This document provides guidance on how to write paragraphs using the PEE (Point, Evidence, Explanation) structure. It explains that PEE allows for structured writing and ensures good answers. It defines connotation and denotation. Examples are given of using PEE to analyze how presentational devices in advertisements aim to persuade audiences, including discussing the use of color and images. Students are prompted to practice writing their own PEE paragraphs analyzing persuasive techniques in examples provided.