Social Media BootCamp for Hawaii

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Case studies showing how Big Island businesses are using social media to promote their businesses. Twitter, Yelp, Facebook.

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  • The growth of Facebook
  • Body Glove-Pictures drive the site
  • By posting pictures from a large event, people can tag themselves and friends, which helps spread the Mauna Lani brand and experience virally.
  • The photos do a great job of showing the “lifestyle” of the Mauni Lani and the experience that awaits its guests.
  • You can push out the content on your Facebook business page to Twitter. Lava Rock is using the Twitter stream to show their expertise in the market place, however they are not engaging anyone on this stream.
  • Good example of using promo on Twitter, but also shows engagement by others, as well.
  • Most people look at reviews with a grain of salt, but if there are numerous posts with the same complaint, you have to wonder.
  • Three great reviews, one not so great. When people use words like LOVED LOVED LOVED this place, Great coffee, great way to start the day…you feel some passion about the place.
  • Social Media BootCamp for Hawaii

    1. 1. The Good, The Bad and The Ugly Big Island small business social media sites Presented by Julie Ziemelis
    2. 2. Why am I up here telling you about social media tools? <ul><li>I have been using Facebook and Twitter for two years. </li></ul><ul><li>Created both a “365 Things to Do In Kona” Facebook page and a 365Kona.com WordPress blog </li></ul><ul><li>Created a “Tips for Realtors Using New Media” Facebook blog with 1400 fans </li></ul><ul><li>Benefits have been consulting jobs and hands-on-experience using these tools. </li></ul>
    3. 4. Examples: Facebook Business Pages <ul><li>Facebook business pages are easy to create and post content to </li></ul><ul><li>Business pages separate you from your personal profile </li></ul><ul><li>Business pages allow you to query your customers, run promotions, interact directly with people who care about your business and more. </li></ul>
    4. 18. Create a New Facebook Page
    5. 19. Examples: Twitter <ul><li>Twitter feeds are accessed by people on mobile phones </li></ul><ul><li>Twitter users seek to find access to businesses directly thru their feeds </li></ul><ul><li>The art of the “Retweet” helps spread your business name through local users </li></ul><ul><li>Do a search for your city name and follow other Twitter users in your area to create new relationships. </li></ul>
    6. 24. Example: Yelp.com <ul><li>Yelp provides a business with search engine optimization on their listing </li></ul><ul><li>Yelp shows that your customers have a voice about their experience with your business and good or bad, it’s now online. </li></ul><ul><li>You should monitor what people are saying about your business online. Fans and foes will post comments about your business on Yelp. </li></ul>
    7. 29. Example: WordPress blog <ul><li>Blogging IS content marketing </li></ul><ul><li>Blogging lets you tell your story-static websites are OUT! </li></ul><ul><li>Blogs get great SEO and help people find you. </li></ul><ul><li>Writing a story and posting pictures about your business lets you stand out among the competition </li></ul><ul><li>Incorporating pictures, video and words let’s people get a full experience of your business. </li></ul>
    8. 34. Example: FourSquare <ul><li>FourSquare is the number one GeoLocation social site </li></ul><ul><li>As smart phones become more prevalent, geo location will become the norm for finding places to stay, eat, play and shop. </li></ul><ul><li>FourSquare analytics show you who your true influencers and fans are. </li></ul>
    9. 38. Mahalo! <ul><li>For further training, upcoming group training seminars, and to get a copy of this presentation: </li></ul><ul><li>Email: [email_address] </li></ul><ul><li>Fan: Facebook.com/365Kona </li></ul><ul><li>Follow me on Twitter! @julieziemelis </li></ul>

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