SlideShare a Scribd company logo
COPYWRITING STYLES
IN ADVERTISING
BY NISHAM
Descriptive Copy
• This type of copy describes the important and relevant characteristics
• This kind of ad showcases features of the product.
• It is very simple and of non-technical nature.
• It does not have any specialty which can attract the attention of the target
consumers or may compel them to read it.
• It is very much similar to a press account or news item simply giving relevant
information to the public without any stylish touch
-continue
• The copy uses direct active sentence. There are short and pithy sentences.
• Most importantly they seems to be like a commonplace announcement.
Scientific Copy
• Such types of copies are technical in nature
• These kind of ads generally used by drugs and pharmaceutical firms
elaborating the propositions of properties and constituents of the product.
• This type of copy is usually meant for professional or for those who are
really interested in such types of information.
Colloquial copy or Conversational Copy
• The colloquial copy presents the message in the way of conversation.
• It uses an informal language and conversation takes place in terms of ‘I’ and
‘You’ with personal reference to reader and the advertiser.
• In such copy the style is one of a personal talk or one of an eyewitness
account.
• Some of the informal statements can even become a dialogue. In many TV
advertisements, we find the colloquial copy.
Humorous Copy
• It exploits the sense of humor of the people.
• It turns the reader laughter.
• All examples and statements in such copy are fully to make the reader smile.
• These Ads narrate the message in more humorous way to gain attention on
masses
• Humor has been heavily used in advertising-especially in TV commercials.
Narrative Copy
• In such copy of ads there will be a fictional story narrated.
• The benefits of the product emerge from the story.
• Maybe, the narrative is humorous. Or else, it has strong appeal. It should
make an imprint on our memory.

More Related Content

What's hot

Advertising appeal
Advertising appealAdvertising appeal
Advertising appeal
Bhumika Ratan
 
Media selection in advertising
Media selection in advertisingMedia selection in advertising
Media selection in advertising
Dr. Jignesh Gohil
 
TYPES OF ADVERTISEMENT COPY
TYPES OF ADVERTISEMENT COPYTYPES OF ADVERTISEMENT COPY
TYPES OF ADVERTISEMENT COPY
AswinRahulCL
 
Copywriting
CopywritingCopywriting
Copywriting
Nyssa Razzak
 
Appeals of advertisement
Appeals of advertisementAppeals of advertisement
Appeals of advertisement
Aswin prakash i , Xantus Technologies
 
Copywriting
CopywritingCopywriting
Copywriting
NEO NEWS NETWORK
 
Introduction to advertisement - Basics of advertising
Introduction to advertisement - Basics of advertisingIntroduction to advertisement - Basics of advertising
Introduction to advertisement - Basics of advertising
Rai University Ahmedabad
 
Ppt of advertising appeal
Ppt of advertising appealPpt of advertising appeal
Ppt of advertising appeal
Suchitra Panigrahi
 
Creative Advertising
Creative AdvertisingCreative Advertising
Creative Advertising
Teaching Excellence
 
Client agency relationship
Client agency relationshipClient agency relationship
Client agency relationship
Vikram Singh
 
Advertising: Nature, Scope & Types
Advertising: Nature, Scope & TypesAdvertising: Nature, Scope & Types
Advertising: Nature, Scope & Types
Anubha Rastogi
 
Creativity in advertising
Creativity in advertising Creativity in advertising
Creativity in advertising
Ali Heydari
 
Ppt on types of advertising
Ppt on types of advertisingPpt on types of advertising
Ppt on types of advertising
phaneendra u
 
Advertising appeals
Advertising appealsAdvertising appeals
Advertising appeals
Nijaz N
 
ethical and legal aspects of advertising
ethical and legal aspects of advertisingethical and legal aspects of advertising
ethical and legal aspects of advertising
Jaina mary Joseph
 
Types of advertisements
Types of advertisementsTypes of advertisements
Types of advertisements
krishna kumar
 
Copywriting
CopywritingCopywriting
Copywriting
Sajal Arora
 
Types of Advertisement
Types of AdvertisementTypes of Advertisement
Types of Advertisement
Syed Ali Hassan Shah
 
