Utilising social media analytics to drive more targeted marketing.
This presentation provides 8 key considerations for utilising social media analytics to drive more targeted marketing.
These slides were presented at ad:tech London 2014 Conference on the 22 October 2014 by Jim Haysom, formally Business Development Director of Auto Trader and Jamie Riddell, founder of BirdSong, a world leading pay as you go social analytics tool.
Follow Jim Haysom on Twitter @jimhaysom
Follow Jamie Riddell on Twitter @jamieriddell