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Digital transformation AP hotel industry 21042017

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The Artesis Plantijn Hogeschool in Antwerp conducted research on how hotels are using social media. This is Jo Caudron's closing keynote on the impact of digital transformation on the travel industry.

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Digital transformation AP hotel industry 21042017

  1. 1. M A S T E R I N G D i g i t a l Transformation
  2. 2. Hi, I’m Jo Caudron Active in digital since 1993 Internet entrepreneur involved in 20+ start-ups. Founding Partner of Duval Union Consulting @jcaudron jo@duvalunion.com We are business consultants for a digital world. Our mission is to help organizations transform. @jcaudron
  3. 3. Sold in +50 countries!
  4. 4. Expect a smack in the face… Digital Disruption is real
  5. 5. What do these 4 have in common?
  6. 6. 1995+ Music Photography Video Rental … 2005+ Print Media TV Travel HR … 2015+ Retail Healthcare Automotive Education Telco Food FMCG Banking/Insurance … 2025 All Safe havens will be subject to digital disruption … WAVES OF Disruption
  7. 7. You have a C H O I C E Disruption Modeling Transformation
  8. 8. You have a C H O I C E Disruption Modeling Transformation Fear Insight Direction
  9. 9. Are you Scared or Inspired? @jcaudron
  10. 10. Don’t worry, we’ve got a PLAN @jcaudron
  11. 11. A PLAN FOR TRANSFORMATION SCAN INNOVATIONS DETERMINE IMPACT NORTH STAR VISION & STRATEGY BUILD ROADMAP INSTALL DIGITAL LEADERSHIP BUILD DIGITAL ORGANIZATION AND CULTURE
  12. 12. YOU NEED TO Scan YOUR ENVIRONMENT @jcaudron DETERMINE THE IMPACT
  13. 13. Slicing the Elephant creates Insight
  14. 14. Glass House Package Frog GatekeeperTraveller Participant Cyborg THE WHEEL OF CHANGE New experts and our peers decide what matters People participate, share and co-create their future Technology becomes part of everything we do The relationship with the market changes New experiences in product, service & packaging The position in the value chain changes Mobile gives access to everything, everywhere, every time
  15. 15. The Glass House Accountability Proximity Responsiveness Bi-directional Humanization AuthenticityTransparency
  16. 16. The Glass House Accountability Proximity Responsiveness Bi-directional Humanization AuthenticityTransparency
  17. 17. The Glass House Accountability Proximity Responsiveness Bi-directional Humanization AuthenticityTransparency
  18. 18. Glass House Package Frog GatekeeperTraveller Participant Cyborg THE WHEEL OF CHANGE New experts and our peers decide what matters People participate, share and co-create their future Technology becomes part of everything we do The relationship with the market changes New experiences in product, service & packaging The position in the value chain changes Mobile gives access to everything, everywhere, every time
  19. 19. The Package APPification Long Tail Personalized Experience Speed PriceMonolithic vs. Atomic (Self-)service Scalability Angry Birds Twitter, Facebook Newspaper Website CNN online / app Blogs Vertical sites and specialties portals Yelo App Apple TV Spotify Sporza.be LinkedIn, Monster, ... eBay Pinterest, blogs Weather Pro (iPhone) Traffic: Waze YouTube Twitter, Facebook RSS Breaking news In-depth analysis Services Weather Classifieds Jobs Sports TV Fun Specials Discovery Culture Trends & Lifestyle
  20. 20. The Package APPification Long Tail Personalized Experience Speed PriceMonolithic vs. Atomic (Self-)service Scalability
  21. 21. Glass House Package Frog GatekeeperTraveller Participant Cyborg THE WHEEL OF CHANGE New experts and our peers decide what matters People participate, share and co-create their future Technology becomes part of everything we do The relationship with the market changes New experiences in product, service & packaging The position in the value chain changes Mobile gives access to everything, everywhere, every time
  22. 22. The Frog Bypassing Virtualization Fragmentation of touchpoints Bypassing If you can sell expensive cars online, you can sell anything online.
  23. 23. The Frog Bypassing Virtualization Fragmentation of touchpoints