Advertising print media
Advertising print mediaAdvertising print media
Advertising print media
University of Gujrat
 
Advertising copy
Advertising   copyAdvertising   copy
Advertising copy
Mushfiqul Hassan
 

What's hot (20)

Advertising appeal
Advertising appealAdvertising appeal
Advertising appeal
 
Media selection in advertising
Media selection in advertisingMedia selection in advertising
Media selection in advertising
 
TYPES OF ADVERTISEMENT COPY
TYPES OF ADVERTISEMENT COPYTYPES OF ADVERTISEMENT COPY
TYPES OF ADVERTISEMENT COPY
 
Copywriting
CopywritingCopywriting
Copywriting
 
Appeals of advertisement
Appeals of advertisementAppeals of advertisement
Appeals of advertisement
 
Copywriting
CopywritingCopywriting
Copywriting
 
Introduction to advertisement - Basics of advertising
Introduction to advertisement - Basics of advertisingIntroduction to advertisement - Basics of advertising
Introduction to advertisement - Basics of advertising
 
Ppt of advertising appeal
Ppt of advertising appealPpt of advertising appeal
Ppt of advertising appeal
 
Creative Advertising
Creative AdvertisingCreative Advertising
Creative Advertising
 
Client agency relationship
Client agency relationshipClient agency relationship
Client agency relationship
 
Advertising: Nature, Scope & Types
Advertising: Nature, Scope & TypesAdvertising: Nature, Scope & Types
Advertising: Nature, Scope & Types
 
Creativity in advertising
Creativity in advertising Creativity in advertising
Creativity in advertising
 
Ppt on types of advertising
Ppt on types of advertisingPpt on types of advertising
Ppt on types of advertising
 
Advertising appeals
Advertising appealsAdvertising appeals
Advertising appeals
 
ethical and legal aspects of advertising
ethical and legal aspects of advertisingethical and legal aspects of advertising
ethical and legal aspects of advertising
 
Types of advertisements
Types of advertisementsTypes of advertisements
Types of advertisements
 
Copywriting
CopywritingCopywriting
Copywriting
 
Types of Advertisement
Types of AdvertisementTypes of Advertisement
Types of Advertisement
 
Advertising print media
Advertising print mediaAdvertising print media
Advertising print media
 
Advertising copy
Advertising   copyAdvertising   copy
Advertising copy
 

Similar to COPYWRITING STYLES IN ADVERTISING (5)

Copywriting and testing
Copywriting and testingCopywriting and testing
Copywriting and testing
chandrashekar prabhakar
 
copy writting.pptx
copy writting.pptxcopy writting.pptx
copy writting.pptx
Fragged
 
COPY WRITING - Writing copy for various Media
COPY WRITING - Writing copy for various MediaCOPY WRITING - Writing copy for various Media
COPY WRITING - Writing copy for various Media
M.V.L.U. COLLEGE
 
COPY WRITING - How to Write Copy In General
COPY WRITING - How to Write Copy In GeneralCOPY WRITING - How to Write Copy In General
COPY WRITING - How to Write Copy In General
M.V.L.U. COLLEGE
 
COPYWRITING - TRANSCREATIVITY
COPYWRITING - TRANSCREATIVITYCOPYWRITING - TRANSCREATIVITY
COPYWRITING - TRANSCREATIVITY
M.V.L.U. COLLEGE
 
Building+of+an+Advertisement.pptx.pdf
Building+of+an+Advertisement.pptx.pdfBuilding+of+an+Advertisement.pptx.pdf
Building+of+an+Advertisement.pptx.pdf
Siddique41
 
M2 (U20) - Task 2 powerpoint - Sam Jordan
M2 (U20) - Task 2 powerpoint - Sam JordanM2 (U20) - Task 2 powerpoint - Sam Jordan
M2 (U20) - Task 2 powerpoint - Sam Jordan
SamJordan47
 
