The social media event drove over 100 additional users to the organization's website. An Instagram story from the event received 709 impressions and mentions in eight influencer Instagram stories expanded the reach to over 146,000 people. The farm-to-table dinner changed perceptions of agriculture for many of the 17 blogger and foodie influencer attendees, with 69% reporting changed perceptions of farming after hearing directly from farmers and seeing their passion for their work.

1. SOCIAL MEDIA DRIVES
PEOPLE TO THE WEBSITE
• Guests have blogged or are planning to
blog about the event, driving more
than 100 additional users to the
watchusgrow.org website
• Instagram story (24 hour social posts) at
the event received 709 impressions
• @ilfarmfam was mentioned in eight
influencers’ Instagram stories, expanding
our reach to their audiences of more
than 146,000 people
About the event:
• 17 foodie and blogger influencer attendees and five farmer hosts
• Drinks and a signature Whiskey Acres cocktail with appetizers followed by a seasonal
three-course, conventionally sourced meal featuring beef and dairy appetizers,
pork and soy in the main entre and a corn dessert
• Short talks by farmer hosts before each meal course about different types of farming,
technology used on the farm and the emotional aspects of agriculture
100% OF ATTENDEES WOULD
RECOMMEND THIS EVENT
31%
69%
57%
31%
12%
88% of attendees said it was
very or extremely beneficial to
hear from or talk with a farmer
Extremely beneficial
Very beneficial
Moderately beneficial
69% of attendees’ perceptions about
farming were changed (others already
held positive perceptions of farming,
according to comments)
Yes
No
After seeing the love
some of the farmers
put in their work,
I appreciate it so
much more.
FARM-TO-TABLE DINNER CHANGES CHICAGO-AREA
INFLUENCERS’ AGRICULTURAL PERCEPTIONS
I learned about cover crops
and how farms incorporate
sustainability.