1. Music Magazine
Audience Research
Survey – Result Analysis
By Hannah Penton

2. Concluding from the results of the first question the target audience that I will
most likely base my magazine towards are those aged around 18 and 19, because
those were the resounding majority who completed the survey.

3. The basis of these results show that I will be aiming towards the female
majority, when considering the concept of my music magazine. However I will still
need to consider the male minority that answered the survey, so I can appeal to them
as well and provided them with a magazine that they would be willing to read.

4. The greater part of people only read/ buy magazines a few times a year which might
suggest that people don’t tend to ‘buy’ magazines that often any more, so perhaps I
should think about making the music magazine available to read online.
Going by the following highest answer of ‘few times a month’ – I could consider
making the magazine a every other month issue. This may well keep people interested
to continually read the magazine on a monthly basis.

5. The above table shows the
results of my forth
question, It shows those
music genres that people
find most interesting. I will
use the top genres as the
origin of what type of
music I will use in the
magazine I’ll later produce.
The results show that the
people prefer Pop/Rock as
the most popular genre
followed by Indie.
In addition to the above answers the option
for the audience to give their own opinion
if there are any other musical genres that
they prefer.
The pie chart here shows other percentages
of additional responses – the other most
popular was Dubstep.

6. Unfortunately most people have
specified that they don’t
actually tend to read music
magazines, so I will have to use
the next popular answer.
The reason for this question is
that I will take inspiration from
the most prevalent response,
and take ideas from it and see
how the layout and styling's
make it attractive to individuals.
The magazine I will take
preference to shall be Rolling
Stones.
Here shows the other responses of
additional music magazines that the
respondents tend to read.
None of those listed have the majority
over ‘Rolling Stone’ magazine so they
won’t effect the overall conclusion of
this question. But the most common
additional response is NME.

7. This next question outlines what colour scheme that I will use as the house style for the upcoming music
magazine.
With 27% I shall use the mass vote and incorporate a mix of monochrome (meaning black and white) and
colour.
I feel like this could create a modern, contemporary look for the music magazine, furthermore as I will be using
colour I've seen that out of the options for either bright or bold colours; bold had a bigger response, therefore
when using colour along with monochrome, I will aim for bold colours to suit the needs of the audience.

8. Other features respondents have
proposed that they would like to
see in a magazine to attract them
are shown in the following table.
In my opinion, the need for ‘well
known cover artists’ is very
important as this is will attract
customers to stop and look at it.
Reasoning for the question is that I need to get an idea of
what people look for in magazines that attract them to pick
it up and buy or read them.
The findings have shown that to keep consumers attentive
they see Vouchers as an eye-catching feature. More so
they would also like to see Exclusive Interviews! I will try
to incorporate these ideas into my magazine.

9. The magazines layout is an extremely important factor I need to consider
when designing my magazine, if I want to appeal to a specific audience and
keep them interested I need to know what makes them do so.
After asking I established that the people I wish entice prefer an equal
amount of images and text.

10. Findings show that ‘New Look’ and
‘Topshop/Topman’ are the most popular with
respondents.
These branding I know are high quality and
affordable for my current target audience
(Question1) I will be able to use these type
brands when trying to advertise inside my
magazine, this will hopefully tempt to new
buyers because they can associate with this
type of branding.
Other suggestions show that they like River
Island in particular.
“Any thing that isn't worn by everyone and
14 year old girls such as Hollister, Superdry
and A&F. Brands like Pretty Green, Ralph
Lauren, Calvin Klein, Diesel, Hugo
Boss, Armani, Replay, Franklin and
Marshall are better examples of real quality This is a detailed feedback from a potential buyer, however
brands! These are much more durable than this response isn’t representative of my target audience, they
brands such as Hollister and Superdry, as I are most likely to be unable to afford these high end brands.
have found out at my cost. Don't encourage However I will take into consideration of their comment and
people to buy into these poorly made
products!”
incorporate their suggestions into my reader profile.

11. For those artists that I wish to feature in my magazine I am hesitant of what particular
area I need to research to acquire a variety of music to allure new readers.
The consensus out of the options given were that people would like to hear about artists
and music internationally. Hence I will need to do research on international artists that
are in the genre of Pop/Rock – since this is was concluded from question 4, I can also
take insight from magazines like Rolling Stone (question 5)

12. CONCLUSION
Result
These survey results
Question 1: Age 18 -19 will help me create a
Question 2: 72% Female reader profile for my
magazine as it provides
Question 3: Make magazine available online and every other me with idealistic ideas
month.
that people have
Question 4: Pop/ Rock magazine with some Indie music. answered.
Question 5: I’ll take inspiration from Rolling Stone magazine.
Question 6: Mix of Monochrome and Colour.
The branding that
Question 7: Vouchers & Exclusive interviews – additional  consumers have said
Well known cover artist.
they like to buy, I
Question 8: Equal amounts of text and images. integrate these into my
Question 9: Topshop/ Topman and New Look – highest ratings magazine reader profile.
– Question 9.
Question 10: International artists and news