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AUDIENCE FEEDBACK OF STATUS
MAGAZINE
Chibuzo Ikpechukwu
INTRODUCTION
ο‚’ In order to find out what my potential audience think
  about my magazine, I have devised a questionnaire
  to be answered by a selected few.
ο‚’ The questionnaire is combined with open and
  closed questions in order for me to get a thorough
  insight on the audiences’ opinions.
1) DO YOU LIKE THE COLOURS USED?
   IF NOT, WHAT OTHER COLOURS WOULD
   YOU SUGGEST                                             Question 1 Analysis
                                                      I used this question to ask
                                                      people if they liked the colours
       Do you like the colours used?                  used in the magazine.
                                                      The majority of people asked
                                                      said they liked the colour
                                                      scheme of STATUS magazine.
                                                      However one person
                                            Yes       suggested that a white
                                            No        background should be used
                                                      instead of the black
                                                      background for the front cover
                                                      and the contents page.
                                                      From the results I can tell that
                                                      my choice of colour scheme
                                                      was good. I may consider
                                                      using a different colour
                                                      scheme in every issue.
This was a multiple choice and open answer question
2) WHAT DO YOU THINK OF THE PICTURES
   USED THROUGHOUT THE MAGAZINE?

         Thoughts on pictures?                   Question 2 Analysis
   3.5                                    This question was used to find
     3                                    out what the audience thought
                                          about the images used in the
   2.5
                                          magazine.
     2                                    The responses I received told me
   1.5                                    that overall they thought the
     1                        Thoughts    pictures used were of good
   0.5                        on          quality however the image on the
     0                        pictures?   contents page looked stretched.
                                          Also one respondent thought the
                                          picture at the end of the article
                                          was oddly placed.




This was an open answer question
3)DO      YOU FEEL                             4) WHAT GENRE OF
          THE ARTICLES                                   MUSIC WOULD YOU
                                                         SAY THIS MAGAZINE
          ARE RELEVANT                                   IS FOR? HOW CAN
          TO YOU?                                        YOU TELL?




                                   Question 3 & 4 Analysis
 I used these questions to find out if the articles in STATUS were relevant to what would
 appeal to the target audience and to see if the target audience could figure out what
 genre the magazine was from the contents.
 The results from these questions showed me that the choice of articles and people
 featured in articles had paid off because my audience were able to identify the genre of
 STATUS and would be interested in the articles in the magazine.

Question 3 was a multiple choice question
Question 4 was an open answer question
5) DO YOU THINK THE MAGAZINE APPEALS
   TO PEOPLE YOUR AGE? (THROUGH
   FONT, COLOURS, LANGUAGE, PICTURES, C
   ONTENT ETC.) IF NOT, WHY?
  2.5
                                                          Question 5 Analysis
    2                                                 I used this question to see if
  1.5                                                 STATUS appealed to the
                                   16 - 20
                                                      target audience.
    1                              21 - 25            This showed me the
  0.5                              26 - 30            magazine did appeal to the
    0                                                 target audience.
            Yes         No




This was a multiple choice and open answer question
6) DO YOU THINK THE PRICE OF THIS
   MAGAZINE IS REASONABLE? (Β£3.95)

                   Price?                             Question 6 Analysis
    4                                          As this magazine is planned to be
    3                                          sold in stores, I needed if the
    2                                          target audience would be willing
                                     Price?    to pay the proposed price (Β£3.95).
    1
                                               Although my competitors (other
    0
                                               Hip-hop magazines) sell their
            Yes          No                    magazines at Β£3.95 in
                                               London, people I asked said that it
                                               may be too expensive.
                                               I may have to consider reducing
                                               the price after receiving these
                                               results.




This was a multiple choice and open answer question
7) WOULD YOU BUY THIS MAGAZINE OR
   RECOMMEND IT TO A FRIEND? AND WHY?

