This is a presentation about digital transformation and channel transformation in particular. I did this presentation for the Lions Club of Aalst and Dendermonde in Belgium.

1. M A S T E R I N G
C H A N N E L
Transformation

2. Hi, I’m Jo De Ridder
Millennial , digital consultant
and active in Speakersbase.
Consultant at
Duval Union Consulting
@JoDeRidder
jo.deridder@duvalunion.com
@joderidder

3. Sold in 45+
countries!
BUY NOW! www.digitaltransformationbook.com

4. DIGITAL CHANGES OUR WORLD.
HOW DO YOU TRANSFORM WITH IT?

5. Slicing the
Elephant
creates Insight
@joderidder

6. WHAT 99% OF THE
DISCUSSION IS USUALLY ABOUT
@joderidder

7. @joderidder
WHAT 99% OF THE
DISCUSSION IS USUALLY ABOUT

8. @joderidder
WHAT 99% OF THE
DISCUSSION IS USUALLY ABOUT

9. @joderidder
DIGITAL IMPACTS OUR BEHAVIOR IN
THE MOST FUNDAMENTAL WAYS…

10. PATIENCE@joderidder

11. CONVENIENCE@joderidder

12. WILLINGNESS
TO PAY
WILLINGNESS
TO PAY@joderidder

13. NEED TO
OWN STUFF@joderidder

14. @joderidder
DISCOVERY

15. @joderidder
LANDING THE DIGITAL PLANE IS
HARD

16. EXPECTATIONS
OF
CUSTOMERS
WHAT THE
CHANNEL
OFFERS
@joderidder

17. Producer/Brand
Producer/Brand
Producer/Brand
Producer/Brand Agent Wholesaler Retailer Consumer
Wholesaler Retailer
Retailer
Consumer
Consumer
Consumer
Direct to consumer
Producer/Brand Wholesaler Dealer Consumer
1
2
3
4
5

18. ITS A STORY OF %
@joderidder

19. This is NOT our story
YOU THEM
We are COMPLIANT!
We are a TRUSTED partner!
We have DECADES of experience!
We are on SOCIAL MEDIA!
@joderidder

20. YOU
We are COMPLIANT!
We are a TRUSTED partner!
We have DECADES of experience!
We are on SOCIAL MEDIA!
THEM
This IS our story
But your
app sucks
I want
experience
Uhh..ok
Hey this
solves my
problem!
I don’t want
to wait a
week
NEW
@joderidder

21. YOU THEM
The Tipping Point
@joderidder

22. OFTEN
THE
CHANNEL
PARTNERS
DO NOT
HAVE THE
MEANS
MINDSET
MANDATE
PEOPLE
SCALE
TO
SUCCESSFULLY
TRANSFORM
THEIR
ORGANIZATION
@joderidder

23. EMPOWER
CHANNEL PARTNERS
BYPASS
CHANNEL PARTNERS
O
P
T
I
O
N
@joderidder

24. HOW DOES EMPOWERING LOOK LIKE?
@joderidder

25. @joderidder

26. @joderidder

27. duvalunionconsulting.com
@joderidder

28. HOW DOES BYPASSING LOOK LIKE?
@joderidder

29. Article link
@joderidder

30. @joderidder

31. @joderidder

32. @joderidder

33. @joderidder

36. WHATS THE BEST STRATEGY?
DEPENDS ON YOUR CHANNEL CONFLICT
@joderidder

37. CHANNEL
CONFLICT
IS ABOUT
YOUR TRADITIONAL
DISTRIBUTION CHANNEL
BEING AGRY BECAUSE
YOU TAKE THEIR SALES
@joderidder

38. EMPOWER
IF YOU HAVE
A HIGH
CHANCE OF
CHANNEL
CONFLICT
BYPASS
IF YOU HAVE
A LOW
CHANCE OF
CHANNEL
CONFLICT
@joderidder

39. THE
FUTURE IS
IN THE
MIX
@joderidder

40. Experience
Knowledge
Service
Support
Optimization Trust
CRM
LONGTAIL
SMART TARGETING
DATA
AR/VR ARTIFICIAL INTEL.
@joderidder

41. INSIGHTS
@joderidder

42. “Digital transformation is about more
then SoMe, Tech and Data. It is about
a change in behavior.”
@joderidder
1INSIGHT

43. @joderidder
2INSIGHT
“You don’t need a digital strategy,
you need a strategy for a digital age.”

44. “Not everybody runs away, but
recognize the tipping point.”
@joderidder
3INSIGHT

45. “Depending on channel conflict, the
channel is empowered or bypassed.”
@joderidder
4INSIGHT

46. “We are more then a mothership, we
can become a fleet.”
@joderidder
5INSIGHT

47. “We tend to use many transformational
things in our daily lives and then ignore
them at our organizations.”
@joderidder
6INSIGHT

48. “Digital disruption happens at a
different rate in different industries,
but there are no safe-havens.”
@joderidder
7INSIGHT

49. wwww.speakersbase.com/joderidder
@joderidder

50. M A S T E R I N G
C H A N N E L
Transformation
@joderidder