We Care
Responsible Farming.
Our Heritage.
Our Future.
Times Have Changed
Times Have Changed… Everything has changed
National Pork Board Vision Statement
• “When I talk to people outside of agriculture
about pork production, their mind-set is
troubling. They just don’t know t...
Upholding the Highest Principles
• Every individual throughout the pork supply chain
has a role in building and maintainin...
We Care Credibility
• Promises are just words if they are not backed up
with credible, documented, action.
• Six Principle...
So how do we share the
message?
We Care Producer Brochure
We Care Producer Brochure #09166
The We Care producer brochure
describes the proud heritage of p...
We Care Barn Manager Brochure
Customizable We Care Barn
Manager Brochure
The We Care barn manager
brochure highlights the ...
Checking on progress…
Have you heard anything about the pork industry’s “We Care” initiative to
raise public awareness about how pork producers ...
As part of the “We Care” initiative, producer delegates at a recent
Pork Industry Forum adopted six ethical principles to ...
Realigning Our Focus
We NEED to continue to
educate through our entire
barns
We Care Barn Worker Piece

They’re

Counting
On
YOU
Posters & Awareness Guide
• 1 poster highlighting each
Ethical Principles
• Awareness Guide for
Field Managers
• Available...
We Care Ethical Principles

• U.S. pork producers affirm their obligation to:
1. Produce Safe Food
• Attain PQA Plus® certification
• Always follow proper on-farm biosecurity measures
• Use proper han...
2. Protect and Promote Animal Well•Beingour farm’s zero-tolerance animal abuse policy
Honor
• Report to management any inc...
3. Ensure Practices to Protect Public Health
• Follow the 10 Good Production Practices outlined in PQA
Plus®
• Keep animal...
4. Safeguard Natural Resources in All of
Our Practices
•
•
•
•

Follow a written and approved nutrient management plan
Mai...
5. Provide a Work Environment that is Safe and
Consistent with Our Other Ethical Principles
•
•
•
•
•
•
•

Utilize standar...
6. Contribute to a Better Quality of Life in
Our Communities
• Volunteer time or donate to worthy causes in your
community...
Pork.org/Resources
Posters & Awareness Guide

Order Today
Don’t forget to rate this session on your WPX mobile app! To rate the session,
go to Events, click on the session, and the...
Bryn Jensson
Bjensson@pork.org
815.761.5368

This message funded by America’s Pork Checkoff Program.
Bryn Jensson - Leading by example - showing we care at the barn level
Bryn Jensson - Leading by example - showing we care at the barn level
Bryn Jensson - Leading by example - showing we care at the barn level
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Bryn Jensson - Leading by example - showing we care at the barn level

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Leading by example - showing we care at the barn level - Bryn Jensson, National Pork Board, from the 2012 World Pork Expo, June 6-8, Des Moines, Iowa, USA.

More presentations at http://www.swinecast.com/2012-world-pork-expo

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  • In 2008, the Pork Checkoff, the National Pork Producers Council and state pork
    associations representing pork producers launched the We Care initiative, a proactive,
    multifaceted effort to build trust in the pork industry. We Care is a promise to the public
    and to industry stakeholders that pork producers and production employees will carry
    out responsible and ethical practices in all areas of production. We Care also makes
    clear that pork producers and their employees are dedicated to continually improving
    production practices and making this industry better for all concerned: pork producers,
    food industry partners and consumers worldwide
    In 2008, the Pork Checkoff, the National Pork Producers Council and state pork
    associations representing pork producers launched the We Care initiative, a proactive,
    multifaceted effort to build trust in the pork industry. We Care is a promise to the public
    and to industry stakeholders that pork producers and production employees will carry
    out responsible and ethical practices in all areas of production. We Care also makes
    clear that pork producers and their employees are dedicated to continually improving
    production practices and making this industry better for all concerned: pork producers,
    food industry partners and consumers worldwide
  • Bryn Jensson - Leading by example - showing we care at the barn level