Evaluation 1
Evaluation 1Evaluation 1
Evaluation 1
kellypereira95
 
1. research 3
1. research 31. research 3
1. research 3
AmyWatson69
 
INTRODUCTION TO COPYWRITING
INTRODUCTION TO COPYWRITINGINTRODUCTION TO COPYWRITING
INTRODUCTION TO COPYWRITING
M.V.L.U. COLLEGE
 
1. research
1. research1. research
1. research
AmyWatson69
 
Functions of a pr agency
Functions of a pr agencyFunctions of a pr agency
Functions of a pr agency
Aamir Abbasi
 
Which ad assignment
Which ad assignment Which ad assignment
Which ad assignment
baileyrjarvia
 
How to localise tone of voice
How to localise tone of voiceHow to localise tone of voice
How to localise tone of voice
Freedman
 
Evaluation
EvaluationEvaluation
Evaluation
Jessica Milverton
 
Question 5
Question 5Question 5
Question 5
811553
 
Evaluation
EvaluationEvaluation
Evaluation
Jessica Milverton
 
Print Advertisement
Print Advertisement Print Advertisement
Print Advertisement
amckean
 
The Big idea_Advertising.
The Big idea_Advertising.The Big idea_Advertising.
The Big idea_Advertising.
Prashant Kumar
 
Which ad assignment
Which ad assignment Which ad assignment
Which ad assignment
baileyrjarvia
 

Similar to COPYWRITING STYLES IN ADVERTISING (5) (20)

Copywriting and testing
Copywriting and testingCopywriting and testing
Copywriting and testing
 
copy writting.pptx
copy writting.pptxcopy writting.pptx
copy writting.pptx
 
COPY WRITING - Writing copy for various Media
COPY WRITING - Writing copy for various MediaCOPY WRITING - Writing copy for various Media
COPY WRITING - Writing copy for various Media
 
COPY WRITING - How to Write Copy In General
COPY WRITING - How to Write Copy In GeneralCOPY WRITING - How to Write Copy In General
COPY WRITING - How to Write Copy In General
 
COPYWRITING - TRANSCREATIVITY
COPYWRITING - TRANSCREATIVITYCOPYWRITING - TRANSCREATIVITY
COPYWRITING - TRANSCREATIVITY
 
Building+of+an+Advertisement.pptx.pdf
Building+of+an+Advertisement.pptx.pdfBuilding+of+an+Advertisement.pptx.pdf
Building+of+an+Advertisement.pptx.pdf
 
M2 (U20) - Task 2 powerpoint - Sam Jordan
M2 (U20) - Task 2 powerpoint - Sam JordanM2 (U20) - Task 2 powerpoint - Sam Jordan
M2 (U20) - Task 2 powerpoint - Sam Jordan
 
Evaluation 1
Evaluation 1Evaluation 1
Evaluation 1
 
1. research 3
1. research 31. research 3
1. research 3
 
INTRODUCTION TO COPYWRITING
INTRODUCTION TO COPYWRITINGINTRODUCTION TO COPYWRITING
INTRODUCTION TO COPYWRITING
 
1. research
1. research1. research
1. research
 
Functions of a pr agency
Functions of a pr agencyFunctions of a pr agency
Functions of a pr agency
 
Which ad assignment
Which ad assignment Which ad assignment
Which ad assignment
 
How to localise tone of voice
How to localise tone of voiceHow to localise tone of voice
How to localise tone of voice
 
Evaluation
EvaluationEvaluation
Evaluation
 
Question 5
Question 5Question 5
Question 5
 
Evaluation
EvaluationEvaluation
Evaluation
 
Print Advertisement
Print Advertisement Print Advertisement
Print Advertisement
 
The Big idea_Advertising.
The Big idea_Advertising.The Big idea_Advertising.
The Big idea_Advertising.
 
