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Thrive Ride News Release


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News release announcing the Post Consumer Brands Thrive Rides Program

Published in: Marketing
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Thrive Ride News Release

  1. 1. MEMO To: Priority Bicycles From: Jordan Gaal cc: Kurt Oborn, Linda Fisher, Jennifer Levack Date: July 19, 2017 Employees at Post Consumer Brands’ corporate office in Lakeville, Minn. have a new way to get around. “Thrive Rides” is a new bike share program coordinated by the Thrive Committee. Thrive is Post Consumer Brands’ employee health and wellness program. There are four bikes available for employees to reserve and ride. The bikes are branded for a few Post Consumer Brands’ cereal products: Great Grains, Honey Bunches of Oats, Malt O’ Meal and Pebbles. Thrive Rides launched on Wednesday, July 12. The bikes were available to ride on Friday, July 14. Every bike comes equipped with a stylish handlebar bag, helmet, lock and cereal branded license plate. The bikes were purchased from Priority Bicycles out of New York, N.Y. and feature automatic gears and comfy seats. Thrive Rides bike share program is part of the Thrive program. Thrive reflects Post Consumer Brands’ commitment to total employee wellbeing. The ability to have a meaningful, successful and happy life is influenced by career, social, financial, physical & community health. About Post Consumer Brands Post Consumer Brands is a subsidiary of Post Holdings, Inc., formed from the combination of Post Foods and MOM Brands in May 2015. Headquartered in Lakeville, Minn., Post Consumer Brands today is the third largest cereal company in the United States, with a broad portfolio spanning all segments of the category — from iconic household name brands and value ready- to-eat cereals to natural/organic and hot cereal varieties. As a company committed to high standards of quality and to our values, we are driven by one idea: To make better happen every day. For more information about our brands, visit Photo attached. For more information contact: Jordan Gaal Corporate Communications Post Consumer Brands 952-322-8940