    1. 1. We Care Responsible Farming. Our Heritage. Our Future.
    2. 2. Times Have Changed
    3. 3. Times Have Changed… Everything has changed
    4. 4. National Pork Board Vision Statement
    5. 5. • “When I talk to people outside of agriculture about pork production, their mind-set is troubling. They just don’t know the facts. As an industry, we need to tell them the important role we play in raising animals and providing a safe, nutritious food supply.” —Paul Brandt Brandt Farms Inc. South Dakota
    6. 6. Upholding the Highest Principles • Every individual throughout the pork supply chain has a role in building and maintaining trust in the industry. Produce safe food Protect and promote animal well-being Ensure practices to protect public health Safeguard natural resources in all of our practices Provide a work environment that is safe and consistent with our other ethical principles Contribute to a better quality of life in our communities
    7. 7. We Care Credibility • Promises are just words if they are not backed up with credible, documented, action. • Six Principles, pretty words, but “Where’s the beef?” • What does We Care look like on the farm?
    8. 8. So how do we share the message?
    9. 9. We Care Producer Brochure We Care Producer Brochure #09166 The We Care producer brochure describes the proud heritage of pork producers and their commitment to doing what’s right. •Where to find it: Pork Store •Audience: All Pork Producers •Price: Free •Bryn at BJensson@pork.org. •Available at Pork.org or 1.800.456. PORK
    10. 10. We Care Barn Manager Brochure Customizable We Care Barn Manager Brochure The We Care barn manager brochure highlights the Ethical Principles and how they can be integrated into a specific pork producer’s operation. •Where to find it: Bryn at BJensson@pork.org. •Price: Brochure pricing is based on quantity ordered.
    11. 11. Checking on progress…
    12. 12. Have you heard anything about the pork industry’s “We Care” initiative to raise public awareness about how pork producers act responsibly on issues such as protecting the environment, treating animals properly and ensuring a long-term, sustainable food source? 101- 5,001 5,000 20,000 MAIN >20,001 yes, have heard of 58% 54% 56% 69% no, have not heard of 39% 44% 42% 28% don’t know 2% 2% 2% 3%
    13. 13. As part of the “We Care” initiative, producer delegates at a recent Pork Industry Forum adopted six ethical principles to affirm pork producers’ commitment to socially responsible pork production. Off the top of your head, are you able to name one or more of those principles? • 20 % can, 80% don’t know, across all sizes of operations
    14. 14. Realigning Our Focus
    15. 15. We NEED to continue to educate through our entire barns
    16. 16. We Care Barn Worker Piece They’re Counting On YOU
    17. 17. Posters & Awareness Guide • 1 poster highlighting each Ethical Principles • Awareness Guide for Field Managers • Available in both Spanish and English • Available at Porkstore.pork.org or by calling 1.800.456.PORK
    18. 18. We Care Ethical Principles • U.S. pork producers affirm their obligation to:
    19. 19. 1. Produce Safe Food • Attain PQA Plus® certification • Always follow proper on-farm biosecurity measures • Use proper handling, administration and storing of all medications • Maintain medication and treatment records in accordance with farm policy • Follow proper procedures when giving injections or administering antibiotics • Follow record-keeping procedures for all treated animals • Report potential food safety hazards immediately to management
    20. 20. 2. Protect and Promote Animal Well•Beingour farm’s zero-tolerance animal abuse policy Honor • Report to management any incidents of animal abuse • Always use proper animal care practices according to training/farm policy • Ensure sick or injured pigs receive timely, humane treatment • Make sure pigs have adequate feed and water • Follow procedures to ensure good air temperature and proper ventilation • Use proper handling practices when moving pigs • Use proper safety equipment • Adhere to farm biosecurity procedures • Contribute to proper barn sanitation and safety • Become PQA Plus® and/or TQA certified
    21. 21. 3. Ensure Practices to Protect Public Health • Follow the 10 Good Production Practices outlined in PQA Plus® • Keep animals healthy to provide safe food • Report potential food safety hazards immediately to management • Comply with all antibiotic withdrawal times and recordkeeping requirements • Follow procedures to minimize air and water quality issues for neighbors • Alert management to any potential environmental concern
    22. 22. 4. Safeguard Natural Resources in All of Our Practices • • • • Follow a written and approved nutrient management plan Maintain waterers to avoid leaks and breaks Manage pits and lagoons to reduce odors Work with farm managers to advise neighbors of activities that may affect nearby land, water or air • When applying manure to land, inject whenever possible to minimize odors • Alert management to any potential environmental concern • Suggest ways our farm can conserve energy, recycle or operate more efficiently
    23. 23. 5. Provide a Work Environment that is Safe and Consistent with Our Other Ethical Principles • • • • • • • Utilize standard operating procedures Take advantage of training opportunities Look for ways to improve safety, minimize workplace accidents Prevent injuries by using proper equipment and practices Help with on-the-job training of new employees Work as a team, treating everyone fairly and with respect Resolve conflict immediately, involving managers when necessary • Maintain effective workplace communication • Use PQA Plus® and TQASM best practices • Immediately report any on-farm safety hazards or animal abuse
    24. 24. 6. Contribute to a Better Quality of Life in Our Communities • Volunteer time or donate to worthy causes in your community • Assist managers in informing neighbors about farm activities • Share the story and benefits of modern farming • Explain to others how science, technology and concern for animals guide your farm’s practices • Tell family and friends about the industry’s Ethical Principles • Proudly represent your farm within the community
    25. 25. Pork.org/Resources
    26. 26. Posters & Awareness Guide Order Today
    27. 27. Don’t forget to rate this session on your WPX mobile app! To rate the session, go to Events, click on the session, and then click the ‘Rate this session’ button. Note that you can only rate a session after it has ended, and some devices may not have access to this feature. (If you still need to download the app, type this URL into your web browser: m.core-apps.com/wpx2012) We value your feedback!
    28. 28. Bryn Jensson Bjensson@pork.org 815.761.5368 This message funded by America’s Pork Checkoff Program.

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