Which ad assignment
Which ad assignment Which ad assignment
Which ad assignment
 

More from Ajeesh Mk

Indian Financial System
Indian Financial SystemIndian Financial System
Indian Financial System
Ajeesh Mk
 
International Finan
International FinanInternational Finan
International Finan
Ajeesh Mk
 
Transperancy international india (tii)
Transperancy international india (tii)Transperancy international india (tii)
Transperancy international india (tii)
Ajeesh Mk
 
CHANDHUBHAI VIRANI- Owner of Balaji Wafer
CHANDHUBHAI VIRANI- Owner of Balaji WaferCHANDHUBHAI VIRANI- Owner of Balaji Wafer
CHANDHUBHAI VIRANI- Owner of Balaji Wafer
Ajeesh Mk
 
WHISTLE-BLOWING
WHISTLE-BLOWINGWHISTLE-BLOWING
WHISTLE-BLOWING
Ajeesh Mk
 
Globalisation
GlobalisationGlobalisation
Globalisation
Ajeesh Mk
 
Major 8 MNC's from different sector (Brief)
Major 8 MNC's from different sector (Brief)Major 8 MNC's from different sector (Brief)
Major 8 MNC's from different sector (Brief)
Ajeesh Mk
 
PROJECT REPORT ON EMPLOYEE SATISFACTION (sample)
PROJECT REPORT ON EMPLOYEE SATISFACTION (sample)PROJECT REPORT ON EMPLOYEE SATISFACTION (sample)
PROJECT REPORT ON EMPLOYEE SATISFACTION (sample)
Ajeesh Mk
 
PROJECT SCHEDULE
PROJECT SCHEDULEPROJECT SCHEDULE
PROJECT SCHEDULE
Ajeesh Mk
 
CROSS BORDER M&A AND COPERATE RESTRUCTURING
CROSS BORDER M&A AND COPERATE RESTRUCTURINGCROSS BORDER M&A AND COPERATE RESTRUCTURING
CROSS BORDER M&A AND COPERATE RESTRUCTURING
Ajeesh Mk
 
MANAGING RESISTANCE TO CHANGE
MANAGING RESISTANCE TO CHANGEMANAGING RESISTANCE TO CHANGE
MANAGING RESISTANCE TO CHANGE
Ajeesh Mk
 
PRIMARY MARKET
PRIMARY MARKETPRIMARY MARKET
PRIMARY MARKET
Ajeesh Mk
 
WAREHOUSING AND STORAGE IN SUPPLY CHAIN MANAGEMENT
WAREHOUSING AND STORAGE IN SUPPLY CHAIN MANAGEMENTWAREHOUSING AND STORAGE IN SUPPLY CHAIN MANAGEMENT
WAREHOUSING AND STORAGE IN SUPPLY CHAIN MANAGEMENT
Ajeesh Mk
 
STRUCTURAL IMPLEMENTATION
STRUCTURAL IMPLEMENTATIONSTRUCTURAL IMPLEMENTATION
STRUCTURAL IMPLEMENTATION
Ajeesh Mk
 
Balance Of Payment
Balance Of Payment Balance Of Payment
Balance Of Payment
Ajeesh Mk
 

More from Ajeesh Mk (15)

Indian Financial System
Indian Financial SystemIndian Financial System
Indian Financial System
 
International Finan
International FinanInternational Finan
International Finan
 
Transperancy international india (tii)
Transperancy international india (tii)Transperancy international india (tii)
Transperancy international india (tii)
 
CHANDHUBHAI VIRANI- Owner of Balaji Wafer
CHANDHUBHAI VIRANI- Owner of Balaji WaferCHANDHUBHAI VIRANI- Owner of Balaji Wafer
CHANDHUBHAI VIRANI- Owner of Balaji Wafer
 
WHISTLE-BLOWING
WHISTLE-BLOWINGWHISTLE-BLOWING
WHISTLE-BLOWING
 
Globalisation
GlobalisationGlobalisation
Globalisation
 
Major 8 MNC's from different sector (Brief)
Major 8 MNC's from different sector (Brief)Major 8 MNC's from different sector (Brief)
Major 8 MNC's from different sector (Brief)
 
PROJECT REPORT ON EMPLOYEE SATISFACTION (sample)
PROJECT REPORT ON EMPLOYEE SATISFACTION (sample)PROJECT REPORT ON EMPLOYEE SATISFACTION (sample)
PROJECT REPORT ON EMPLOYEE SATISFACTION (sample)
 
