1. Executive Profile
José Javier Rivera Santa
PO Box 191973
San Juan, PR 00919
M: (787) 586 6308
jjpr@outlook.com
Result-focused business professional with 28 years of experience in the educational
publishing and software market for Puerto Rico and the Caribbean seeking a challenging
management position.
Skill Highlights
Established track record of exceptional
sales results
Excellent sales techniques
Problem resolution
Self-starter
Deadline-oriented
Work independently and in team
environment
Professional Experie nce
Cross-cultural sales background
Caribbean Region account
managem ent
Ability to plan, organize and prioritize job
responsibilities
Forecasting
Knowledge in computer skills / MS
Office
February 2005
to
Educational Development Group
Business Development Manager
San Juan, Puerto Rico
Current Responsible for sales and projects to central office of the Puerto Rico
Departm ent of Education (DOE), including overall customer satisfaction.
Exceeded targeted sales goals consistently.
Deliver exceptional account service to strengthen customer loyalty.
Keep tracking and follow-ups of all company quotation and purchase orders.
Determined cost and pricing of proposals and bids.
Supervise Professional Development Staff, schedules and ensure customer satisfaction.
Manage all the collection process at the Finance Department of the DOE ending in a
100% of sales billed and payment received at the end of the year.
Manage the day-to-day tactical and long-term strategic activities within the
business.
Design and support customer implementations working closely with all stakeholders in
the Departm ent of Education.
Maintain up-to-date knowledge of industry, target accounts and competitive
landscape.
In-depth knowledge of current educational trends, research and state-specific
requirements for the Department of Education in Puerto Rico.
Recruit new staff as needed. Select applicants and interview for sales and
professional development positions.
Mentor to junior team members.
Serve as a link between management and employees by handling questions,
interpreting and administering contracts and helping resolve work-related problems.
Directly supported President and Vice-president in managing operation work flow.
April 2002 Plato Learning (Formerly Lightspan) San Juan, Puerto Rico

2. to
January 2005
Associate Account Manager
Achieve and exceeded territory sales quota as a sales team every year
Accountable for sales and projects to c entr al of f ic e of the Departm ent of
Education including overall customer satisfaction.
Work closely with company executives to identify new business opportunities.
Plan, create and deliver sales presentations.
Develop and execute annual sales plans and strategies for Puerto Rico territory.
Deliver exceptional account service to strengthen customer loyalty.
Recommended educational software to customers based on their needs and interests.
Participate on the writing, proofing and edition of Department of Education's Federal
Funds Proposals.
Share product knowledge with customers while making personal recommendations.
Maintain friendly and professional customer interactions.
Manage all the collection process at the Finance Department at the DOE.
Train in negotiations and time management.
July 1998
to
Pearson Education Caribbean
Caribbean Regional Manager
San Juan, Puerto Rico
January 2002 Responsible for managing the Caribbean Region including overall customer
satisfaction.
Exceeded territory sales quota during the four years.
Develop territory sales strategies, action plan, forecast and budget for each
sub-territories (Puerto Rico, Dominican Republic, US VI, Bermuda and Jamaica) and
market segments (School, College and General Interest Book markets).
Managed 3 persons of sales team and 3 staff members for School, College and general
interest books promotion and sales.
Sales US Catalog and Latin American Catalog among the territories.
Reported to Mexico and US Headquarter Office.
Successfully overcome the merging process between Addison Wesley and Pearson
Education
Keep close attention to billing and collection in each market.
Meeting frequently with key accounts customers.
Support and supervise 3 Regional Sales Managers, 16 salespersons and 5 office staff
members.
Increased headcount from 15 to 24 employees in a three years time frame of
professionals.
Provide support for Mexico, Central America and Caribbean Manager in managing
Operation work flow.
March 1997
to
McGraw-Hill Interamericana
Caribbean Regional Manager
San Juan, Puerto RIco
July 1998 Responsible for management of the Caribbean Region (Puerto Rico, Dominican
Republic and US VI) including overall customer satisfaction.
Reached Regional Sales Quota
Manage budget forecasting, goal setting and performance reporting for all territory.
Managed 9 salespersons and 5 office personnel among Puerto Rico and Dominican
Republic.

3. Reported to Mexico’s and US’s Headquarter Offices.
Provided support for Mexico, Central America and Caribbean Manager in managing
operation work flow.
October 1995
to
McGraw-Hill Interamericana
School Division Sales Manager
San Juan, Puerto Rico
March 1997 Manage sales and promotion for Puerto Rico and Dominican Republic's School
Market.
Increase the market share in 20% over the course of one year
Direct responsible of the Departm ent of Education sales.
Managed regional sales staff of 5 members.
Develop and execute annual sales plans, strategies and forecast for the territory
school market.
Hired and trained sales staff.
January 1991
to
Ediciones Santillana, Inc.
School Division Sales Manager
San Juan, Puerto RIco
October 1995 Manage promotion and sales of the School Division and General Interest Books for
Puerto Rico market.
Increase market share by 45% during a 4 year period for the Spanish Language text
book in the private school market.
Increase sales staff from 3 to 8 members.
Established a new office: Editora Santillana in Dominican Republic
Recruited and trained new salespersons for the School market at Dominican Republic.
April 1989
to
Ediciones Santillana, Inc.
School Sales Representative
San Juan, Puerto Rico
December 1990 Responsible for promotion, sales and distribution of school textbooks.
Promote and sales to the private and public school island wide.
Maintain and build strong relationship with the textbook's store managers and
owners.
November 1987
to
Librotex, Inc.
Sales Representative
San Juan, Puerto Rico
April 1989 Promotion and sales to Universities, Colleges, Bookstore and Libraries.
Promotion and sales to Educational Government's Federal Funds Projects
August 1985
to
November 1987
Education
1985
1984
Educational Book Services
Bookstore Mananger
University of Puerto Rico's Bookstore, Cayey Campus.
University of Puerto Rico
Courses in computer programing
COBOL, FORTRAN, ASSEMBLER and BASIC C+
University of Puerto Rico
BBA: Business Administration
Mayor in Marketing
San Juan, Puerto Rico
San Juan, Puerto Rico
San Juan, Puerto Rico