The digipak for Beyoncé's self-titled album emphasizes simplicity with a matte black finish and the artist's name in bold pink font. Inside, song titles are listed in pink on a black background for clear reading. Beyoncé is involved in creating the packaging, giving her control over her image and products. Throughout, the simple black and pink color scheme and layout reinforce themes of Beyoncé's power and the album in its purest form.

1. Digipak Deconstruction
#2: Beyoncé “Beyoncé” Platinum Edition

5. The outside of the
digipak is very plain
and simple, with a
matte black finish all
over the outside. The
artist’s name,
“Beyoncé” stands out
on the pak with the
bold font and bright
pink colouring, clearly
showing the audience
which artist this album
belongs to.
You could argue that
because Beyonce is
such a successful,
well known artist, she
doesn’t need any
images of herself on
the pak to show the
audience what she
looks like, because –
due to her fame –
most people know
who she is.

6. The reverse of the
digipak is in-
keeping with the
simple theme that
seems to be
emulated
throughout, with
just the black
background with
light grey and
pink lettering. The
words in grey
show the
audience which
section of the pak
the pink song titles
are referring to,
making it clear for
the audience to
see the various
content included
in the digipak.
The fact that this
is separate to
the rest of the
writing on this
side shows that
Beyonce wants
to make it clear
that she herself
helped to
create the
digipak, giving
herself some
interaction into
her products (as
a lot of modern
day artists have
little control over
their
advertising).

7. Similar to the front
cover, the different
sections of the digipak
are separately laid out
to ensure the theme of
simplicity is kept
throughout the inside
of the pack, as well as
the outside.
All the copyright
information and so
on is again in-
keeping with the
simplistic theme with
the plain black
background and
pink font. This makes
it easier for the
reader to read the
information as well as
help them to
remember it due to
the fact that the pink
stands out clearly
from the black.

8. The image of Beyoncé inside
the digipak is of her standing at
what appears to be a
microphone, possibly hinting at
the ‘live DVDs’ section of the
digipak.
Adding to this, the
prominent idea of
simplicity is further
shown through the
photo which has
clearly been edited to
be in just black and
white colours, which
also gives a sinister and
somewhat ‘sassy’ to
her appearance,
possibly linking to her
songs in the album.

9. All the CDs in the
digipak follow the
theme throughout
the packaging with
the black
background and the
pink bold font, again
hinting at this idea of
simplicity. It could be
seen as a reference
to Beyoncé wanting
to show her fans that
this is her music in it’s
simplest yet most
powerful form, as she
is the one that
produced the pak
herself.
The photo of
Beyoncé facing
away from the
camera could again
be hinting at the
powerful, sinister yet
‘sassy’ aura she’s
giving off as part of
her image.
Furthermore, she
appears to be
showing a lot of skin
in the photo which
would be following
conventions of the
stereotypical female
pop artist.