             Buy/Recommed?                                  Question 7 Analysis
                                                       I found that those who
                                I would buy this
                                magazine
                                                       wouldn't buy the magazine but
                                                       recommend to their friends the
                                I would buy this       price had affected their choice.
                                magazine and
                                recommend to friends   The person who did say they
                                I wouldn’t buy this    would buy the magazine said it
                                magazine but I would
                                recommend to friends   was because β€œhip-hop
                                I wouldn’t do either   magazines that feature a lot of
                                                       UK artists only seem to appear
                                                       online. It’s a nice change to
                                                       have magazine out in the
                                                       mass market.”




This was a multiple choice and open answer question

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Audience Feedback of STATUS Magazine

  • 1. AUDIENCE FEEDBACK OF STATUS MAGAZINE Chibuzo Ikpechukwu
  • 2. INTRODUCTION ο‚’ In order to find out what my potential audience think about my magazine, I have devised a questionnaire to be answered by a selected few. ο‚’ The questionnaire is combined with open and closed questions in order for me to get a thorough insight on the audiences’ opinions.
  • 3. 1) DO YOU LIKE THE COLOURS USED? IF NOT, WHAT OTHER COLOURS WOULD YOU SUGGEST Question 1 Analysis I used this question to ask people if they liked the colours Do you like the colours used? used in the magazine. The majority of people asked said they liked the colour scheme of STATUS magazine. However one person Yes suggested that a white No background should be used instead of the black background for the front cover and the contents page. From the results I can tell that my choice of colour scheme was good. I may consider using a different colour scheme in every issue. This was a multiple choice and open answer question
  • 4. 2) WHAT DO YOU THINK OF THE PICTURES USED THROUGHOUT THE MAGAZINE? Thoughts on pictures? Question 2 Analysis 3.5 This question was used to find 3 out what the audience thought about the images used in the 2.5 magazine. 2 The responses I received told me 1.5 that overall they thought the 1 Thoughts pictures used were of good 0.5 on quality however the image on the 0 pictures? contents page looked stretched. Also one respondent thought the picture at the end of the article was oddly placed. This was an open answer question
  • 5. 3)DO YOU FEEL 4) WHAT GENRE OF THE ARTICLES MUSIC WOULD YOU SAY THIS MAGAZINE ARE RELEVANT IS FOR? HOW CAN TO YOU? YOU TELL? Question 3 & 4 Analysis I used these questions to find out if the articles in STATUS were relevant to what would appeal to the target audience and to see if the target audience could figure out what genre the magazine was from the contents. The results from these questions showed me that the choice of articles and people featured in articles had paid off because my audience were able to identify the genre of STATUS and would be interested in the articles in the magazine. Question 3 was a multiple choice question Question 4 was an open answer question
  • 6. 5) DO YOU THINK THE MAGAZINE APPEALS TO PEOPLE YOUR AGE? (THROUGH FONT, COLOURS, LANGUAGE, PICTURES, C ONTENT ETC.) IF NOT, WHY? 2.5 Question 5 Analysis 2 I used this question to see if 1.5 STATUS appealed to the 16 - 20 target audience. 1 21 - 25 This showed me the 0.5 26 - 30 magazine did appeal to the 0 target audience. Yes No This was a multiple choice and open answer question
  • 7. 6) DO YOU THINK THE PRICE OF THIS MAGAZINE IS REASONABLE? (Β£3.95) Price? Question 6 Analysis 4 As this magazine is planned to be 3 sold in stores, I needed if the 2 target audience would be willing Price? to pay the proposed price (Β£3.95). 1 Although my competitors (other 0 Hip-hop magazines) sell their Yes No magazines at Β£3.95 in London, people I asked said that it may be too expensive. I may have to consider reducing the price after receiving these results. This was a multiple choice and open answer question
  • 8. 7) WOULD YOU BUY THIS MAGAZINE OR RECOMMEND IT TO A FRIEND? AND WHY? Buy/Recommed? Question 7 Analysis I found that those who I would buy this magazine wouldn't buy the magazine but recommend to their friends the I would buy this price had affected their choice. magazine and recommend to friends The person who did say they I wouldn’t buy this would buy the magazine said it magazine but I would recommend to friends was because β€œhip-hop I wouldn’t do either magazines that feature a lot of UK artists only seem to appear online. It’s a nice change to have magazine out in the mass market.” This was a multiple choice and open answer question