This document discusses an organic farming and foods app. It aims to connect organic food lovers on a single platform, reach one million customers in the first year, and have 100 thousand YouTube subscribers for organic farming techniques. The app will provide organic farming methods, connect suppliers and customers, offer premium features with membership benefits, and compete with other organic food retailers. Marketing strategies will include social media promotion, offering discounts and seasonal deals, and generating app awareness through digital advertisements and partnerships.

1. Organic farming
& foods

4. There is widespread public belief that organic food is safer,
more nutritious, and better tasting than conventional
food, which has largely contributed to the development of
an organic food culture.

5. This App provides world class methods for organic farming in small area.
It also provides best organic foods like e-food suppliers.

8. Potential customers – Urban people interested in organic foods.
Competitors – Organic food store.
Collaborators – Natural foods.
People had to travel long distances for getting organic food to make their work
easier and help farmers to sell their products easily this App is made.

9. The labels of “natural,” “organic,”
and “locally sourced” are selling points whose
power is growing, despite the added costs.
Buying and eating foods with this kind of
backstory induces a feeling of “moral
satisfaction” – the idea that you’ve done well,
for yourself and by the world.

11. • To connect all organic food and farming lovers in a
single platform.
• To reach one million customers in the first year.
• To have 100 thousand subscribers in YouTube for
organic farming techniques.
• To have a turnover of US $ 10 million in the first
financial year.

12. • Customers want to get best organic food to be healthy and be
away from all pesticides mixed food.
• People want to grow their food in their backyard.
• Urban people are eager to learn new things like cultivation.
• Customers don’t care about the cost their priority is to get
healthy foods.

13. • Suppliers – Organic food cultivators in rural as well as urban areas.
• Channel members – Rural merchants, Wholesale retailers, e-shopping
sites, delivery system.
• Communication channels – Publish facts and news regarding
organics and inviting people to like the Facebook page and other
social media platform. Starting a YouTube channel and posting
videos related to organic farming & foods.

14. Corporate relations team
Branding team
App development team
Marketing team
Finance and accounts team
Customer contact team

15. Brand positioning

16. Points of parity:
• By providing seasonal offers to the customers i.e., during a particular season the
most cultivate crop will have major discount.
Points of difference:
• Provide suggestions for customers for cultivating what crop during which
season according to their location's climate.
• They may even sell the cultivated ones if they have in excess.
• They can even tailor the food they need before 3 - 6 months.
• Customers can see each stage of crop growth which will be recorded and sent
to their app.

17. Competitors :

19. • Getting informed about all the organic food available around them.
• With premium or upgrade version they get many benefits like :
Methods of organic farming for a particular crop in a package
manner and support till it is cultivated.
Videos for cultivation of organic food.
Lifetime membership in Organic farming club.
• A great platform to get connected with other organic food
cultivators.

20. Organic food consumers :

21. • A very well planned App, interactive and fast popularizing one.
• Continuously increasing user base.
• Gives tough competition to the competitors.

22. Points to be considered for the invertors are the regular
filling of tax returns, future growth potential, financial
stability, profitable and loyal user base.
Points to be considered for the employees are positive work
environment, satisfactory salary and allowances, growth
potential, opportunity for innovation, and job security.

24. Free features of the App:
• The tips for organic farming will be of free of cost.
• Continuous update of temperature of the App location for
proper plant growth.
• The availability of organic food at different locations.
• The crop and cultivation excess availability at different locations.

25. Premium features of the App:
• Methods of organic farming for a particular crop in
a package manner and support till it is cultivated.
• Videos for cultivation of organic food.
• Lifetime membership in Organic farming club .

26. Organic farming and foods

27. Selecting the object
Determine the demand
Analysing the cost of the product
Prices, offers and stock of competitors
Selecting a pricing method
Setting the final price

28. • As nowadays, people are more curious to know about organic
farming and food we can start a Facebook page and publish
facts and news regarding organics.
• Sharing information related to the App in all social media.
• Starting a YouTube channel and posting videos related to
organic farming and foods.

29. For customers – Price reduction in the form of discounts and
season sale.
For collaborators – Trade allowances, profit share.
For company personal – Festival bonus and gifts.

30. Google Play,
Apple Store,
Recommendation Sites,
Ads in Sites,
TV ads,
Mobile version of the App,
Pre-loads,
Pay per Install.

34. Summary

35. “Marketing is not the art of finding clever ways to dispose
of what you make. It is the art of creating genuine
customer value.”
― Philip Kotler

36. Created by Shanthi Bhushan s, NIT Trichy
during a marketing internship
under Prof. Sameer Mathur, IIM Lucknow