  24. 24. Glass House Package Frog GatekeeperTraveller Participant Cyborg THE WHEEL OF CHANGE New experts and our peers decide what matters People participate, share and co-create their future Technology becomes part of everything we do The relationship with the market changes New experiences in product, service & packaging The position in the value chain changes Mobile gives access to everything, everywhere, every time
  25. 25. The Gatekeeper New Gatekeepers Recommendations “Good is good enough” Ambassadorship Crowd-sourced opinions Peers as news distributors Automatic algorithms The traditional gatekeeper New “experts” + + +
  26. 26. The Gatekeeper New Gatekeepers Recommendations “Good is good enough” Ambassadorship
  27. 27. Glass House Package Frog GatekeeperTraveller Participant Cyborg THE WHEEL OF CHANGE New experts and our peers decide what matters People participate, share and co-create their future Technology becomes part of everything we do The relationship with the market changes New experiences in product, service & packaging The position in the value chain changes Mobile gives access to everything, everywhere, every time
  28. 28. @jcaudron
  29. 29. ANYTHING ANYTIME ANYPLACE
  30. 30. The Traveller Place Utility Empowered self Instant gratification New way of working Contextual awareness
  31. 31. Glass House Package Frog GatekeeperTraveller Participant Cyborg THE WHEEL OF CHANGE New experts and our peers decide what matters People participate, share and co-create their future Technology becomes part of everything we do The relationship with the market changes New experiences in product, service & packaging The position in the value chain changes Mobile gives access to everything, everywhere, every time
  32. 32. The Participant Community Power of the crowd Sharing economyCollaboration Sharing economy From scarcity to abundance
  33. 33. The Participant Community Power of the crowd Sharing economyCollaboration San Francisco
  34. 34. Glass House Package Frog GatekeeperTraveller Participant Cyborg THE WHEEL OF CHANGE New experts and our peers decide what matters People participate, share and co-create their future Technology becomes part of everything we do The relationship with the market changes New experiences in product, service & packaging The position in the value chain changes Mobile gives access to everything, everywhere, every time
  35. 35. The Cyborg Wearables Quantified SelfInternet of Things Robotics Data Monitoring
  36. 36. CREATE A North Star VISION
  37. 37. DEFINE A Transformation STRATEGY @jcaudron
  38. 38. DEFINE A Transformation STRATEGY @jcaudron BUILD A ROAD MAP @jcaudron
  39. 39. D I G I TA L Leadership
  40. 40. BUILD a new ORGANIZATION Ready for a digital world
  41. 41. From ... ... to The Business Digital (at the sideline) Digital in the core
  42. 42. The Business Digital (at the sideline) The Business Digital (at the sideline) From ... ... to
  43. 43. The Business Digital (at the sideline) Digital in the coreThe Business Digital (at the sideline) Digital in the core Digital in the core Digital in the core From ... ... to
  44. 44. From an outdated MOTHERSHIP
  45. 45. From an outdated Mothership TO A modern F L E E T
  46. 46. DIGITAL CULTURE
  47. 47. IN THE FUTURE MACHINES WILL TAKE OVER ALL REPETITIVE REPETITIVE TEDIOUS HEAVY TASKS SO WHAT ABOUT 
 HUMANS? SHOULD WE ALL BECOME PROGRAMMERS? HUMANS VS MACHINES
  48. 48. We will have to focus on skills that make us real humans and will not (easily) be replaced by machines Creativity Entrepreneurship Emotionality Innovation Empathy Intuition Agility Resilience Improvisation Negotiation “Smarts” HOW?
  49. 49. HOW? PREPARE FOR A FUTURE OF
  50. 50. @jcaudron WORLD OF UNCERTAINTY
  51. 51. @jcaudron AGILE & FLEXIBLE
  52. 52. CANNIBALIZE YOURSELF
  53. 53. @jcaudron LEAD OR FOLLOW?
  54. 54. Case Courage MINDSET MEANS MANDATE “license to win” “license to operate” “license to change” Capital BE BRAVE TO CHANGE
  55. 55. A PLAN FOR TRANSFORMATION SCAN INNOVATIONS DETERMINE IMPACT NORTH STAR VISION & STRATEGY BUILD ROADMAP INSTALL DIGITAL LEADERSHIP BUILD DIGITAL ORGANIZATION AND CULTURE
  56. 56. Find my slides on www.speakersbase.com/jo Need help? Book me and my team to consult you! www.duvalunionconsulting.com @jcaudron jo.caudron@duvalunion.com 00 32 475 43 80 98
  57. 57. M A S T E R I N G D i g i t a l Transformation

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