Interactive Elements Nisha Menezes Online Marketing CMGT 555
Organic Health Food • Founded in San Francisco in 1975 • “Hippy collective” to country’s largest cooperative-owned grocery store • Commited to 100% organic and local produce, protecting the environment and being socially responsible
http://www.rainbowgrocery.tumblr.com• Content that is fun, engaging, easy to share & reblog• Tells a compelling story with pictures, videos and short links• The playful side of all things food!
http://rainbowgrocerycoop.wordpress.com/• Traditional style and serious undertones• Focus on creating awareness and educating users• Rainbow’s co-op owners share personal experiences• Voice issues around food, sustainable farming and environment protection
http://www.youtube.com/user/RainbowGroceryCoop• Video showcase of all Rainbow Grocery feature films• Creative content “Om Cooking Show – Organically Made”• Videos on organic recipes, organic farming, environmental sustenance
• “OrganicVille”, facebook game app in collaboration with Zynga• Grow organic seeds, vegetables and fruits using organic farming techniques• Learn to compost and use biofuel to power farm vehicles• Redeem dollar purchases at Rainbow Grocery for Farm Cash & Coins