Best Practices for Implementing an External Recruiting Partnership
Proposal (magazine project)
1. Proposal
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Working Title: 2019 Video Games. This is the wrap up of 2019 video games and the title
works towards the cover art.
What is it called? This can change if you think of something better later
Audience: the primary audience is male teenagers. This is because video games are mostly
used by male video games. In 2019 most videogames have been fighters and shooters
which caters towards a male teenage audience. Although that is the main audience the
magazine ismade for everyone that takes interest and wants to purchase it.
Who is your audience? Be very detailed; age, gender, social status, psychographic etc. Use the
Audience Classifications PowerPoint on Blackboard to help you develop this section.
Why would your project appeal to this person? Discuss each audience element in relation to
content (why would your product appeal to the age group? Why would your product appeal to the
gender? Etc.)
Rationale (approx. 100 words): as I did this course last year also, I have gained a lot of
knowledge of how to make my overall product a lot better than the previous. The last time I
did this magazine project was a year ago and since then everything I have done has
improved. This includes using photoshop, my artwork skills and overall knowledge of what
to put in my product. I will use these skills to make this project better than the last and
make it the best possible. Once the project is done there can be a side by side comparison
to see the improvement over a year.
Review your progress throughout the year- what video game and Photoshop skills and knowledge
have you acquired? How will you use those skills?
What was your advergame and how will it have a direct impact upon your project?
Project Concept (approx. 200 words) my concept for my project is a video game magazine.
This video game magazine will contain the year in review. Games that released in 2019 will
be mostly showcased with reviews on how the video games execution was. This will also
showcase games that were popular in 2019 although they didn’t release that year. Games
like Minecraft and Fortnite for having a big impact in video games this year. The cover art
will showcase video game characters that are included in the magazine. The research I will
need to do is check what games were the most popular to see what should make the final
product of the poster. As there are a lot of games that release in the year and that became
popular it wouldn’t be possible to put them all in one magazine. Thiswill help my product
as I will know what could draw more attention and where to place specific things. Instead of
just doing it the way I want I can try get as much popularity out of the magazine as possible
which is the best idea for the project.
What is the concept for your project and what are you going to make?
What research will you need to conduct and how will it help you make your project/
Evaluation (approx. 50 words) to evaluate my work I plan on getting other people’s
thoughts on the overall product and what could have been worked on and what went well.
This will help in the longer run as I will take the constructive criticism to improve my
product to the best of my ability.
How do you plan to evaluate the work? Reference conducting on-going evaluation (Production
Reflections) and your final self-reflection (Evaluation), analysing your work and its outcomes.
How will this process help developing your working practices as you continue with your
study/media career?