The Project work is based on a case construction by the students group. The main points which will be investigated are the following : - regulations - market potential and the consumer segmentation - competition in term of offer , pricing , advertising and promotion - distribution and how to manage it. - logistics aspects - organisation adapted to this new markets I worked with an international team, made up of students from Spain, Singapore.

3. shakeshack.com

4. References : https://www.foodabletv.com/blog
IDEA OFFICIAL
LAUNCH
SECOND
LOCATION
EXPANDS TO
MIAMI
INTERNATIONAL
EXPANSION
GOES PUBLIC
TODAY

6. References : https://static.seekingalpha.com

8. 01
02
03
04
1. Economic and
Demographic
factors
2. Political and
Legal factors.
4. Geographic and
Technology
factors
3. Social and
Cultural factors

10. 2 per cent

16. social media users
70%
OF
SINGAPOREANS

17. 18-32
social media
Middle-class

18. ShackBurger
Meat-free Shroom Burger
Chick n Shack

19. ●
●
●
●
●
●
●

21. ATTRACT CONVERT CLOSE DELIGHT

22. ●

25. Consumers
●
●

29. HIGH
PRESENCE
LOW
PRESENCE
LOW
QUALITY
HIGH
QUALITY