2. INTRODUCTION
ο’ In order to find out what my potential audience think
about my magazine, I have devised a questionnaire
to be answered by a selected few.
ο’ The questionnaire is combined with open and
closed questions in order for me to get a thorough
insight on the audiencesβ opinions.
3. 1) DO YOU LIKE THE COLOURS USED?
IF NOT, WHAT OTHER COLOURS WOULD
YOU SUGGEST Question 1 Analysis
I used this question to ask
people if they liked the colours
Do you like the colours used? used in the magazine.
The majority of people asked
said they liked the colour
scheme of STATUS magazine.
However one person
Yes suggested that a white
No background should be used
instead of the black
background for the front cover
and the contents page.
From the results I can tell that
my choice of colour scheme
was good. I may consider
using a different colour
scheme in every issue.
This was a multiple choice and open answer question
4. 2) WHAT DO YOU THINK OF THE PICTURES
USED THROUGHOUT THE MAGAZINE?
Thoughts on pictures? Question 2 Analysis
3.5 This question was used to find
3 out what the audience thought
about the images used in the
2.5
magazine.
2 The responses I received told me
1.5 that overall they thought the
1 Thoughts pictures used were of good
0.5 on quality however the image on the
0 pictures? contents page looked stretched.
Also one respondent thought the
picture at the end of the article
was oddly placed.
This was an open answer question
5. 3)DO YOU FEEL 4) WHAT GENRE OF
THE ARTICLES MUSIC WOULD YOU
SAY THIS MAGAZINE
ARE RELEVANT IS FOR? HOW CAN
TO YOU? YOU TELL?
Question 3 & 4 Analysis
I used these questions to find out if the articles in STATUS were relevant to what would
appeal to the target audience and to see if the target audience could figure out what
genre the magazine was from the contents.
The results from these questions showed me that the choice of articles and people
featured in articles had paid off because my audience were able to identify the genre of
STATUS and would be interested in the articles in the magazine.
Question 3 was a multiple choice question
Question 4 was an open answer question
6. 5) DO YOU THINK THE MAGAZINE APPEALS
TO PEOPLE YOUR AGE? (THROUGH
FONT, COLOURS, LANGUAGE, PICTURES, C
ONTENT ETC.) IF NOT, WHY?
2.5
Question 5 Analysis
2 I used this question to see if
1.5 STATUS appealed to the
16 - 20
target audience.
1 21 - 25 This showed me the
0.5 26 - 30 magazine did appeal to the
0 target audience.
Yes No
This was a multiple choice and open answer question
7. 6) DO YOU THINK THE PRICE OF THIS
MAGAZINE IS REASONABLE? (Β£3.95)
Price? Question 6 Analysis
4 As this magazine is planned to be
3 sold in stores, I needed if the
2 target audience would be willing
Price? to pay the proposed price (Β£3.95).
1
Although my competitors (other
0
Hip-hop magazines) sell their
Yes No magazines at Β£3.95 in
London, people I asked said that it
may be too expensive.
I may have to consider reducing
the price after receiving these
results.
This was a multiple choice and open answer question
8. 7) WOULD YOU BUY THIS MAGAZINE OR
RECOMMEND IT TO A FRIEND? AND WHY?
Buy/Recommed? Question 7 Analysis
I found that those who
I would buy this
magazine
wouldn't buy the magazine but
recommend to their friends the
I would buy this price had affected their choice.
magazine and
recommend to friends The person who did say they
I wouldnβt buy this would buy the magazine said it
magazine but I would
recommend to friends was because βhip-hop
I wouldnβt do either magazines that feature a lot of
UK artists only seem to appear
online. Itβs a nice change to
have magazine out in the
mass market.β
This was a multiple choice and open answer question