Digital transformation keynote given during a Cultuur Connect workshop in Belgium. The keynote was about the future of libraries and how to survive in a digital world. (brought by Jo De Ridder of Duval Union Consulting)

1. M A S T E R I N G
D i g i t a l
Transformation

2. Hi, I’m Jo De Ridder
Millennial , digital consultant
and active in Speakersbase.
Consultant at
Duval Union Consulting
@JoDeRidder
jo.deridder@duvalunion.com
@joderidder

3. Sold in 40
countries!
BUY NOW! www.digitaltransformationbook.com

4. Expect a smack in the face…
Digital Disruption is real

5. What do
These 4 have
in common?
@joderidder

6. 1995+
Music
Photography
Video Rental
…
2005+
Print Media
TV
Travel
HR
…
2015+
Retail
Healthcare
Automotive
Education
Telco
Food
FMCG
Banking/Insurance
…
2025
All Safe havens
will be subject
to digital
disruption
…
WAVES OF Disruption
@joderidder

7. @joderidder
What can we learn?

8. What can we learn?
@joderidder

9. KNOW WHO YOU
WORK FOR
@joderidder

10. @joderidder

11. @jcaudron

12. @joderidder

13. @jcaudron

14. @joderidder

15. @jcaudron

16. @joderidder

17. @jcaudron

18. YOU CHALLENGERS
The Challengers move into your space,
when will you move into theirs?
@joderidder

19. INNOVATORS
EARLY
ADOPTERS
EARLY
MAJORITY
LATE
MAJORITY
LAGGARDS
2,5%
13,5% 34% 34% 16%

20. Digital Disruption is a story of…
%@joderidder

21. This is NOT our story
YOU THEM
We are COMPLIANT!
We are a TRUSTED partner!
We have DECADES of experience!
We are on SOCIAL MEDIA!
@joderidder

22. YOU
We are COMPLIANT!
We are a TRUSTED partner!
We have DECADES of experience!
We are on SOCIAL MEDIA!
THEM
This IS our story
But your
app sucks
I want
experience
Uhh..ok
Hey this
solves my
problem!
I don’t want
to wait a
week
NEW

23. YOU THEM
The Tipping Point

24. F R O M DIGITIZATION
T O TRANSFORMATION
@joderidder

25. From ... ... to
The Business
Digital (at
the sideline)
Digital in
the core
@joderidder

26. The Business
Digital (at the
sideline)
The Business
Digital (at
the sideline)
From ... ... to
@joderidder

27. The Business
Digital (at the
sideline)
Digital in
the coreThe Business
Digital (at
the sideline)
Digital in
the core
Digital in
the core
Digital in
the core
From ... ... to
@joderidder

28. From an outdated
MOTHERSHIP
@joderidder

29. From an outdated
Mothership
TO A modern
F L E E T
@joderidder

30. “WHAT IS DIGITAL TRANSFORMATION?”
@joderidder

31. WHAT 99% OF THE DISCUSSION
IS USUALLY ABOUT
@joderidder

32. WHAT 99% OF THE DISCUSSION
IS USUALLY ABOUT
@joderidder

33. WHAT 99% OF THE DISCUSSION
IS USUALLY ABOUT
@joderidder

34. DIGITAL IMPACTS OUR BEHAVIOR IN
THE MOST FUNDAMENTAL WAYS…
@joderidder

35. PATIENCE@joderidder

36. CONVENIENCE@joderidder

37. CONVENIENCE@joderidder

38. @joderidder
WILLINGNESS
TO PAY

39. WILLINGNESS
TO PAY
WILLINGNESS
TO PAY@joderidder

40. NEED TO
OWN STUFF@joderidder

41. NEED TO
OWN STUFF@joderidder

42. DISCOVERY
@joderidder

43. DISCOVERY
@joderidder

44. “You don’t need a digital strategy,
you need a strategy for a digital age”
INSIGHT 1
@joderidder

45. “We tend to use many transformational
things in our daily lives and then ignore
them at our organizations”
INSIGHT 2
@joderidder

46. “Digital disruption happens at a
different rate in different industries,
but there are no safe-havens”
INSIGHT 3
@joderidder

47. LANDING THE DIGITAL PLANE IS HARD
@joderidder

48. Slicing the
Elephant
creates Insight
@joderidder

49. The Glass House
The relationshipis changing
between the organization and the
outside world.
@joderidder

50. The Glass House Accountability Proximity Responsiveness Bi-directional Humanization AuthenticityTransparency
@joderidder

51. #bookspinepoetry
The Glass House Accountability Proximity Responsiveness Bi-directional Humanization AuthenticityTransparency
@joderidder

