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The corporate startup

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Keynote at #HTMIW17 for IAB Netherlands
The importance of culture and people in digital transformation

Published in: Business
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The corporate startup

  1. 1. THE CORPORATE
 STARTUP @dadovanpeteghem THRIVING IN A DIGITAL WORLD
  2. 2. Duval Union Consulting Social Seeder/Speakersbase @dadovanpeteghem founding partner @dadovanpeteghem Ghent :)
  3. 3. Digital Transformation A model to master digital disruption. @dadovanpeteghem digitaltransformationbook.com Sold in +55 countries
  4. 4. It’s more about the TRANSFORMATION than the DIGITAL part…
  5. 5. @dadovanpeteghem
  6. 6. @dadovanpeteghem
  7. 7. @dadovanpeteghem Mobile THE SPEED OF CHANGE Social Digital Analog Internet
  8. 8. @dadovanpeteghem
  9. 9. @dadovanpeteghem WE ARE IN DIGITAL KINDERGARTEN :-)
  10. 10. @dadovanpeteghem "We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten. Don't let yourself be lulled into inaction." Bill Gates
  11. 11. @dadovanpeteghem 1995+ Music Photography Video Rental … 2010+ Print Media TV Travel HR … 2015+ Retail Automotive Education Telco Food FMCG Healthcare Banking/Insurance Logistics? … 2020 All Safe havens will be subject to digital disruption … STARTUPS BRING THE INNOVATION
  12. 12. @dadovanpeteghem B 2 B 2 C Disintermediation: The Frog Cutting out the middle man
  13. 13. @dadovanpeteghem
  14. 14. @dadovanpeteghem CULTURE AND PEOPLE ARE THEIR BACKBONE 1
  15. 15. @dadovanpeteghem
  16. 16. @dadovanpeteghem FROM day-to-day zombification TO thriving on momentum
  17. 17. PEOPLE ARE THE VARIABLE CULTURE EATS STRATEGY FOR BREAKFAST - PETER DRUCKER
  18. 18. CULTURE TECHNOLOGY IS STILLYOUR TRANSFORMED TECHNOLOGY YOUR COMPANY, BUT … CULTURE IS STILLYOUR OPERATING SYSTEM MAY HAVE - Mike Walsh
  19. 19. @dadovanpeteghem PEOPLE > TECHNOLOGY Digital Transformation
  20. 20. @dadovanpeteghem CUSTOMERS FIRST?
  21. 21. @dadovanpeteghem CUSTOMERS FIRST? EMPLOYEES FIRST!
  22. 22. @dadovanpeteghem involve people
  23. 23. @dadovanpeteghem You need Reverse Mentorship
  24. 24. @dadovanpeteghem "GIVE PEOPLE SLIGHTLY MORE TRUST, FREEDOM, AND AUTHORITY THAN YOU ARE COMFORTABLE GIVING THEM. IF YOU’RE NOT NERVOUS, YOU HAVEN’T GIVEN THEM ENOUGH." - LASZLO BOCK, GOOGLE
 VP OF PEOPLE OPERATIONS
  25. 25. @dadovanpeteghem THEY THRIVE ON A CLEAR AND BOLD PURPOSE 
 2
  26. 26. @dadovanpeteghem WHAT IS YOUR NORTH STAR VISION?
  27. 27. @dadovanpeteghem WHAT IS YOUR NORTH STAR VISION?
  28. 28. https://www.tesla.com/blog/master-plan-part-deux Tesla: accelerating the world's transition to sustainable energy
  29. 29. @dadovanpeteghem Facebook Little Red Book
  30. 30. @dadovanpeteghem Facebook Little Red Book "WE WANT TO BE THE MOST SEXY MARKET RESEARCH AGENCY IN THE WORLD"
  31. 31. @dadovanpeteghem If we don’t create the thing that kills Facebook, someone else will. “Embracing change” isn’t enough. It has to be so hardwired into who we are that even talking about it seems redundant. The internet is not a friendly place. Things that don’t stay relevant don’t even get the luxury of leaving ruins. They disappear. Facebook Little Red BookFacebook Little Red Book share & spread your vision
  32. 32. @dadovanpeteghem THEY RUN LEAN 
 AND ARE DRIVEN BY THE WFIO MOMENT 3
  33. 33. @dadovanpeteghem Startups have to spend their 
 chips wisely.
  34. 34. @nickvinckier W E ’ R E F U C K E D , I T ' S O V E R WHAT’S YOUR WFIO MOMENT?
  35. 35. @dadovanpeteghem FROM maximum validated product TO minimum viable product corporates disruptors
  36. 36. @dadovanpeteghem
  37. 37. @dadovanpeteghem #MSPS15 Don’t just translate offline to online. Start from scratch.
  38. 38. @dadovanpeteghem
  39. 39. @dadovanpeteghem The next big thing is a lot of small things ;-)
  40. 40. GARAGE
