Social Media Basics for Real Estate 2013 12-13 Update | Jeffrey Rising


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Brief overview of Facebook, Twitter, LinkedIn and Google +. I'll show examples of why using social media will be a time efficient, cost effective way for you to grow your business, get more sales and hold top-of-mind positioning with past clients. You’ll also learn why using Google + is a great way to get your listings on page 1 of a Google search for homes in your area.

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Social Media Basics for Real Estate 2013 12-13 Update | Jeffrey Rising

  1. 1. Social Media Basics for Real Estate Agents
 Presented by: Jeff Rising
  2. 2. Goal
  3. 3. Why should you use Social Media? !Find local buyers and sellers !Build credibility: your posts on social media position you as an expert in the field (listings, news and updates on local real estate) !Networking !Top of mind positioning Presented by: Jeff Rising
  4. 4. ! 51% of all home buyers are 25-44 years old ! 54% of 1st time buyers were 25-34 years old ! 41% of all buyers FIRST step in the home buying process was to search online for properties for sale ! In 2001 only 8% of home buyers found their home online ! In 2012 that increased to 42% ! Source: NAR Profile of Home Buyers and Sellers 2012
  5. 5. Social Media Pages !Facebook !Twitter !LinkedIn !Google+ Presented by: Jeff Rising
  6. 6. Facebook = People ! Connect on a personal level through both your personal and business pages ! Your little black book or class reunion ! You can connect with others you otherwise wouldn't have ! Facebook isn’t replacing personal relationships - it’s multiplying them
  7. 7. From: Presented by: Jeff Rising
  8. 8. Getting Started on Facebook ! Create a Business Page and a Personal Profile. ! Add all of your information: contact info, website, Timeline Cover Photo and Profile Picture with your photo/business logo. ! Post your business page link on your personal profile – and other Social Media pages to promote the page and ask friends to share it. ! “Like” other community pages and organizations and share their posts. Presented by: Jeff Rising
  9. 9. Facebook Best Practices ! Create a URL/username to make it easier to promote your page on your business cards, flyers, and website. ! or ! Post photos, questions and reviews get the most attention – more likes, shares and comments. ! Respond to all comments and questions others post on your page. Presented by: Jeff Rising
  10. 10. So what’s the difference between a Personal Facebook Profile and a Business Facebook Page?
  11. 11. Your Personal Profile ! Your personal home on Facebook ! Where you talk about your life, occupation, education, relationships, music & social interests ! Best for connecting with friends, family and other personal connections ! Where you can be yourself...maybe
  12. 12. If you’re doing beer bongs on the weekend - keep the photos off of your pages
  13. 13. What to post on personal profile? ! Talk about what interests you (sports, local attractions, hobbies, etc.) ! Talk about local restaurants ! Talk about school events, sports games, etc. ! Talk very minimally about your real estate business - post “closing - sold a house today” OR “showings some homes this afternoon!” OR “Listing appointment in Tecumseh today! Check it out on my business page later at jeffrisingrealestate” ! Be personable but professional
  14. 14. The “check-in” ! Great way to reference what you’re doing ! Check in at a restaurant you are at ! Check in at the Title Company “closing today” ! Check in at your office “Great office meeting today” ! Check in at a community event, park, etc.
  15. 15. Your Business Page ! Your business home on Facebook ! For your business content ! Good for generating leads, sharing industry information, promoting listings and your business ! Show people why they should do business with you
  16. 16. What to post on your business page? ! Post market updates ! Community news ! Listings ! Buyer/seller resources (, ! SOLD!!! Post sold listings w/photos
  17. 17. Twitter = Perceptions ! Twitter provides a view of the world (news, happenings, etc) ! Send short posts on real estate news, market updates, occasionally listings, link to blog post ! Build your community (Followers)
  18. 18. So what is Twitter? ! From Twitter’s home page: Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing? ! Quick simple communication. It only allows 140 characters ! Get to the point and provide a shortened link to the entire story
  19. 19. What are it’s advantages? ! It allows family, friends, and others to follow your activity throughout the day and keep up with your life. ! It allows you to meet new friends, who tend to be on the cutting edge of technology and the real estate industry. I am following several people that I would have never met otherwise.
  20. 20. What is a #hashtag? ! Definition: The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages. ! It’s a great way to search for content or specific tweets and articles - #shortsale #realestate #SEMichigan #Monroe #Lenawee, etc.
  21. 21. Trending Topics ! A Trending Topic is a topic that is getting a significant number of tweets and/or referenced in a hashtag. ! For example - when the Boston Bombing took place you could search the hashtag #bostonmarathon to see up-to-date news and photos from the scene.