52. The Glass House Accountability Proximity Responsiveness Bi-directional Humanization AuthenticityTransparency
@joderidder

53. The Glass House Accountability Proximity Responsiveness Bi-directional Humanization AuthenticityTransparency
@joderidder

54. The Glass House Accountability Proximity Responsiveness Bi-directional Humanization AuthenticityTransparency
@joderidder

55. The Glass House Accountability Proximity Responsiveness Bi-directional Humanization AuthenticityTransparency
@joderidder

56. The Package
The evolution of unbundling and
how this changes your products,
services and go-to-market.
@joderidder

57. The Package APPification Long Tail Personalized Experience Speed PriceMonolithic vs. Atomic (Self-)service Scalability
@joderidder

58. The Package APPification Long Tail Personalized Experience Speed PriceMonolithic vs. Atomic (Self-)service Scalability
@joderidder

59. The Package APPification Long Tail Personalized Experience Speed PriceMonolithic vs. Atomic (Self-)service Scalability
@joderidder

60. The Package APPification Long Tail Personalized Experience Speed PriceMonolithic vs. Atomic (Self-)service Scalability
@joderidder

61. The Frog
The position in the value chain
is challenged. You can bypass, or
be bypassed.
@joderidder

62. The Frog Bypassing Virtualization Fragmentation of touchpoints
@joderidder@joderidder

63. The Gatekeeper
Opinion makingis challenged.
New players can dominate the
attention of people.
@joderidder

64. The Gatekeeper New Gatekeepers Recommendations “Good is good enough” Ambassadorship
@joderidder

65. The Gatekeeper New Gatekeepers Recommendations “Good is good enough” Ambassadorship
@joderidder

66. The Gatekeeper New Gatekeepers Recommendations “Good is good enough” Ambassadorship
@joderidder

67. The Traveller
Primary location and placeof
consumption are changing. There is
a need to merge offline and online
@joderidder

68. The Traveller Place Utility Empowered self Instant gratification New way of working Contextual awareness
@joderidder

69. @joderidder
The Traveller Place Utility Empowered self Instant gratification New way of working Contextual awareness

70. The Traveller Place Utility Empowered self Instant gratification New way of working Contextual awareness
@joderidder

71. The Participant
Consumers are uniting. The
power of the crowd can be
good or bad for your organization.
@joderidder

72. The Participant Community Power of the crowd Sharing economyCollaboration
@joderidder

73. The Participant Community Power of the crowd Sharing economyCollaboration
@joderidder

74. The Cyborg
Technologykeeps progressing.
We are only at the beginning of
the digital revolution.
@joderidder

75. The Cyborg Wearables Quantified SelfInternet of Things Robotics Data Monitoring
@joderidder

76. The Cyborg Wearables Quantified SelfInternet of Things Robotics Data Monitoring
@joderidder

77. @joderidder
The Cyborg Wearables Quantified SelfInternet of Things Robotics Data Monitoring

78. WHAT ARE THE 2 MOST
SIGNIFICANT METAPHORS
FOR YOUR FUTURE?
@joderidder

79. Glass House
Package
Frog
GatekeeperTraveller
Participant
Cyborg
New experts and
our peers decide
what matters
People
participate,
share and co-
create their
future
Technology becomes
part of everything we
do
The relationship with the
market changes
New experiences in
product, service &
packaging
The position in the
value chain
changes
Mobile gives access to
everything, everywhere,
every time
Pick 2
metaphors
@joderidder

80. Are you
Scared or
Inspired?
@joderidder

81. Don’t worry,
we’ve got a PLAN
@joderidder

82. YOU NEED TO
Scan YOUR
ENVIRONMENT
@joderidder

83. CREATE A
North Star
VISION
@joderidder

84. BASO’sBOLD AMBITIOUS STRATEGIC OBJECTIVES
DETERMINE YOUR
@joderidder

85. B2B Key problemen
B2C Touchpoints
life, periodic & daily moments
Draagt het bij aan
onze bedrijfsstrategie?
Lost het een probleem bij
onze stakeholders op?
Decision tree
RadarInternal External
Trendwatching,
scouting & identificatie
Is there a
(corporate) business case
on the mothership?
Is there a (start-up)
business case in a
speedboat?
BASO’s
Vision
Mission

86. DEFINE A
Transformation
STRATEGY
@jcaudron
BUILD A
ROAD MAP
@joderidder

87. TO PULL THIS OFF
YOU WILL NEED…
@joderidder

88. M I N D S E T
@joderidder

89. M E A N S
@joderidder

90. M A N D AT E
@joderidder

91. Q&A@joderidder

92. M A S T E R I N G
D i g i t a l
Transformation
@joderidder