ul><li>A Complete Profile Makes you findable </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Facilitates outbound communication – people check out your profile </li></ul></ul></ul></ul></ul><ul><ul><ul><li>An Engaging Personality Communicated Through Your Profile is the holy grail of SNS </li></ul></ul></ul>
    9. 10. <ul><li>Look less rigid </li></ul><ul><ul><li>Get a good friend to be the photographer </li></ul></ul><ul><ul><li>Keep the mood light, talk about a topic of interest, focus on something other than the photo </li></ul></ul><ul><ul><li>Lean against something, interact with a pet or other appropriate prop </li></ul></ul><ul><ul><li>Clasp hands in front or back, or hold eyeglasses to help relax your body </li></ul></ul>
    10. 11. <ul><li>Minimize visible wrinkles and shiny skin </li></ul><ul><ul><li>Get as much light on your face as possible, pose near the closest light source </li></ul></ul><ul><ul><li>Use Foundation for women and translucent powder for men </li></ul></ul><ul><ul><li>Use a flash inside and outside because the flash will illuminate your skin and help conceal facial imperfections </li></ul></ul><ul><ul><li>Make the most of your scenery, white backgrounds like beaches or snowy mountains or other reflective surfaces minimze wrinkles and pock marks </li></ul></ul>
    11. 12. <ul><li>Get rid of the double chin </li></ul><ul><ul><li>Pay attention to camera position – Lens </li></ul></ul><ul><ul><ul><li>Bend your knees so you are on an even plane with the photographer </li></ul></ul></ul><ul><ul><ul><li>If you are taller than the photographers, sit in a chair and look up toward the camera - it should be eye level or above </li></ul></ul></ul>
    12. 13. <ul><li>No fake smiles </li></ul><ul><ul><li>Just say no to “Say Cheese” </li></ul></ul><ul><ul><li>Ask the photographer to throw out an unexpected phrase </li></ul></ul><ul><ul><li>Think of something funny yourself </li></ul></ul><ul><ul><li>Try practicing before the shoot </li></ul></ul>
    13. 14. <ul><li>Don’t take the “Red Eye” </li></ul><ul><ul><li>Glance at a lamp or the nearest light source right before the photo is taken. This is because red-eye usually occurs in a dim room when the irises have opened up so much that the retinas, which are red with blood vessels, light up when the flash hits them. When the pupils affix on something bright, they shrink, reducing the potential for red-eye. </li></ul></ul>
    14. 15. Build your network <ul><li>Networkers look for specific individuals to fill out their networks for key functions. </li></ul><ul><li>Once nodes are in a network, they often require &quot;care and feeding.&quot; </li></ul><ul><li>Dormant nodes may be activated after surprisingly long periods of time. </li></ul><ul><li>Small personal touches yield out of proportion rewards. </li></ul>
    15. 16. While some participants believe that people should only indicate meaningful relationships, it is primarily non-participants who perpetuate the expectation that Friending is the same as listing one’s closest buddies. Failing to understand the culture of Friending that has emerged in social network sites contributes to the fear of the media and concerned parents over how they envision participants to be socializing. Boyd, Danah. &quot;Friends, Friendsters, and Top 8: Writing community into being on social network sites&quot; First Monday [Online], Volume 11 Number 12 (4 December 2006)
    16. 17. Who to friend, from our friend Boyd <ul><li>Actual friends </li></ul><ul><li>Acquaintances, family members, colleagues </li></ul><ul><li>It would be socially inappropriate to say no because you know them </li></ul><ul><li>Having lots of Friends makes you look popular </li></ul><ul><li>It’s a way of indicating that you are a fan (of that person, band, product, etc.) </li></ul><ul><li>Your list of Friends reveals who you are </li></ul><ul><li>Their Profile is cool so being Friends makes you look cool </li></ul><ul><li>Collecting Friends lets you see more people (Friendster) </li></ul><ul><li>It’s the only way to see a private Profile (MySpace) </li></ul><ul><li>Being Friends lets you see someone’s bulletins and their Friends-only blog posts (MySpace) </li></ul><ul><li>You want them to see your bulletins, private Profile, private blog (MySpace) </li></ul><ul><li>You can use your Friends list to find someone later </li></ul><ul><li>It’s easier to say yes than no </li></ul>
    17. 18. More from Boyd <ul><li>While Friending is a social act, the actual collection of Friends and the display of Top Friends provides space for people to engage in identity performance. As Judith Donath and I argued in “Public Displays of Connection,” people display social connections to reveal information about who they are (Donath and boyd, 2004). While the bulk of one’s Profile is completely within the participant’s control — the demographics, photos, self-description, tastes — what photos Friends choose to use as their primary image and what they write as Comments is less controlled. (It is not completely uncontrolled as people can reject Comments, delete Friends, and pressure Friends to write Comments or change their photo.) This external material complements the personally written material to paint a broader picture of an individual. Turned around, “guilt through association” simply means that your friends’ performance reflects highly on you. </li></ul>