PROJECT SCHEDULE
PROJECT SCHEDULEPROJECT SCHEDULE
PROJECT SCHEDULE
 
CROSS BORDER M&A AND COPERATE RESTRUCTURING
CROSS BORDER M&A AND COPERATE RESTRUCTURINGCROSS BORDER M&A AND COPERATE RESTRUCTURING
CROSS BORDER M&A AND COPERATE RESTRUCTURING
 
MANAGING RESISTANCE TO CHANGE
MANAGING RESISTANCE TO CHANGEMANAGING RESISTANCE TO CHANGE
MANAGING RESISTANCE TO CHANGE
 
PRIMARY MARKET
PRIMARY MARKETPRIMARY MARKET
PRIMARY MARKET
 
WAREHOUSING AND STORAGE IN SUPPLY CHAIN MANAGEMENT
WAREHOUSING AND STORAGE IN SUPPLY CHAIN MANAGEMENTWAREHOUSING AND STORAGE IN SUPPLY CHAIN MANAGEMENT
WAREHOUSING AND STORAGE IN SUPPLY CHAIN MANAGEMENT
 
STRUCTURAL IMPLEMENTATION
STRUCTURAL IMPLEMENTATIONSTRUCTURAL IMPLEMENTATION
STRUCTURAL IMPLEMENTATION
 
Balance Of Payment
Balance Of Payment Balance Of Payment
Balance Of Payment
 

Recently uploaded

Gokila digital marketing| consultant| Coimbatore
Gokila digital marketing| consultant| CoimbatoreGokila digital marketing| consultant| Coimbatore
Gokila digital marketing| consultant| Coimbatore
dmgokila
 
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfHow to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
SimpleMoneyMaker
 
DCC Technology Intro Slides June 2024.pptx
DCC Technology Intro Slides June 2024.pptxDCC Technology Intro Slides June 2024.pptx
DCC Technology Intro Slides June 2024.pptx
vishc81
 
How to Make Your Trade Show Booth Stand Out
How to Make Your Trade Show Booth Stand OutHow to Make Your Trade Show Booth Stand Out
How to Make Your Trade Show Booth Stand Out
Blue Atlas Marketing
 
Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockPillar-Based Marketing Master Class - Ryan Brock
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialBreaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Navah Hopkins
 
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxFrom Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
Boston SEO Services
 
How to Maximize Sales Using Social Commerce
How to Maximize Sales Using Social CommerceHow to Maximize Sales Using Social Commerce
How to Maximize Sales Using Social Commerce
Vbout.com
 
Concept of Marketing Information systems .ppt(1).pptx....
Concept of  Marketing  Information systems .ppt(1).pptx....Concept of  Marketing  Information systems .ppt(1).pptx....
Concept of Marketing Information systems .ppt(1).pptx....
arshrathee745
 
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdfLuxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
KiranRai75
 
What Software is Used in Marketing in 2024.
What Software is Used in Marketing in 2024.What Software is Used in Marketing in 2024.
What Software is Used in Marketing in 2024.
Ishaaq6
 
Efficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing ProsEfficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing Pros
Lauren Polinsky
 
Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis AndreasikInfluencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis Andreasik
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
PickUp_conversational AI_Capex, Inc._20240611
PickUp_conversational AI_Capex, Inc._20240611PickUp_conversational AI_Capex, Inc._20240611
PickUp_conversational AI_Capex, Inc._20240611
Shuntaro Kogame
 
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyGlobal Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoHow to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Spotify: Revolutionizing the Music Streaming Industry
Spotify: Revolutionizing the Music  Streaming IndustrySpotify: Revolutionizing the Music  Streaming Industry
Spotify: Revolutionizing the Music Streaming Industry
TMR Infra
 
Get admission in various courses and boost your employment opportunities.
Get admission in various courses and boost your employment opportunities.Get admission in various courses and boost your employment opportunities.
Get admission in various courses and boost your employment opportunities.
complete knowledge
 
Assignment 2 Task 1: Digital Marketing Course
Assignment 2 Task 1: Digital Marketing CourseAssignment 2 Task 1: Digital Marketing Course
Assignment 2 Task 1: Digital Marketing Course
klaudiadgmkt
 

