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Y'all Connect Presented by Alabama Power
June 13, 2014
Brands don’t mean to be like this, they just want to “find efficiencies” and move people “into the sales funnel as quickly as possible.” They don’t mean to make people feel rushed or pressured, yet every single day, brands in the social sphere keep talking “at” customers instead of having conversations “with” them.
This subtle difference is the key to building the best relationships that engage the customer from first-interaction to post-purchase wonderlands.