Analysing existing poster products

1. Codes and conventions
The codes and conventions circling around print adverts would have to include a focus on
the colour schemes, the use of fonts, who and what information will be placed on the
outcome. The resulted answers are essential, some more than others, for this topic giving
the audience the right impression for what the print advertises.
For the title ofthis poster, a sans seriffont is used introducing a serious tone with how
sharp and bold the font is. Another note would be the colour, the use ofred gives off
an element for blood adding to the theme of the plot.
To promote the title a seriffont is in use captivating the viewers.By grabbing the
reader’s attention, horror fans will grow an interest to watch the fil seeing it, as stated,
both terrifying and is based offa popular book.
Without words, it is pretty clear for everyone to understand the main plotfor this
movie. Anyone who comes across the image alonecan easily guess a shark is
terrorizing the waters, which is helped by the fact you can see the shark is swimming,
mouth open, towards the swimming woman ready to chomp. Even if the people
themselves have never seen nor heard ofthe title.
So, with only using an image to show the focus, it saves time and grabs attention
easier as now people aren’t much for reading these days.Ifa paragraph was placed
instead not as many people will have the interest to look into the film, less watchers.
But with an obvious picture used to advertise, therewill be more who will want to give
the film a watch.
Continuing with sans seriffont, credit is given to the main castin a clearway
highlighting that they are the main actors for the title. With that, ifanyone’s heard of
the names before seeing Jaws, they willplan to watch the title for that very actor.
Additionally, credit is also given to the director, few co-stars, the author ofthe novel,
and a few more who played a part in the BTS. Being smaller and more hidden away,
this saves from distracting what most ofthe audience is more interested in seeing.
(Everything above.)
For the main title ofthis film, more ofa sans seriffont is used but with an interesting
colour scheme outlining the white with an orange matching the theme ofthe poster
followed by how the title has been wrote out being in all caps remaining quite
captivating.
As for the image, it appears mysterious. Sticking with the idea ofHalloween, a
pumpkin is revealed to be shaping, blending behind someone’s hand gripping tightly
onto a knife adding to the holiday’s atmosphere revealing fully there is something
special about that one day.
As well, the colour scheme. Nothing looks out ofplace, matching with orange the
poster itselflooks spooky. And seeing the veins on the characters hand, we as the
audience know there is aggression to thatgrip proving it will be a part ofthe horror
genre. Making the viewers interested in finding out why that aggression has been
placed.
Another pointer, the text stating ‘The night he came home’ is also interesting as only
the word ‘he’ is italic whereas therest ofthe sentenceis not. This highlights that the
story will be showing a one-man job. Showing whoever this ‘he’ character is, will be
the main focus leading the audience’s curiosity to grow. Wondering such questions;
Who is this ‘he’? Why does it seem offhe’s returning home? Is this vengeance? All
questions to make those who ask, want to watch.
Like the Jaws poster, credits for those who were apart ofthe filmmaking are hidden at
the bottom, small not taking up much of the cover. Although it is interesting to see
who worked on the film, not many people will stop to examine a poster for the
director, screenwriters, unknown actors, etc. So, compared to the rest ofthe cover,
not much effort will have gone into the editing ofthis section.

2. Uses and Gratification Theory
By showing this ad to people, they’ll most likely believe the Canon camera, as advertised, is an essential
packing item for their next adventure. As without the camera, there isn’t near as much satisfaction taking
images by ones phone camera as there would be less storage, a downgraded quality, and the images would
be scattered everywhere. As with a camera, all the pictures and videos taken would be safely stored in one
area.
Semiotics Theory
The artwork in this poster uses a metaphor to draw the attention of their sellers. Passing the message that a
digital camera is basically a suitcase for all your memories.
Cultivation Theory
In a way that’s like brainwashing, those who notice this add will grow, even a little, determined to go out of
their way for this camera; seeing all the memories they could capture, hold all in one place to look back on in
future days. Believing without the camera, they will miss out on looking back on the past.
Two-step flow Theory
In this case, Canon is the opinion leader whilst we are the audience for this theory. This is evidenced by the
informative paragraph listing moments to capture coming from the company themselves, then the tagline
“Made of your moments together” announcing we ourselves are the target audience for the poster.
Technical Codes
With an overhead shot of the camera, it appears the prop has been placed on a table laid waiting to be picked
up and used, followed by the use of spare items laying about ready to get placed inside the ‘suitcase’.

3. Persuasive/emotive techniques used.
The tagline, “DON’T FEAR CHANGE. CRAVE IT.” Motivation towards anyone who wants to make a change in the
world using a camera. Another note, the poster itself is designed as if to be a polaroid image. The picture placed
in, somewhat, the middle with a header above, then information underneath all placed with a white background,
following along with the camera work theme
Usage of fonts.
Mostly using a sans serif font, the texts are quite simple yet still captivating from the tagline. Even with lack of
information, the imagery tells the viewers what they need to know.
Who is the audience?
There is mention that the advertised camera was made for the new generation. The most recent generation at
this very moment is those born within the years 1997-2012. Ages being 9-24. Anyone interested in photography
would entitled for the main focus of this advertisement considering the product. Being a specific age group, it
would make sense as the youngest generation are the ones growing up with technology, relying on technology.
As for older generations, they will only be using what they have to use wanting to avoid them as a whole.

4. Although my analysing may possibly be wrong or not the best even, I came to a realisation
achieved by my research. When it comes to creating a poster advertisement, everything is
thought through. Nothing is just slapped together randomly to then just call it that. Unless
of course the poster is lazy as not everyone will put effort into a print ad. But by giving a
meaning as to why what’s in place is in place, a real impression is given. The creators want
to impress the audience. For example, as to what I mean, just showing a camera and calling
that advertisement isn’t going to attract anywhere as near as to the number you want to
achieve. But with effort, your target audience will be intrigued leading them to invest on the
product, pushing your business forward.
I couldn’t really say what I would definitely use or/and not use in my future projects. All I
can say is I will, form now and always aim to use maximum effort for every project that
comes up. Will never slap things together just because it looks nice but will give every
section a purpose as to why I have chosen to put it all to use without going over the top. Not
saying effort will excluded from the look of the product, making it visually pleasing will also
be in minds for production.