Recently uploaded (20)

Gokila digital marketing| consultant| Coimbatore
Gokila digital marketing| consultant| CoimbatoreGokila digital marketing| consultant| Coimbatore
Gokila digital marketing| consultant| Coimbatore
 
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfHow to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
 
DCC Technology Intro Slides June 2024.pptx
DCC Technology Intro Slides June 2024.pptxDCC Technology Intro Slides June 2024.pptx
DCC Technology Intro Slides June 2024.pptx
 
How to Make Your Trade Show Booth Stand Out
How to Make Your Trade Show Booth Stand OutHow to Make Your Trade Show Booth Stand Out
How to Make Your Trade Show Booth Stand Out
 
Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockPillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan Brock
 
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialBreaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
 
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxFrom Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
 
How to Maximize Sales Using Social Commerce
How to Maximize Sales Using Social CommerceHow to Maximize Sales Using Social Commerce
How to Maximize Sales Using Social Commerce
 
Concept of Marketing Information systems .ppt(1).pptx....
Concept of  Marketing  Information systems .ppt(1).pptx....Concept of  Marketing  Information systems .ppt(1).pptx....
Concept of Marketing Information systems .ppt(1).pptx....
 
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
 
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdfLuxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
 
What Software is Used in Marketing in 2024.
What Software is Used in Marketing in 2024.What Software is Used in Marketing in 2024.
What Software is Used in Marketing in 2024.
 
Efficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing ProsEfficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing Pros
 
Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis AndreasikInfluencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis Andreasik
 
PickUp_conversational AI_Capex, Inc._20240611
PickUp_conversational AI_Capex, Inc._20240611PickUp_conversational AI_Capex, Inc._20240611
PickUp_conversational AI_Capex, Inc._20240611
 
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyGlobal Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
 
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoHow to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
 
Spotify: Revolutionizing the Music Streaming Industry
Spotify: Revolutionizing the Music  Streaming IndustrySpotify: Revolutionizing the Music  Streaming Industry
Spotify: Revolutionizing the Music Streaming Industry
 
Get admission in various courses and boost your employment opportunities.
Get admission in various courses and boost your employment opportunities.Get admission in various courses and boost your employment opportunities.
Get admission in various courses and boost your employment opportunities.
 
Assignment 2 Task 1: Digital Marketing Course
Assignment 2 Task 1: Digital Marketing CourseAssignment 2 Task 1: Digital Marketing Course
Assignment 2 Task 1: Digital Marketing Course
 

COPYWRITING STYLES IN ADVERTISING (5)

  • 2. Descriptive Copy • This type of copy describes the important and relevant characteristics • This kind of ad showcases features of the product. • It is very simple and of non-technical nature. • It does not have any specialty which can attract the attention of the target consumers or may compel them to read it. • It is very much similar to a press account or news item simply giving relevant information to the public without any stylish touch
  • 3. -continue • The copy uses direct active sentence. There are short and pithy sentences. • Most importantly they seems to be like a commonplace announcement.
  • 4. Scientific Copy • Such types of copies are technical in nature • These kind of ads generally used by drugs and pharmaceutical firms elaborating the propositions of properties and constituents of the product. • This type of copy is usually meant for professional or for those who are really interested in such types of information.
  • 5. Colloquial copy or Conversational Copy • The colloquial copy presents the message in the way of conversation. • It uses an informal language and conversation takes place in terms of ‘I’ and ‘You’ with personal reference to reader and the advertiser. • In such copy the style is one of a personal talk or one of an eyewitness account. • Some of the informal statements can even become a dialogue. In many TV advertisements, we find the colloquial copy.
  • 6. Humorous Copy • It exploits the sense of humor of the people. • It turns the reader laughter. • All examples and statements in such copy are fully to make the reader smile. • These Ads narrate the message in more humorous way to gain attention on masses • Humor has been heavily used in advertising-especially in TV commercials.
  • 7. Narrative Copy • In such copy of ads there will be a fictional story narrated. • The benefits of the product emerge from the story. • Maybe, the narrative is humorous. Or else, it has strong appeal. It should make an imprint on our memory.