Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Digital Marketing Strategy for Big Basket by Yash Arora and Pratik Sisodia

4,302 views

Published on

Digital Marketing Strategy for Big Basket by Yash Arora and Pratik Sisodia

Published in: Marketing

Digital Marketing Strategy for Big Basket by Yash Arora and Pratik Sisodia

  1. 1. PRATIK SISODIA YASH ARORA
  2. 2. Hari Menon, VS Sudhaken, Vipul Parekh, Abhinoy Choudhari Online Grocery Store Over 18000 Products Across 26 Cities Headquarters At Bengaluru Website Over 1000 Brands App on IOS & Android
  3. 3. Warehousing & Hyper localisation Shipping & Delivery
  4. 4. Big Basket’s Website
  5. 5. Apps & Notification
  6. 6. Apps & Notifications
  7. 7. Blog
  8. 8. 169649 – Likes 168747 – Followers
  9. 9. 53k tweets 22.9k followers
  10. 10. 688 posts 3613 followers
  11. 11. • 1439 subscribers • Posts videos weekly. • Content always about festivals and occasions.
  12. 12. VS VS
  13. 13. Brand Big Basket Grofers Zopnow Launch year 2011 2013 2011 Business model Inventory + Hyperlocal Hyperlocal Hyperlocal No. of cities 26 25 9
  14. 14. Big Basket Grofers ZopNow Posts per day 1.1 0.4 0.1 Videos 15% 8% 0% Photos 67% 17% 100% Average post length 169 173 46 People talking 11,592 3,636 29 Total page likes 169,319 128,449 30,426 Engagement rate 7% 3% 0% Facebook Analysis Source : Likealyzer
  15. 15. BigBasket Grofers ZopNow Tweets 53,100 28,704 3,815 Followers 22,900 25,487 3,191 Following 291 916 193 Followers ratio 78.69 27.82 16.53 Twitter Analysis Source : Foller.me
  16. 16. BigBasket Grofers ZopNow Total posts 688 297 32 Followers 3,615 3197 249 Following 243 30 73 Avg Likes 92.5 37.1 29 Avg Comments 0.7 2.1 12 Instagram Analysis Source : Keyhole
  17. 17. Google Ads
  18. 18. Youtube Ads
  19. 19. Instagram Ads
  20. 20. Backlinks
  21. 21. Where do Big Baskets visitors come from?
  22. 22. Keywords for which Big Basket ranks
  23. 23. Suggested keywords
  24. 24. 1). GharLeAaoBigBasket
  25. 25. 2). DetoxWithBb
  26. 26. Colour Palette Typography Logo Atlantis #a4c734 Alizarin Crimson #e5322d Cod Gray #171717
  27. 27. 1).Quora
  28. 28. 2). Trusted Company
  29. 29. 3). Mouth Shut
  30. 30. 4). Google Play Store
  31. 31. 5). Yahoo Answers
  32. 32. Why did I chose her? She has a fan following of 57k Talks about baby products She generally talks about health, nutrition, parenting and also about activities for babies. Benefit to my brand :- Big baskets reference can be given when talking about baby products and healthy meals. 1). Being Momma
  33. 33. Why did I choose him ? Has a YouTube fan following of 675007 He is a fitness coach What do these influencers talk about He generally talks about fitness, health, food habits, lifestyle. Benefit to my brand :- Can collaborate with his YouTube videos for organic food. 2). Beer Biceps
  34. 34. Why did I choose her Has a 60k followers on Instagram She keeps coming up with new recipes. What do these influencers talk about She generally talks about new recipes and guides people on how to make it. Benefit to my brand :- Big basket’s reference can be given while showing various ingredients for her recipes. 3). Archana’s Kitchen

×