Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

JW Marriott Bengaluru Social Media Campaign Report

851 views

Published on

JW Marriott Bengaluru partnered with MindShift Interactive in order to amplify their association with World On A Plate as
the Official Hospitality Partners. World On A Plate is India’s first ever food festival. The event revolved around the 3 MasterChef's visiting Bengaluru for a culinary journey, which included a MasterClass, tete-a-tete sessions and VIP brunch. The aim of the campaign was to highlight JW Marriott Bengaluru as the official hospitality partner for the Food Carnival. A digital story was told through
engaging content online and live coverage across Twitter, Instagram and Facebook which captured the MasterChef judges through interviews, boomerang's and interesting influencer-curated content.

Published in: Social Media
  • Be the first to comment

JW Marriott Bengaluru Social Media Campaign Report

  1. 1. World On A Plate Report
  2. 2. We had a chance to host the MasterChefs…. And we extended the invitation to our guests and digital followers
  3. 3. About the event World On A Plate is India’s first ever food festival The event revolved around the 3 MasterChefs visiting Bengaluru for a culinary journey, which included a MasterClass, tete-a- tete sessions and VIP brunch
  4. 4. IMPACT • More than 155 tweets, 45 posts and 55 Instagram posts done during 3 Days of #MastersAtJWBlr • Witnessed an increase of 204 followers on Instagram, 169 followers on Twitter and 1169 fans on Facebook • More than 10,000 interactions within 3 days • Reach of the overall campaign: 1.2 million
  5. 5. Objective • To create awareness about the MasterChefs’ culinary journey in Bengaluru and the special MasterClass at the JW Marriott Hotel Bengaluru • Highlight their JW Marriott experience with our chefs and the team • Leverage on the popularity of the three MasterChefs via sharing the experiences digitally, LIVE
  6. 6. Unveil the excitement with a showcase of MasterChefs Prep-up by Marriott Team with an exclusive photo shoot for the countdown Teaser Phase
  7. 7. Introducing the association with World On A Plate
  8. 8. Introducing the association with JW Marriott Bengaluru
  9. 9. Sharing World On A Plate content…
  10. 10. #JWBLRPREPUP JW Marriott Team’s welcome for the chefs! Videos – Boomerangs - Images
  11. 11. Promoted ‘Stay With MasterChefs!’ Offer
  12. 12. Countdown on Twitter
  13. 13. Getting inspired from the concept of Mystery Box, we decide to ask our followers which dish should our chefs cook for the MasterChefs, when they arrive at JW Marriott Bengaluru #JWBLRMYSTERYDISH
  14. 14. The search for the Mystery Dish… • The main objective behind the contest #JWBlrMysteryDish was to create buzz amongst our followers about the MasterChefs arrival and the World On Our Plate event at our hotel • Fans/Followers had to share a special dish which can be added to the #JWBlrMysteryDish and help us impress the MasterChefs • Marriott properties extended their support through posting on their respective Social Media pages
  15. 15. #JWBlrMysteryDish Contest Likes: 395 Comments : 20 Shares: 15 Total Interactions : 430 Likes: 287 Comments : 11 Shares: 11 Total Interactions : 309
  16. 16. Likes: 40 Comments: 7 Shares: 6 Total Interactions: 53
  17. 17. JW Marriott’s Sharing Likes: 20 Comments: 8 Shares: 12 Total Interactions: 40 JW Marriott Hotel New Delhi Aerocity Likes: 7 Comments: 1 Total Interaction: 8 JW Marriott Mussoorie Walnut Grove Resort and Spa
