Traditional retail is challenged by new players like Zalando, Amazon, Alibaba and many others. How can the retail incumbents respond to this digital tsunami? By winning the omnichannel war, battle by battle.
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Winning the omnichannel war
1. W I N N I N G T H E
O M N I C H A N
N E L W A R
2. Hi, I’m Jo Caudron
Active in digital since 1993
Internet entrepreneur involved
in 20+ start-ups.
Founding Partner of
Duval Union Consulting
@jcaudron
jo@duvalunion.com
We are business
consultants for a digital
world.
Our mission is to help
organization transform.
8. This is NOT our story
YOU THEM
We are COMPLIANT!
We are a TRUSTED partner!
We have DECADES of experience!
We are on SOCIAL MEDIA!
9. This IS our story
YOU
We are COMPLIANT!
We are a TRUSTED partner!
We have DECADES of experience!
We are on SOCIAL MEDIA!
But your
app sucks
I want
experience
Uhh..ok
Hey this
solves my
problem!
I don’t want
to wait a
week
NEW
THEM
25. Win the store battle
(by being a great retailer)
Win the eShop battle
(by pursuing digital excellence)
In-store Kiosks
Pick-up, service, trust in store
28. Every touchpoint is a battle to win the customer .
As a traditional retailer, we might not be the best in the digital
space, yet we have other important assets that we can bring in.
The real power will be in the hybrid sweet-spots, where we
can do things that pure players can not (at least not today…)