1. IN WHAT WAYS DOES YOUR MEDIA
PRODUCT USE, DEVELOP AND CHALLENGE
FORMS AND CONVENTIONS OF REAL
MEDIA PRODUCTS?
Evaluation Question One

2. Poster
USE : BLUE TINGE
DEVELOP: MISE EN SCENE OF WINDOW PANE
CHALLENGE: BACKGROUND IMAGE

3. I have decided to use the poster for film “The Eye” as despite not basing my production on
this poster, I feel it is one most like mine. Conventions from this which I feel are visible in my
work:
• The use of a blue tinge. As I was producing a horror/thriller film, I thought it was
important to create a dark effect. However, the poster for “The Eye” is in much brighter
contrast, mine appears much darker.
• The positioning of the title and tag line is also similar, I have positioned my tagline
beneath the title of my film, as I wanted the title to be the first thing which is read. This
is a convention which is common in many film posters.
• Another similarity would be the fact that I have only used on character in my film
poster, which is seen in poster for film “The Eye”. I chose to use the villain so it was
evident from the poster that the film would be a horror/thriller film, which is evident
from the mise-en-scene in terms of costume.
Poster: Use

4. Poster: Develop
Area which I have developed in the production of my film poster would be:
• Mise-en-scene shown in the poster for “The Eye”. I have used a similar idea, in that it
looks as though Jessica Alba in stood at a window, however I have developed this
further in that I created a wooden window frame using Photoshop to place on top of
my image. This gives the effect of the villain looking through the window, which I
thought would work well for a horror/thriller poster.
• The positioning of the actors names has been challenged. I have placed mine at the
top, however “The Eye” has placed them above the title. I chose not to do this as my
film has two main actors and so it would look uneven above the title of the film.

5. Looking at the poster for “The Eye”, areas which I have challenged from this poster would
be:
• The use of colour. “The Eye” is primarily in Black & White, with the focus being on the
blue tinge, however I have challenged this by using my font red. I chose to do this in
order to create synergy between the trailer and my magazine, as I wanted it to be easily
identified as being for the same film. Throughout the production of all products I have
used the font in red.
• Another thing which could be identified as a challenge would be the background image. I
took my image separately, which allowed me to create the effect of the trees, and also
allowed me to make his body slightly opaque, giving the effect that he is hard to be seen.
This is something which is completely challenged from the poster of “The Eye”.
Poster: Challenge

6. Magazine
USE : POSITIONING OF MASTHEAD
USE : MAIN CHARACTER POSITIONING
USE : POSITIONING OFMAIN STORY
DEVELOP: BANNER

7. Magazine: Use
Conventions from Total Film which I have used in my magazine are;
• Positioning of the masthead, I have followed the typical convention of all magazines by
positioning my masthead at the top of my magazine. My font is also quite similar, in that
it is quite chunky. I have also used the same colour as Total Film.
• Positioning of the main character. This is similar in both my magazine and Total film, the
shot type is also quite similar. The use of just one character of the film helps my
magazine follow the conventions of magazines, as it is unlikely that you see more than
one person on a cover.
• I have used a similar layout to total film, as I chose to put my main story about my film in
the centre in a large font. This helps make the story stand out.

8. Magazine: Develop
Conventions which I have developed from Total Film Magazine are:
• The use of writing within the masthead, total film have put the word “TOTAL” inside the
masthead, which is something that I have also done with the phrase “The horror issue”. I
have developed this by putting this across a few letters, by using a white box in order to
blend in with the text
• I have developed the banner used on total film, in that the one on my magazine is more
of a strip banner as opposed to two separate lines. I have used the same colours and use
of stars between films.

9. Magazine: Challenge
Conventions from Total Film which I have challenged in my magazine are;
• Mise-en-scene in terms of lighting, the lighting on my image is much darker compared to
the one of total film, which is due to the fact that my magazine is for a horror thriller film
as opposed to children's fantasy film Charlie and The Chocolate Factory. This is a
complete difference.
• The use of story tabs is something which I have challenged from other magazines, I
created these using the rectangle tool on Photoshop and changed the opacity to lower
so that the image was still visible behind. This allowed it to stand out much more.

10. Conventions which I have used from existing media products are:
• Prom Night: use of an establishing shot, allows to show location. This was part of our
equilibrium of the trailer.
• Prom Night: Prop use, use of a flash of a knife in the montage, this was something which
we thought would be appropriate to fit in with the horror genre.
Trailer: Use

11. Trailer: Use
• Montage: we used a montage in our trailer which is common in trailers such as Prom
Night and Obsessed as it allowed us to show the high peaks in our trailer.
• Use of an equilibrium. Shown also in prom night: allows characters to be recognized.
Shows main character in natural environment. Used in our trailer with the use of the
college scene.

12. Trailer: Develop
Conventions which I have developed from existing media products are:
• One Hour Photo used shots where a photograph was being shot, then fade to white and
a collection of images was shown. We developed this further by having a shot of a
photograph which zoomed out into a picture wall of the victim. We thought this added
to the horror aspects, making it seem much more creepy.
• Title Pages. Ours tend to disappear off the screen, and we have also used the colour
red, where as other stalker films tend to have used white.

13. Trailer: Develop
• Horror narratives have someone who could potentially help the victim. We have
developed this from the usual horror films by using a young girl as a character who us
trying to help, as opposed to a male. - Questions whether she will be of any help to the
victim.

14. Trailer: Challenge
Conventions which I have challenged from existing media products are:
• The use of a shot-reverse-shot/ parallel editing was something which I had not found in
existing film trailers, we used this to show a clear difference between the victim and the
stalker.
• Use of location in our film. We used a location of an underground car park which has not
been seen often in many film trailers for stalker films. We used this as we thought it
looked quite creepy and it had appropriate lighting for horror films.
• The use of sound in our trailer: we use a voiceover as the title pages are shown which is
whispering the words. This is a challenge to usual voiceovers on film trailers.