    18. 19. <ul><ul><ul><li>Build your networks </li></ul></ul></ul><ul><ul><ul><ul><li>Make it easy for people to find and contact you. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Look in the obvious places (past co-workers, friends, past school mates) </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Mine your “Network’s Network” for people you can connect to </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Join groups </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Participate in discussions </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Ask for recommendations if appropriate </li></ul></ul></ul></ul><ul><li>Thank people who have helped you </li></ul>
    19. 20. <ul><ul><ul><li>Nurture your network </li></ul></ul></ul><ul><ul><ul><ul><li>Share, not sell… Social networking is all about connecting and being helpful. In social networking you don’t control the conversation . </li></ul></ul></ul></ul><ul><ul><ul><ul><li>When building profile, posting and blogging, think about your objective for the site, and work in key words that are likely to help you achieve that objective </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Contribute </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Consistency. Regularity is more important that how much or how often you contribute. You may log on once a week or once a day. As long as you’re consistent you’re building up credibility. </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Bring insights, a new contact or bits of information that others can benefit from. Bring your knowledge of a subject to contribute to the group discussion. </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Relate : Make sure you remain relatively on-topic in discussions. </li></ul></ul></ul></ul></ul>
    20. 21. <ul><ul><ul><ul><li>The B&M Rules Apply </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Know the organizer </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Meet the influencers </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Meet the newcomers </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Help to keep the network healthy and valuable for other participants. </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Help your fellow social networkers by advancing their goals, sharing their goals with others or by introducing them to a new contact in your network. Make a solid public recommendation if you honestly believe in what they have to offer. </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Contribute content </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Introduce new members: Bring a new person to the group who you think will add value for the rest. Link to the site if appropriate, WOM advertising </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Follow up </li></ul></ul></ul></ul></ul>
    21. 22. Metrics of success <ul><ul><li>Friend count and friend requests. </li></ul></ul><ul><ul><li>Profile views. </li></ul></ul><ul><ul><li>Private messages received. </li></ul></ul><ul><ul><li>Emails received. </li></ul></ul><ul><ul><li>IMs received </li></ul></ul><ul><ul><li>Phone calls received. </li></ul></ul><ul><ul><li>Hits to your website. </li></ul></ul><ul><ul><li>Links to site </li></ul></ul><ul><ul><li>Business referrals. </li></ul></ul><ul><ul><li>Speaking engagements. </li></ul></ul><ul><ul><li>Revenue/Profit. </li></ul></ul>
    22. 23. 7 Deadly Sins of Online SN <ul><ul><ul><ul><ul><li>Blatant Selling </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Spamming </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Negativity </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Unprofessionalism </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Not keeping commitments </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>WIFM </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Not following up </li></ul></ul></ul></ul></ul>
    23. 24. <ul><li>This is the way information is spreading these days. It’s not about one-to-one exchanges, it’s about interacting with many connections around shared interests, and the data tells that story. </li></ul>
    24. 25. Social networking is one of the biggest trends on the Web, with hundreds of millions of people participating. While social interaction and community organization on the Web is not new, the scale at which people are forming explicitly social connections in public forums is unique to social networks in the last couple years. Golbeck, Jennifer. &quot;The dynamics of Web-based social networks: Membership, relationships, and change&quot; First Monday [Online], Volume 12 Number 11 (28 October 2007)
    25. 26. In summary <ul><li>Tonight’s presentation will be posted on Linkedin. </li></ul><ul><li>If you like what you heard tonight, I’m on Linked In. Facebook and Twitter as Lisa Broadway Chow. Let’s network! </li></ul>