  22. 22. Twitter Best Practices ! Keep it interesting – and professional – post relevant articles, tips and community news. ! RT (retweet) others who provide great information and say thank you to those who RT you! ! Use hashtags # to start or join in conversations on certain events or topics. ! Post a listing as you’re leaving the appointment with the for sale sign and you can link back to Facebook by saying “New Listing @ 123 Main St. look for it at later today” Presented by: Jeff Rising
  23. 23. Getting Started on Twitter ! Create a Professional Twitter Handle @YourName or @BusinessName – if available. ! Add all of your information: choose a photo of yourself or use your business logo for your profile photo, add information to your profile and include a link to your website. ! Search for people in your industry, groups/ associations, and start conversations! ! RT (retweet) relevant articles, links to local events or interesting post to your followers. Presented by: Jeff Rising
  24. 24. Getting Started on Twitter in 8 easy Steps
  25. 25. 1. Set up your account ! Go to and click “Sign up” ! Select a username AKA your “twitter handle” ! Your real name or business name is best ! You CAN change it later but you won’t want to if it’s on 1,000 business cards - so pick one you like ! Use initial caps - @JeffreyRising for example - to make it easier to read ! Twitter will show help topics and FAQ’s ! You will also be asked if you want to search your contacts for twitter users (gmail, yahoo, etc.)
  26. 26. 2. Tweak your settings ! Set your time zone ! Set your preferences ! Go to the Help menu or FAQ’s if you get stuck ! Click on your Profile tab to upload profile pic ! Insert your bio, website, etc.
  27. 27. 3. Put Twitter on your phone ! Simply Download the app from the Google Play store or the Apple App store and login
  28. 28. 4. Follow family, friends, etc ! Go to the search tab to search for people ! You can follow friends, family, co-workers ! News Channels ! Celebrities you are interested in ! Athletes you like
  29. 29. 5. Learn the basics ! Reply - when you reply to someone who tweeted to you using your @handle ! Retweet (RT) - Retweeting something you find interesting ! Direct Message -a private message not visible to the public ! Favorite - you can “favorite” a tweet if you want to easily find it later for review
  30. 30. 6. Start Twittering! ! Just do it and give it time ! Don’t give up after a few days ! Give it at least 2 weeks
  31. 31. 7. Be Careful ! Don’t post “Going out of town for 2 weeks and our house will be empty!” ! Again - stay professional
  32. 32. 8. Consider 3rd party apps ! Hootsuite ! Tweetdeck
  33. 33. LinkedIn = Professional Connections ! Connect on LinkIn through “Groups” and participate in discussions ! NAR groups, short sale groups, mortgage news groups ! Great way to connect with like-minded business professionals
  34. 34. From: Presented by: Jeff Rising
  35. 35. Getting Started on LinkedIn ! Create a page and search for contacts (use email search). ! Add your information: contact information, photo, links to website and social media pages, and relevant business experience. ! Network with people you have worked with, business contacts in your community and those in your industry. Presented by: Jeff Rising
  36. 36. LinkedIn Best Practices ! Post relevant information from your resume to highlight your expertise. ! Recommend people you know by endorsing them for their skills – and ask them to do the same for you. ! Post links to articles, listings, and your website. Presented by: Jeff Rising
  37. 37. Google+ = Passions ! A great place to connect with people on topics you are passionate about ! Create “Circles” to post relevant information to certain groups ! Google+ is Google! Where better to talk about real estate?
  38. 38. From: Presented by: Jeff Rising
  39. 39. Getting Started on Google+ ! Your Google+ page is your brand’s home on Google. Click “Create a Google+ page” ! Add your company name and images to customize your page. ! Fill out the “About” section - including a link to the website and detailed description. Presented by: Jeff Rising
  40. 40. Google+ Best Practices ! Want to improve where you show up in a Google Search? Start a Google+ page! ! Try a “Hangout” – a video chat option. ! Separate your contacts into different groups called “circles” to keep your personal posts for your friends and family, and your professional and business updates for your customers and acquaintances. Presented by: Jeff Rising
  41. 41. Next Steps ! Set Goals for using Social Media ! Social Media is just one part of your marketing strategy, how does it fit in? ! What else do you want people who follow your page to do – visit your website, sign up for emails, call you, refer you to a friend – make sure your updates help you achieve your goals. ! How will you promote your pages? ! Business Cards, Website, Flyers ! Opportunities to cross-promote? ! Partner with other small business owners or non-profit organizations to promote each other’s social media pages. ! Make the time to do it well: respond to comments, post new content, plan ahead. Presented by: Jeff Rising
  42. 42. Final Thoughts Social networking sites like Facebook, Twitter, and others can help you build your brand while being available to your customers above and beyond the usual. By harnessing the power of social networking sites, you can attract fans and followers that may end up turning into clients. ! Take care not to inundate your readers with listing after listing. While it’s perfectly fine to share your listings with fans, you need to find a balance between Presented by: Jeff Rising too much and just enough. ! From:
  43. 43. Any Questions?
  44. 44.