  41. 41. "You need to be making big, noticeable failures. The great thing is that, when you take this approach, a small number of winners pay for dozens, hundreds of failures, and so every single important thing we've done has taken a lot of risk, risk-taking, perseverance, guts, and some have worked out. Most of them have not. That has to happen at every scale level all the way down." “We have to grow the size of our failures as the size of our company” ~Jeff Bezos, CEO of Amazon
  42. 42. Some of Amazon’s costly failures -$170M -$60M-$231M
  43. 43. And much, much more… Acquisitions Investments
  44. 44. @dadovanpeteghem YOU NEED A DUAL MODEL FOR DIGITAL TRANSFORMATION: The Mothership & The Fleet
  45. 45. Amazon has been investing ALL of 
 its profits in expansion for decades
  46. 46. @dadovanpeteghem WHILE WE LOOK AT TECHNOLOGY, THEY WORK ON PROBLEMS 4
  47. 47. SO HOW ABOUT VIRTUAL REALITY? @dadovanpeteghem Stop looking at technology WHAT CAN WE DO WITH BEACONS? SHOULDN’T WE INVEST IN DRONES? DON’T WE NEED A MOBILE APP?
  48. 48. @dadovanpeteghem Stop looking for ideas
  49. 49. @dadovanpeteghem Start solving problems
  50. 50. @dadovanpeteghem Map the patient journey. Try to translate PAINPOINTS TO TOUCHPOINTS
  51. 51. @dadovanpeteghem THEY GO ALL IN ON FUTURE GENERATIONS 5
  52. 52. @jcaudron
  53. 53. @jcaudron
  54. 54. @dadovanpeteghem
  55. 55. @dadovanpeteghem https://www.youtube.com/watch?v=aXV-yaFmQNk
  56. 56. F R O M DIGITIZATION T O TRANSFORMATION
  57. 57. @dadovanpeteghem THEY INNOVATE AROUND THE CORE PRODUCT/ BUSINESS 6
  58. 58. @dadovanpeteghem CUSTOMER RELATION ORGANISATION PRODUCT BUSINESS MODEL Foundation Innovation DIGITIZATION
  59. 59. @dadovanpeteghem CUSTOMER RELATION ORGANISATION PRODUCT BUSINESS MODEL Foundation Innovation TRANSFORMATION New product - old business model Old product - new business model New product - new business model
  60. 60. Facebook Little Red Book Mattel Unveils ThingMaker, A $300 3D Printer That Lets Kids Make Their Own Toys@dadovanpeteghem
  61. 61. @dadovanpeteghem Who is familiar with this guy?
  62. 62. @dadovanpeteghem In 1975, this Kodak employee invented the digital camera. His bosses made him hide it.
  63. 63. @dadovanpeteghem THEY ARE ALWAYS 
 SHIPPING 7
  64. 64. @dadovanpeteghem WHO ARE WE TODAY? WHO DO WE WANT TO BE BY 2020? 90 DAYS SPRINTS HORIZON VISION TOMORROW STRATEGY
  65. 65. @dadovanpeteghem "Execution is the last 99%" - speed will be the variable -
  66. 66. @dadovanpeteghem THE QUICK SHALL INHERIT THE EARTH Fast is better than slow. While slow is adding unnecessary embellishments, fast is out in the world.
 And that means fast can learn from experience while slow can only theorize. Those who ship quickly can improve quickly. So fast doesn’t just win the race. It gets a head start for the next one. Facebook Little Red Book
  67. 67. @dadovanpeteghem “If you are not embarrassed by the first version of your product, you’ve launched too late.” Reid Hoffman Co-founder LinkedIn / VC
  68. 68. JEFF BEZOS ON RUNNING A 350K-EMPLOYEE COMPANY WITH A START-UP MINDSET sec.gov/Archives/edgar/data/1018724/
  69. 69. High-Velocity Decision Making 1. Make most decisions with ~70% of the info you wish you had. 2. “Disagree and commit” if you trust the people but not the idea. 3. Recognize true misalignment early and escalate it immediately. ~Jeff Bezos, CEO of Amazon
  70. 70. @dadovanpeteghem Facebook Little Red Book This is also about the NEXT YOU :-)
  71. 71. @dadovanpeteghem #DF2015
  72. 72. @dadovanpeteghem but watching Messi everyday
 won't make you a great player… You can be inspired…
  73. 73. @dadovanpeteghem WHAT ARE YOU GOING TO DO IN THE NEXT 90 DAYS?
  74. 74. @dadovanpeteghem NEED HELP? CONTACT MEdado.vanpeteghem@duvalunion.com speakersbase.com/dadovanpeteghem
  75. 75. THE CORPORATE
 STARTUP @dadovanpeteghem THRIVING IN A DIGITAL WORLD

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