2. • The image above is the final poster for my teaser trailer ‘Green
Culture’ – I decided to challenge forms and conventions of real
media products by not including as much information about the film
but taking a simple yet effective shot which portrays a dangerous
mood.
• For example, the majority of movie posters have a selling
review line, memorable catch phrase or details about the production
company. However, the picture I have used works well without too
much text bombarding it – therefore captures attention alone.
3. • The effectiveness of my main product (the teaser trailer) in combination to
this poster creates a strong atmosphere of what anecdotes ‘Green Culture’
consist of. I wanted to depict a sense of trouble, which is why I decided to
blur out the suited character in the background, as if the main character in
the foreground has no idea that he is being watched upon. This creates an
immediate sense of mystery for viewers when looking at the poster.
4. • Since the original picture was too dark , I adjusted the levels of
brightness and contrast to the right amount in order for people to
see clearly.
• Color enhancements are essential when making a photo look
professional, especially on film posters. I added a dusty glow to the
image, to give it a worn out look – then touched on the red
highlights on the edges to balance the color.
5. • In terms of technologies in the construction of this poster, I took the
picture on a Canon 5D high definition camera, then used Adobe
Photoshop. An effective program which enabled me to enhance my
selected photo, from looking basic to professional – as you can see below.
6. • The combination of my main product (teaser trailer) and ancillary
texts such as the poster, are effective as they provide an identifiable
link which illustrates the mood, narrative and characters in ‘Green
Culture’. The font colours used are the same for all three products
and the expression of characters are portrayed similarly.
7. • From my audience feedback, I learnt that my target demographic wanted
a professional looking poster without the typical movie aspects. In other
words, the actual image itself should represent an overall mood of what
‘Green Culture’ is about.
• In order to find out what my audience would want to see with my product,
I conducted a focus group which consisted of ten people, answering
questions in regards to suggestions and improvements which could be
made. This provided me with a stronger understanding of the aspects to
include on my poster which meet my viewers needs.
9. • Most film magazine covers consist of vivid colors which beg to
catch the readers attention, however I took a different
approach here, and used black as the dominant color as it has
connotations of power and elegance. Before creating my
magazine cover, I looked at various others in the same industry to
get a better idea of how to construct mine.
10. • My magazine cover uses forms and conventions of professional media
products. I gained thorough understanding of how the industry presents
material by researching into mainstream film magazines and acknowledging
their high quality standard of cover designs. For example, I looked at the
‘Total film’ cover for Casino Royale for inspiration in terms of layout,
structure and to include. (see below)
11. • The effectiveness of my teaser trailer in combination to this magazine
cover works well as it portrays the clear link of characters between all
three products. From the overall look of the ‘Green Culture’ magazine
cover, we can see the seriousness and aggression of the character that is
reflected similarly in the teaser trailer and poster.
• I wanted to illustrate a sense of danger in both the poster and magazine
cover since the narrative of ‘Green Culture follows a sequence of
troublesome events. Therefore, I added smoke on the cover to symbolize
this, which works well against jet black.
12. • The image above is a comparison between the original magazine
picture used to the final edited version. As you can see, there has
been an obvious adjustment in brightness and contrast. This was
done with a general purpose of making the cover more eye catching
as black can be tough to grab attention – which is why I also created
a smoke effect using the paint brush in Photoshop.