  18. 18. #JWBlrMysteryDish Contest Likes: 13 Retweets: 17 Total Interactions : 30 Likes: 19 Retweets: 17 Total Interactions : 36
  19. 19. Likes: 17 Retweets: 14 Total Interaction : 31
  20. 20. Impact • The simplicity of the contest created a good hype among the followers about the World On A Plate event • Most followers interacted with the brand more than once, making the contest very interactive • The contest was fun and created a better rapport between JW Marriott Bengaluru and its followers More than 150+ dishes were recommended via Facebook, Twitter and cluster pages in less than a day
  21. 21. Impact Total tweets: 296 Total Impressions: 1,438,985 Participants: 50 Reach: 158,322
  22. 22. Impact Total Interactions: 752 Participants: 28 Reach: 6,573
  23. 23. Overall Impact • We did 38 teaser posts, in order to create buzz and excitement amongst our followers • We received high interactions on all our posts Total Likes on all platforms: 3465 Total Interactions on all platforms: 4624 Total interactions on Facebook: 3513 Total interactions on Twitter: 615 Total interactions on Instagram: 496
  24. 24. When the MasterChefs Arrive - #MastersAtJWBlr Candid experiences with JW Marriott Team Alba stall at World On A Plate MasterClasses of MasterChefs Live Coverage of the event Launch Phase
  25. 25. WHEN THE MASTERCHEFS ARRIVE #MastersAtJWBlr
  26. 26. Likes: 44 Comments: 1 Shares: 2 Total Interactions: 47 Likes: 48 Shares: 3 Total Interactions: 51
  27. 27. Likes: 413 Comments : 12 Shares: 29 Total Interaction : 454 Likes: 342 Comments: 2 Shares: 4 Total Interaction : 348
  28. 28. Likes: 277 Comments : 3 Shares: 15 Total Interactions: 295 Likes: 245 Comments: 7 Shares: 10 Total Interactions: 262
  29. 29. DAY 1 WITH #MASTERSATJWBLR #MastersAtJWBlr
  30. 30. MasterClass with Gary Mehigan!
  31. 31. More than 30 tweets, 5 Facebook posts and 10+ Instagram posts were shared
  32. 32. Day 1 summarized for all our fans/followers across India
  33. 33. DAY 2 WITH #MASTERSATJWBLR #MastersAtJWBlr
  34. 34. Live Coverage of the event • Live coverage of Alba stalls • MasterClasses by all three #MasterChefs • Interactions with fans/followers
  35. 35. Alba Stall Set-Up
  36. 36. MasterClass by Matt Preston
  37. 37. MasterClass by George Calombaris
  38. 38. MasterClass by Gary Mehigan
  39. 39. Boomerang with our JW Marriott chefs
  40. 40. Day 2 with #MastersAtJwBlr summarized
  41. 41. DAY 3 WITH #MASTERSATJWBLR #MastersAtJWBlr
  42. 42. JW MARRIOTT TEAM ON HOSTING THE MASTERCHEFS Videos
  43. 43. JW Marriott Bengaluru – General Manager, Parul Thakur’s take on hosting the MasterChefs Garnered more than 8,200 views
  44. 44. Executive Chef Anthony En Yuan Huang and Our F&B Director Kamakhya Singh share their takes on hosting the MasterChefs Garnered more than 1200 views
  45. 45. Day 3 with #MastersAtJwBlr summarized
  46. 46. Post Launch Phase When we said ‘Thank You’! Press Coverage
  47. 47. #ThankYou posts for the MasterChefs
  48. 48. Press coverage from the event: VOGUE India
  49. 49. INNOVATIONS #MastersAtJWBlr
  50. 50. Instagram Storyboard (Witnessed 38% growth in Instagram within 3 days
  51. 51. Videos Garnered more than 10k views in less than 3 Days
  52. 52. Boomerangs When our chefs got talking…
  53. 53. Branded Content When brand JW Marriott Bengaluru remained the center of everything
  54. 54. Creative Story When we leveraged customized creatives, albums, collages, videos to share what we had to say – giving it a JW Marriott Bengaluru twist
  55. 55. Cross Promotion: When the MastersChefs shared our posts
  56. 56. Thank You!

×