The 30 Mile Meal project aims to increase the visibility and sustainability of local food regions by promoting foods produced within 30 miles. It does this through collaboration between farmers, producers, restaurants, retailers and other allies. Key impacts are more demand for local foods, increased jobs and earnings, and more land staying in food production. The project uses tools like logos, websites, maps and signature events like restaurant weeks to connect local foods with consumers and build partnerships in the community.

1. The Making of a 30 Mile Meal
Presented by Natalie Woodroofe
Real Food · Real Local Institute
Athens, Ohio

2. 30 Mile Meal Project Mission
To increase
– through collaboration and cross promotion –
the visibility and sustainability
of local foods producing regions.

3. Impacts of the 30 Mile Meal
Creates more demand for locally produced foods
Increases jobs and earnings
Keeps more land in food production
Fosters and builds community and regional pride

4. Following the 30 MILE MEAL
from field chef
to fork to shelf
market
to menu

5. Expanding
Transactional
relationships
We ‘feed’
each other
in a
localized
food
economy

6. 30 Mile Meal Ingredients
FARMERS

7. Community Supported Agriculture

8. Farmers Markets & Produce Auctions

9. Local Foods Processors

10. Value Added Producers

11. Eateries & Bars

12. Retail Local Foods Markets

13. Local Food Themed Events

14. Other Allies
Visitor Bureaus
Chambers of Commerce
Main Street programs
Food Policy Councils
Economic development agencies
Schools & Universities
Health & Wellness organizations
Non-profits focused on food access & justice

15. 30 Mile Meal Tools
The 30 Mile Meal logos

16. 30 Mile Meal Tools
Website - each region has its own:
• homepage
• partner listings
• searchable map
• events listing page and calendar
• 30 Mile Meal and partners news page
• Links to:
• Blog
• Facebook page
• Sign up for electronic newsletter

17. New 30 Mile Meal (and more) Website: http://realfoodreallocalinstitute.org

18. searchable map

19. 30 Mile Meal map search form

20. 30 Mile Meal Events Listings
& Calendar

21. 30 Mile Meal Blog
30 Mile Meal Tools

23. 30 Mile Meal Signature Events
30 Mile Meal Restaurant Week
Impacts:
• Increased direct sales for farmers and producers
• Promotion of and increased sales for eateries
• New accounts for farmers and producers, often leading to sales beyond Restaurant Week
• Greater consumer awareness of locally sourced foods used by eateries

24. Producer &
Entrepreneur
Collaborations

25. Retail 30 Mile Meal Builds Partnerships & Community
store State Staple Foods Food Blogger Sustainable Ag. Athens
owner Restaurant Representative Processor & Consumer Program Dir. Mayor
County Commissioner Tourism Bureau Dir.
owner